Ethics Policy Committee

Open to Client-Side Marketer members and Platinum/Gold/Silver members (MSP or Nonprofit) only

Ethical marketing and data privacy protection practices are of paramount concern to all marketers as new technologies advance the ways in which marketers interact with individuals and build their audiences. This Committee is open to ANA members in good standing with a marketing background and interest in ethics, best practices, and related compliance topics.

The Committee meets to:

• Review pending activities at the federal and state levels to ensure ANA members stay “ahead of the regulatory curve” by providing quick and transparent solutions for consumers having challenges with marketing offers and concerns about data privacy.
• Review and provide input into the shaping of the Guidelines for Ethical Business Practices and related ethical standards and compliance updates as needed based on current issues.
• Learn about best practices and key topics in ethical marketing across the marketing ecosystem such as the Digital Advertising Alliance principles and other compliance topics essential to marketers.

All meetings are free for ANA client-side and MSP platinum-, MSP gold-, and MSP silver-level members to attend in-person or via webinar. See the 2022 schedule of meetings below. 

Please visit the ANA Center for Ethical Marketing to be kept abreast of the latest issues in marketing and ethics and to access best practices and compliance tools to ensure good business practices, consumer protection in the marketplace, and consumer trust.

Committee Chair: 
Judy Macior, Operational Risk Director, Experian Marketing Services

Contact the ANA staff managing the Ethics Policy Committee - Senny Boone and Lisa Shosteck.

Discussion Topics:

• Privacy Issues
• Guidelines for Ethical Business Practices
• Marketing Best Practices 
• Ethical Standards across the Marketing Ecosystem
• Compliance topics and updates
• Understanding consumer concerns
• Data issues and concerns 
• Self Regulation
• Staying ahead of the "Regulatory Curve"

ANA ETHICS POLICY COMMITTEE MEETINGS 2023

Upcoming:

• 7.20.23
• WHEN: 2:00 PM - 3:30 PM (ET)
• WHERE: VIA ZOOM
• AGENDA
• 11.9.23
• WHEN: 2:00 PM - 3:30 PM (ET)
• WHERE: IN-PERSON - WASHINGTON, D.C.
• AGENDA

 Past Meetings:

• 2.9.23
• WHEN: 2:00 PM - 3:30 PM (ET)
• WHERE: VIA ZOOM
• AGENDA
• 4.27.23
• WHEN: 2:00 PM - 3:30 PM (ET)
• WHERE: VIA ZOOM
• AGENDA

NOTE: IF YOU WISH TO PRESENT A TOPIC, PLEASE CONTACT SENNY BOONE AT SBOONE@ANA.NET OR LISA SHOSTECK AT LSHOSTECK@ANA.NET . (We seek 2-3 presenters at our in-person meetings, 1 presenter at our call-in meeting.)