Ethics Policy Committee

Ethical marketing and data privacy protection practices are of paramount concern to all marketers as new technologies advance the ways in which marketers interact with individuals and build their audiences.

The Ethics Policy Committee meets to:

• Review pending activities at the federal and state levels to ensure ANA members stay “ahead of the regulatory curve” by providing quick and transparent solutions for consumers having challenges with marketing offers and concerns about data privacy.
• Review and provide input into the shaping of the Guidelines for Ethical Business Practices and related ethical standards and compliance updates as needed based on current issues.
• Learn about best practices and key topics in ethical marketing across the marketing ecosystem such as the Digital Advertising Alliance principles and other compliance topics essential to marketers.

The Ethics Policy Committee is open to all ANA members in good standing with a marketing background and interest in ethics, best practices, and related compliance topics.

• Chair: Judy Macior, Operational Risk Director, Experian Marketing Services

Contact the ANA staff managing the Ethics Policy Committee:

• Senny Boone, SVP
• Lisa Shosteck, Consulting Director

Discussion Topics:

The Ethics Policy Committee is open to all client-side marketer and solutions provider members.

Request to Join

Resources

• ANA Center for Ethical Marketing
  Keep abreast of the latest issues in marketing and ethics and access best practices and compliance tools to ensure good business practices, consumer protection in the marketplace, and consumer trust.