Class Agendas
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Digital Leadership for CMOs
Class AgendasThis one-of-a-kind immersive workshop is designed especially for chief marketing officers and business heads to help them make the right decision in leading their companies into the digital future. The workshop combines structured, peer-level interaction with segments on what a CMO needs to know about today’s technology landscape, how to optimize the CMO/CTO partnership, and what approach to take in maximizing their company’s digital transformation.
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Digital Marketing
Class AgendasEnd-To-End Digital Marketing Learn how to visualize, plan and integrate powerful digital marketing strategies that click, engage, convert and measure. A cohesive online strategy has many moving parts that must work together to form a cohesive platform. A good online strategy comes together as a tactical plan and unified set of technologies that funnels users towards a measurable set of marketing and branding objectives. It's a media plan, a search plan, a social media plan, a website experience and marketing automation sequence all wrapped into an integrated engagement plan that pulls your target audience into your brand's embrace. Walk through the practical steps organizations need to know so they can visualize a strategy and create a plan that launches a lasting digital marketing platform that truly integrates digital into their marketing mix. Includes real case studies as well as strategy and tactical development exercises that will result in plans and ideas your company can start using right away. Who Is This Course For? This course is for marketers who want to get their brains around all the moving parts of digital marketing and wish to add power and potential to their current online platforms, channels and campaigns. Key Takeaways Gain an understanding of how the major parts of digital marketing fit together and what tools, sites and opportunities apply to your organization. Learn how to document your digital marketing strategy, platform and campaigns into easy to understand visual renderings and infographics. Learn the practical steps and workflow required to plan, create, launch, maintain and measure a digital and social marketing channel. See how digital marketing and media is being applied in both B-to-C and B-to-B organizations with actual case studies. Cover related best practices for search (SEO & SEM), social media marketing, online media and display (banners), website conversion optimization, landing pages, email marketing, mobile, marketing automation and tracking and reporting.
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Digital Metrics that Matter
Class AgendasThis engaging, interactive workshop is packed with individual and team exercises, creative examples, and case studies. You will also have many opportunities to evaluate data-driven examples and hone in on your own technique. Throughout the session, you will discover what inspires and drives the best analytics teams as well as learning the pitfalls they have learned to avoid. Quite simply, this course will help you to be a better professional marketer with the ability to demonstrate the value of your campaigns.
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Digital Metrics that Matter
Class AgendasThis engaging, interactive workshop is packed with individual and team exercises, creative examples, and case studies. You will also have many opportunities to evaluate data-driven examples and hone in on your own technique. Throughout the session, you will discover what inspires and drives the best analytics teams as well as learning the pitfalls they have learned to avoid. Quite simply, this course will help you to be a better professional marketer with the ability to demonstrate the value of your campaigns.
view -
Digital Metrics that Matter
Class AgendasThis engaging, interactive workshop is packed with individual and team exercises, creative examples, and case studies. You will also have many opportunities to evaluate data-driven examples and hone in on your own technique. Throughout the session, you will discover what inspires and drives the best analytics teams as well as learning the pitfalls they have learned to avoid. Quite simply, this course will help you to be a better professional marketer with the ability to demonstrate the value of your campaigns.
view -
Digital Metrics that Matter
Class AgendasThis engaging, interactive workshop is packed with individual and team exercises, creative examples, and case studies. You will also have many opportunities to evaluate data-driven examples and hone in on your own technique. Throughout the session, you will discover what inspires and drives the best analytics teams as well as learning the pitfalls they have learned to avoid. Quite simply, this course will help you to be a better professional marketer with the ability to demonstrate the value of your campaigns.
view -
Digital Metrics that Matter
Class AgendasThis engaging, interactive workshop is packed with individual and team exercises, creative examples, and case studies. You will also have many opportunities to evaluate data-driven examples and hone in on your own technique. Throughout the session, you will discover what inspires and drives the best analytics teams as well as learning the pitfalls they have learned to avoid. Quite simply, this course will help you to be a better professional marketer with the ability to demonstrate the value of your campaigns.
view -
Digital Metrics that Matter
Class AgendasThis engaging, interactive workshop is packed with individual and team exercises, creative examples, and case studies. You will also have many opportunities to evaluate data-driven examples and hone in on your own technique. Throughout the session, you will discover what inspires and drives the best analytics teams as well as learning the pitfalls they have learned to avoid. Quite simply, this course will help you to be a better professional marketer with the ability to demonstrate the value of your campaigns.
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