Email Excellence Committee Meeting: The Future of Emotional Resonance in Marketing

when

Start: Thursday, October 6, 2022 at 11:00am

End: Thursday, October 6, 2022 at 12:30pm

WHERE

ANA
Virtual Meeting (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual N/A Nonmember N/A

I.  WELCOME REMARKS (11:00 am – 11:10 am ET)

 

Kelly Haggard
Co-Chair, Email Excellence Center Committee
VP, Channel Innovation and Optimization
Synchrony

II.  KEEPING UP WITH THE JONESES: THE HOMOGENIZATION OF EVERYTHING  (11:10 am – 11:35 am ET)

Emails are boring. Websites are boring. We've accepted mediocrity — but why? Decision fatigue has given rise to platforms, which have given us quickstart, thoughtless, boring experiences. How do we change it?

Phillip Jackson, Co-Founder of Future Commerce, will dive into primary research that Future Commerce has done, propose some solutions, and spark some conversation about the future of emotional resonance in marketing.

Key takeaways include: How to move away from the cookie cutter approach; How to leverage your email campaigns for success; How to look at the big picture for brands to evolve.

Speaker:

Phillip Jackson
Co-Founder
Future Commerce

III. Q&A (11:35 am – 11:45 am ET)


IV. ROUNDTABLE DISCUSSION (11:45 am 
– 12:20 pm ET)


V. MEETING WRAP UP (12:20 pm – 12:30 pm ET)


Event details subject to change.

Webinar information, if available, will be provided to registrants only.