All MKC Content
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Deloitte’s Lessons for Building an In-House Agency
Event Recaps September 30, 2020Deloitte’s Green Dot Agency shared its tips and tricks on how to create a powerful and tight-knit in-house agency.
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How to Connect with Clients in a Real Way
Event Recaps September 30, 2020Coldwell Banker discussed how to connect with clients, meet needs, and provide value.
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Retail Re-Up: The Next Normal of Social Advertising
Webinar Rewinds September 30, 2020This webinar offered insights into the next generation of omnichannel retail.
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What If a Smile Could Move a Wheelchair?
Event Recaps September 30, 2020Intel shared key tactics to help meet customer needs with the use of its AI technology.
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"Why Did The Chicken Cross The Road?" – The Church's Chicken Digital Transformation Story
Event Recaps September 29, 2020Church's Chicken, an almost 70 year old QSR brand has been undergoing a multi-year digital transformation resulting in the best sales of the decade in 2019. The evolution of the digital consumer and how they engage with brands is at the core of how Church's has shifted marketing strategy and attracted a new audience to the brand.
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Central Garden & Pet: Using Data To Create Content For Any Audience
Event Recaps September 29, 2020In this presentation, you will learn how to take a strategic approach to content creation that informs your target audience, wins on Google and will grow your website traffic every year. Tricia Walker, Sr. Digital Marketing Manager, Central Garden & Pet will dive into how to use various data sources to answer frequently asked questions in your category to create content that will lead to conversion.
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What Lies Beneath? A Look At America’s Wallet
Partner Content September 29, 2020By using the right data to identify differences between two outwardly identical groups, a brand can make better decisions which to reach and how. One key data point that can have major implications for a brand’s marketing ROI? Financial durability.
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Shopper Marketing Measurement
Event Recaps September 29, 2020The marketing agency Blue Chip offered guidance to marketers looking to apply analytics to shopper marketing.
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What Journey (Retail or Otherwise) Isn't Powered By Weather?
Event Recaps September 29, 2020AccuWeather illustrated the importance of weather data to a fully informed marketing plan.
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How B2B Companies Are Adapting Customer Engagement Strategies During COVID
Webinar Rewinds September 28, 2020To help corporate marketers understand COVID's impact on their buyers and industry at large, Edelman and LinkedIn surveyed nearly 400 U.S. B2B executives across a wide range of company profiles.
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Sports Have Become a Jump Ball for Marketers
B2C September 25, 2020Beyond updated TV ads to reflect the current climate and some new in-broadcast signage, what are brands doing to reimagine their sponsorships for professional sports leagues and maximize their value — even with fans relegated to their living rooms?
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Balanced Measurement
Event Recaps September 24, 2020Stan Sthanunathan of Unilever shared his thoughts on how brands can optimize for cross-media measurement.
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Building Trust and Transparency in Data
Conference Session Videos September 24, 2020In this video, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising.
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Building Trust and Transparency in Data
Event Recaps September 24, 2020In this session, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising.
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Data: Translating the Numbers into Actionable Strategies
Webinar Rewinds September 24, 2020This webinar explained how you can use File Health and other analytic findings to inform and direct program strategy.
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Digital-First Media At Eli Lilly
Conference Session Videos September 24, 2020Hear how Lilly created a "digital transformation manifest" built around engaging consumers and personalizing their experience.
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Digital-First Media At Eli Lilly
Event Recaps September 24, 2020Hear how Lilly created a "digital transformation manifest" built around engaging consumers and personalizing their experience.
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Diverse Marketing, Inclusive Message
Insight Briefs September 24, 2020To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message
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Driving Action To Fuel Change
Conference Highlights September 24, 2020This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help.
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Driving Action To Fuel Change
Conference Session Videos September 24, 2020This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help.
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