All MKC Content
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Putting Customers at the Center of Digital Financial Services
Event Recaps August 18, 2021Ally Financial shared several principles that have guided its approach to data and technology, which has resulted in the development of digital tools to help customers achieve savings goals and digital games to promote financial literacy.
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Solving Cookie Disappearance, Measurement Bias, and Privacy Adherence with Reach and Frequency Prediction for Virtual Consumers
Conference Session Videos August 18, 2021In this video, Marketing Evolution presented the challenges of, and solutions for, implementing a cross-channel media impact measurement software system in the age of rapid and disruptive changes in data-sharing policy.
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Solving Cookie Disappearance, Measurement Bias, and Privacy Adherence with Reach and Frequency Prediction for Virtual Consumers
Event Recaps August 18, 2021In this presentation, Marketing Evolution presents the challenges of, and solutions for, implementing a cross-channel media impact measurement software system in the age of rapid and disruptive changes in data-sharing policy.
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The Creative Commerce Evolution
Event Recaps August 18, 2021Jacquelyn Baker of VMYL&R COMMERCE explored the evolution of creative commerce and how marketers need to think beyond the confines of the digital channel alone to deliver on a new set of consumer expectations.
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The Current State of Addressability
Conference Session Videos August 18, 2021In this session, industry experts provide an update PRAM, an important initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience.
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The Current State of Addressability
Event Recaps August 18, 2021PRAM is a globally cohesive coalition of the leading advertising trade associations and companies designed to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience.
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The Future of Data-Driven Marketing
Conference Highlights August 18, 2021In a cookie-less world, first-party data will be a key currency in targeting and engaging consumers.
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The Future of Data-Driven Marketing
Conference Session Videos August 18, 2021In this video, Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn explained how the best global marketers are preparing for the new data revolution and future-proofing their customer relationships.
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The Future of Data-Driven Marketing
Event Recaps August 18, 2021Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn explained how the best global marketers are preparing for the new data revolution and future-proofing their customer relationships.
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The Next Frontier of Measurement
Event Recaps August 18, 2021A panel of media experts came together to discuss the state of measurement today, emerging formats and channels, key metrics to consider for a holistic measurement strategy, and their perspectives on open standards and industry-wide collaboration.
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The Next Frontier of Measurement
Conference Session Videos August 18, 2021In this video, a panel of media experts came together to discuss the state of measurement today, emerging formats and channels, key metrics to consider for a holistic measurement strategy, and their perspectives on open standards and industry-wide collaboration.
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Digital Transformation in the Age of Disruption
Event Recaps August 17, 2021Jennifer Brink, senior director of media for Bloomin’ Brands, discussed how data-driven decisioning and the right technology empowered the company to successfully transform and meet business goals during a turbulent landscape, and what best practices brands can carry into the rest of 2021 and beyond.
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Digital Transformation in the Age of Disruption
Conference Session Videos August 17, 2021In this video, Jennifer Brink at Bloomin’ Brands discussed how data-driven decisioning and the right technology empowered the company to successfully transform and meet business goals during a turbulent landscape, and what best practices brands can carry into the rest of 2021 and beyond.
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Guiding Principles for the Ethical Use of Data
Conference Highlights August 17, 2021Democratization is key to the ethical use of data and building consumer trust.
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Guiding Principles for the Ethical Use of Data
Conference Session Videos August 17, 2021In this video, IPG’s Sheila Colclasure offered recommendations to brands for pursuing an ethical approach to data, not just because it is the right thing to do, but because it also yields genuine benefits.
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Guiding Principles for the Ethical Use of Data
Event Recaps August 17, 2021IPG’s Sheila Colclasure offered recommendations to brands for pursuing an ethical approach to data, not just because it is the right thing to do, but because it also yields genuine benefits.
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How to Do Everything at Once: Table Stakes for Advertising in 2021
Conference Session Videos August 17, 2021In this video, Melinda Han Williams, Chief Data Scientist at Dstillery, discussed how brands can tackle their digital advertising strategy by using a portfolio of targeting solutions to both prepare for the future and optimize for the best performance today.
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Lack of Data or Lack of Application? It’s Complex but Not Complicated
Conference Highlights August 17, 2021Marketers need to have a P&L mindset and make sure most of their investments are measurable.
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Lack of Data or Lack of Application? It’s Complex but Not Complicated
Conference Session Videos August 17, 2021In this video, Mayur Gupta, the CMO of Gannett/USA Today Network, shared how to drive stronger results and impact by addressing the marketing needs to connect the dots, system thinking, and break down silos.
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Lack of Data or Lack of Application? It’s Complex but Not Complicated
Event Recaps August 17, 2021Mayur Gupta, the CMO of Gannett/USA Today Network, shares how to drive stronger results and impact by addressing the marketing needs to connect the dots, system thinking, and break down silos.
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