All MKC Content
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Marketing as an Architect for Growth
Conference Session Videos October 14, 2020When they talk about purpose, too many leaders in corporate America are talking to themselves. In this video, learn more about a recent PwC survey showed that companies’ customers and their own employees often don’t believe what senior management is saying about purpose and values.
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Marketing as an Architect for Growth
Event Recaps October 14, 2020Purpose is on everyone’s lips in corporate America — but when they talk about purpose, too many leaders are talking to themselves. A recent PwC survey showed that companies’ customers and their own employees often don’t believe what senior management is saying about purpose and values.
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Marketing at Microsoft: A Digital Transformation
Conference Session Videos October 14, 2020In this video, Microsoft shared how culture, capabilities, and technology have played key roles in the marketing organization’s digital transformation. Plus, it shared how the brand successfully pivoted to virtual events in light of the COVID-19 pandemic.
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Marketing at Microsoft: A Digital Transformation
Event Recaps October 14, 2020Microsoft shared how culture, capabilities, and technology have played key roles in the marketing organization’s digital transformation. Plus, it shared how the brand successfully pivoted to virtual events in light of the COVID-19 pandemic.
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Marketing Trends for 2021
Conference Highlights October 14, 2020Digital has been instrumental in leveling the internal playing field for B2B marketing.
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Marketing Trends for 2021
Conference Session Videos October 14, 2020In this video, the committee chairs of ANA's Business Marketing Practice, Linda Brunner, Kellie Krug and Kathy Seegebrecht, together with B2B agency leader Tom Stein, discussed 2020 learnings and 2021 imperatives.
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Marketing Trends for 2021
Event Recaps October 14, 2020The committee chairs of ANA's Business Marketing Practice, Linda Brunner, Kellie Krug and Kathy Seegebrecht, together with B2B agency leader Tom Stein, discussed 2020 learnings and 2021 imperatives.
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THE ANA MARKETING FUTURES PODCAST PRESENTS: MARKETING THE U.S. PRESIDENCY
Conference Session Videos October 14, 2020Don’t miss this timely opportunity to learn from other brands, whether local, national, big or small, and no matter the industry.
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THE ANA MARKETING FUTURES PODCAST PRESENTS: MARKETING THE U.S. PRESIDENCY
Event Recaps October 14, 2020Don’t miss this timely opportunity to learn from other brands, whether local, national, big or small, and no matter the industry.
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The Future of B2B Marketing
Event Recaps October 14, 2020Rishad Tobaccowala identified a number of trends that B2B marketers need to be aware of and be adapting to in order to secure success in the future.
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The Future of Content: How Brands Can Adapt to the New Normal
Knowledge Partners October 14, 2020There has never been a set of challenges like what we’ve collectively faced over the past few months. Marketers, along with consumers, are working hard to navigate our new reality.
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The New Brand Citizenship: Welcome to the Age of Brand Action
Webinar Rewinds October 14, 2020In this webinar, learn how to connect your brand strategy, corporate reputation, and media strategy to turn purpose and values into a meaningful brand citizenship action plan that drives growth while doing good.
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The Transformation of B2B Marketing
Event Recaps October 14, 2020The CMO of BNY Mellon identified three key trends shaping the future of business-to-business marketing and shared ways marketers can adapt and win.
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Why B2B Advertising Doesn’t Have to Suck: Insights and Learnings from ServiceNow
Conference Session Videos October 14, 2020In this video, learn how B2B software company ServiceNow has transformed its marketing and communications approach over time to become more human, more personal, and more relevant.
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Why B2B Advertising Doesn’t Have to Suck: Insights and Learnings from ServiceNow
Event Recaps October 14, 2020B2B software company ServiceNow has transformed its marketing and communications approach over time to become more human, more personal, and more relevant.
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Amid the Uncertainty, There’s Room for Levity in Ads
Industry Insights October 13, 2020When the coronavirus began to spread in late March, most brand advertising took on a somber tone. At the time, the messages seemed to resonate with consumers. But as the crisis unfolded, people’s appetite for ads that emphasized the impact of the virus started to wane.
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Brand Activation Legal Webinar: October 2020
Event Recaps October 13, 2020Marc Roth, Partner at Cobalt LLP, provided an overview of the laws and rules governing all channels of consumer outreach, including telemarketing, SMS marketing, e-mailing, direct mail, chat, and facsimile marketing.
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Connected TV Research Update
Event Recaps October 13, 2020The ANA and Innovid are partnering again on new connected TV research to be fielded in early 2021. In this session, you will learn how this project aims to drive the industry toward a deeper understanding of how CTV is changing within verticals, in particular during the pandemic.
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