The Tipping Point: Applying Shopper Marketing Principles to Retailer E-Commerce

May 21, 2020

Elizabeth Bleser, senior vice president of integrated media at Blue Chip, and Brandon Nolte, associate director of biddable media at Blue Chip, provided quick-turn solutions for brands to get their retailer e-commerce business up and running, along with guidance for a long-term retailer e-commerce strategy.