Commerce Marketing

when

Start: Thursday, May 21, 2020 at 11:00am

End: Thursday, May 21, 2020 at 1:00pm

WHERE

11:00 AM ET/ 12:00 PM CT
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


INTRODUCTIONS (11:00AM – 11:15AM ET)
Paul Robinson, 
Director of Commerce Committee, ANA

I. Session 1: The Tipping Point: Applying Shopper Marketing Principles to Retailer e-Commerce (11:15AM –11:55AM)
In FMCG, we’ve long discussed the virtual “tipping point” when 20% of category sales move online. For many CPGs, it has been a slow trickle, hovering between 2% and 5%. However, with COVID-19, the industry saw more shoppers than ever turn to delivery and click & collect for basic needs they’d otherwise fulfill in store. According to a Numerator survey, 1 in 4 of those shoppers will shift at least part of their shopping trips online routinely. For brands to succeed, it’s imperative to take that “e-commerce” strategy off the back burner. In this session, we’ll provide quick turn solutions for brands to get their retailer e-commerce up and running and provide guidance for long term retailer e-commerce strategy.

Speakers:
Elizabeth Bleser – Senior Vice President, Integrated MediaBlue Chip 
Brandon Nolte – Associate Director, Biddable MediaBlue Chip

II. Session 2: TBD (12:00PM – 12:40 PM)

WRAP UP/ROUNDTABLE DISCUSSION (12:40PM – 1:00PM)

Webinar information, if available, will be provided to registrants only.