All MKC Content
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Tips for Business Marketers from Visa
Conference Highlights October 15, 2020In times of change, marketing can drive growth and boost agility through interdisciplinary collaboration.
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Tips for Business Marketers from Visa
Conference Session Videos October 15, 2020In this video, Kimberly Kadlec of Visa offered business marketers advice on topics that ranged from pandemic response to promoting the alignment of marketing and sales.
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Tips for Business Marketers from Visa
Event Recaps October 15, 2020Kimberly Kadlec of Visa offered business marketers advice on topics that ranged from pandemic response to promoting the alignment of marketing and sales.
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Unlocking Growth Through Loyalty
Conference Session Videos October 15, 2020In this video, Rob Markey of Bain highlighted the importance of customer loyalty to a company’s overall success and offered tips for effectively cultivating it.
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Unlocking Growth Through Loyalty
Event Recaps October 15, 2020Rob Markey of Bain highlighted the importance of customer loyalty to a company’s overall success and offered tips for effectively cultivating it.
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We Need a Single View of the Customer to Deliver More Valuable Experiences: How Transamerica Is Taking the First Step
Conference Session Videos October 15, 2020In this session, find out how Transamerica took the first step toward more connected buyer experiences, where they are in their journey, and where they’re going.
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We Need a Single View of the Customer to Deliver More Valuable Experiences: How Transamerica Is Taking the First Step
Event Recaps October 15, 2020In this session, find out how Transamerica took the first step toward more connected buyer experiences, where they are in their journey, and where they’re going.
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Account-Based Marketing: New Insights and Best Practices
Conference Highlights October 14, 2020Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.
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Account-Based Marketing: New Insights and Best Practices
Conference Session Videos October 14, 2020Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.
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Account-Based Marketing: New Insights and Best Practices
Event Recaps October 14, 2020Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.
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Content Production Strategy: What’s the Average Working to Non-Working Budget Ratio for Today’s Modern Marketer?
Knowledge Partners October 14, 2020Advertising Production Resources (APR) provides best practices and benchmarking data addressing ratios of agency creative and production costs to allocations toward paid media (aka “working-to-nonworking” ratios).
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FROM START TO SCALE: WHY MEASUREMENT IS KEY TO ABM’S SUCCESS
Conference Session Videos October 14, 2020n this insights-packed 40 minutes, three ABM evangelists share stories and actionable takeaways for how they are measuring the impact of their programs. Attendees will gain: Proven attribution models and how to get buy in for everything from establishing a pilot to scaling ABM Examples of and ideas for benchmarking to demonstrating outcomes and choosing the right measures of success Lessons from test and learn scenarios of panelists to avoid similar pitfalls and shorten the path to victory
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FROM START TO SCALE: WHY MEASUREMENT IS KEY TO ABM’S SUCCESS
Event Recaps October 14, 2020n this insights-packed 40 minutes, three ABM evangelists share stories and actionable takeaways for how they are measuring the impact of their programs. Attendees will gain: Proven attribution models and how to get buy in for everything from establishing a pilot to scaling ABM Examples of and ideas for benchmarking to demonstrating outcomes and choosing the right measures of success Lessons from test and learn scenarios of panelists to avoid similar pitfalls and shorten the path to victory
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Google Illuminates the B2B Landscape
Conference Session Videos October 14, 2020In this video, Google shared insights from its recent research to shed light on the role that digital channels can play in the success of business-to-business companies.
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Google Illuminates the B2B Landscape
Event Recaps October 14, 2020Google shared insights from its recent research to shed light on the role that digital channels can play in the success of business-to-business companies.
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How Technology Can Create an Emotional Connection
Conference Session Videos October 14, 2020In this video, Trelleborg Marine and Infrastructure discussed a framework for applying both emotional and rational value to develop “ideas with value,” especially as emotional and rational value should be weighted differently at different buyer journey stages.
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How Technology Can Create an Emotional Connection
Event Recaps October 14, 2020Trelleborg Marine and Infrastructure discussed a framework for applying both emotional and rational value to develop “ideas with value,” especially as emotional and rational value should be weighted differently at different buyer journey stages.
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Marketing as an Architect for Growth
Conference Highlights October 14, 2020Marketers need to lead with purpose by being more proactive in communicating it internally and externally.
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Marketing as an Architect for Growth
Conference Session Videos October 14, 2020When they talk about purpose, too many leaders in corporate America are talking to themselves. In this video, learn more about a recent PwC survey showed that companies’ customers and their own employees often don’t believe what senior management is saying about purpose and values.
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Marketing as an Architect for Growth
Event Recaps October 14, 2020Purpose is on everyone’s lips in corporate America — but when they talk about purpose, too many leaders are talking to themselves. A recent PwC survey showed that companies’ customers and their own employees often don’t believe what senior management is saying about purpose and values.
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