Ethics Policy
This event is over.
Navigating Privacy, Transparency, and Consumer Trust: Setting the Standard for Ethical Marketing in the AI Age and Data-Driven World
Reserve Your Spot -- Open to All ANA Members!
Join a collaborative forum dedicated to advancing ethical marketing. The Ethics Policy Committee provides education, shares insights, and fosters peer engagement to help members navigate evolving standards. We review policy developments, enforcement trends, and best practices to strengthen consumer trust, protect privacy, and uphold industry accountability — keeping you ahead of the regulatory curve.
2:00 pm – 2:05 pm ET: Welcome
- Co-Chair: Judy Macior, Operational Risk Director, Experian Marketing Services
- Co-Chair: Will Clayton, Data Privacy Director at Marriott Vacations Worldwide
2:05 pm – 2:20 pm ET: Center for Ethical Marketing Update, Committee Discussion (Download the Presentation)
We’ll share the latest activity with the ANA Ethics Code of Marketing Best Practices and other Center for Ethical Marketing initiatives
- Senny Boone | SVP | ANA Center for Ethical Marketing
- Lisa Brown Shosteck | Consulting Director | ANA Center for Ethical Marketing
2:20 pm – 3:00 pm ET: Getting to YES: Building Brand Trust with Responsible, Ethical Marketing Data and Governance (Download the Presentation)
Marketing and data leaders need data and AI for growth, but access and use must be grounded in privacy protection and responsible, ethical practices. In this session, ANA’s Joan FitzGerald will highlight how marketing and responsible, ethical data use go hand-in-hand. ANA’s Building Brand Trust with Data Privacy and Governance is the marketing and data leader’s indispensable guide on how to “get to yes” with legal and privacy stakeholders to access and use the data and AI for growth.
The session will help marketing, legal/privacy and data leaders:
- Make the business case for brand trust
- Leverage new digital trust drivers grounded in privacy protection and responsible, ethical data
- Showcase AI and data governance best practices for growth
- Review the key privacy concepts and privacy protection strategies marketers and data leaders need to know now.
3:00 pm – 3:30 pm ET: Navigating Ethical AI in 2026: Risks, Governance, and Trust
As AI capabilities expand and intertwine, marketers face new responsibilities and new risks. In this session, Nicole Alexander will discuss key risk areas, emerging governance needs, and practical guidance on what responsible adoption looks like for marketing teams in 2026. A grounded, forward‑looking conversation on building trust in an AI‑driven landscape.
- Nicole Alexander | Author, Ethical AI in Marketing | Global Marketing Leader | Professor, Marketing & Technology | Board Member