Digital CRM & Customer Insights (Two Day Workshop)

Seats are limited and confirmation of attendance will be required in advance of the session. Please note that this workshop lasts two days. 

Download the full benefits here

DAY 1

• Setting the Stage (15 min)
• Data & the Digital CRM (Audience Management Landscape) (60 min)
• Break (15 min)
• Integrating the Data (60 min)
• Importance of Data Quality (30 min)
• Lunch (30 min)
• Strategy: Segmentation & Targeting (60 min)
• Proper Use of Data in Reach Audience (45 min)
• Break (15 min)
• Audience Management Technology (30 min)
• Attribution & Analytics (30 min)
• Channels & Emerging Technologies (85 min)
• Day 1 Wrap Up (5 min)

DAY 2

• Setting the Stage (Day 2) (15 min)
• The Value of Customer Insights (CI) (75 min)
• Break (15 min)
• Customer Insights Tools (30 min)
• Roadblocks to CI and How to Remove Them (30 min)
• Multi-channel Marketing & CI Channels (30 min)
• Lunch (45 min)
• Lifetime Value and Net Promoter Score (45 min)
• Segmentation, Portfolios, & Understanding Needs (75 min)
• Break (15 min)
• Customer Profiles & Journey Mapping (90 min)
• Taking Action: Applications for Your Business (25 min)
• Close (5 min)