Ethics Policy Committee


Ethical marketing and data privacy protection practices are of paramount concern to all marketers as new technologies advance the ways in which marketers interact with individuals and build their audiences. This Committee is open to ANA members in good standing with a marketing background and interest in ethics, best practices, and related compliance topics.

The Committee meets to:

  • Review pending activities at the federal and state levels to ensure ANA members stay “ahead of the regulatory curve” by providing quick and transparent solutions for consumers having challenges with marketing offers and concerns about data privacy.
  • Review and provide input into the shaping of the Guidelines for Ethical Business Practices and related ethical standards and compliance updates as needed based on current issues.
  • Learn about best practices and key topics in ethical marketing across the marketing ecosystem such as the Digital Advertising Alliance principles and other compliance topics essential to marketers.

All meetings are free for ANA client-side and MSP platinum-, MSP gold-, and MSP silver-level members to attend in-person or via webinar.

Committee Chair: 
Judy Macior, Operational Risk Director, Experian Marketing Services

Contact the ANA staff managing the Ethics Policy CommitteeSenny Boone and Lisa Shosteck.

Discussion Topics:

  • Privacy Issues
  • Guidelines for Ethical Business Practices
  • Marketing Best Practices 
  • Ethical Standards across the Marketing Ecosystem
  • Compliance topics and updates
  • Understanding consumer concerns
  • Data issues and concerns 
  • Self Regulation
  • Staying ahead of the "Regulatory Curve"
name title company
Judy Macior (Chairperson) Operational Risk Director Experian Marketing Services
Garry Brown VP Govt Affairs, InfoSec, Privacy Highlights for Children
Dennis Dayman Chief Privacy and Security Officer Return Path, Inc.
JoAnne Monfradi Dunn President & CEO Alliant
Pegg Nadler President Pegg Nadler Associates, Inc.
Len Shneyder Vice President, Industry Relations SendGrid
Sal Tripi AVP, Digital Operations & Compliance Publishers Clearing House
Rick Witsell SVP Communications Alliant
Tom Wozniak Executive Director of Marketing OPTIZMO Technologies, LLC
  • Name

    Judy Macior (Chairperson)

    Title

    Operational Risk Director

    COMPANY

    Experian Marketing Services
  • Name

    Garry Brown

    Title

    VP Govt Affairs, InfoSec, Privacy

    COMPANY

    Highlights for Children
  • Name

    Dennis Dayman

    Title

    Chief Privacy and Security Officer

    COMPANY

    Return Path, Inc.
  • Name

    JoAnne Monfradi Dunn

    Title

    President & CEO

    COMPANY

    Alliant
  • Name

    Pegg Nadler

    Title

    President

    COMPANY

    Pegg Nadler Associates, Inc.
  • Name

    Len Shneyder

    Title

    Vice President, Industry Relations

    COMPANY

    SendGrid
  • Name

    Sal Tripi

    Title

    AVP, Digital Operations & Compliance

    COMPANY

    Publishers Clearing House
  • Name

    Rick Witsell

    Title

    SVP Communications

    COMPANY

    Alliant
  • Name

    Tom Wozniak

    Title

    Executive Director of Marketing

    COMPANY

    OPTIZMO Technologies, LLC