Ethics Policy

2:00 pm ET
Welcome
Judy Macior | Chair of Ethics Policy Committee | Operational Risk Director | Experian Automotive

2:10 pm – 2:40 pm ET:
Google Update on Responsible AI in Digital Advertising
AI continues to be top of mind for the industry, specifically how its wide-ranging impact affects consumers and the broader advertising ecosystem. Google was the first in the industry to announce a policy requiring election advertisers to disclose the use of synthetic media in election ads. But what about the use of AI in more innocuous contexts? What should be the threshold for disclosure and what are the tradeoffs? In this session, we’ll share an update on how Google is approaching responsible AI when it comes to generative AI ad content disclosure and highlight insights from new UX research informing our approach.

• David Caragliano | Senior Manager, Government Affairs & Public Policy | Google
• Jenn Shreve, Senior Staff UX Writer & Content Designer, Google

2:40 pm – 3:10 pm ET:
Be the Ad You Want to See in the World with Full Spectrum: Guidelines for Responsible Cannabis Advertising 
Full Spectrum serves to be an evolving self-regulatory framework and inspiration for responsible advertising. Updated and issued annually, the guidelines recommend seven core pillars for creative, compliant, and consumer-oriented paid media practices. Learn more about how to advertise in the highly regulated sector through case studies, best practices, how-to checklists, and the council's own exemplary success of their CLIO-Award winning consumer PSA campaign, I'm High Right Now. 

• Amy Deneson | Co-Founder | Cannabis Media Council

3:10 pm – 3:30 pm ET:
Center for Ethical Marketing Update, Committee Discussion and Wrap-Up
We’ll provide updates on the Ethics Code Initiative and the Center Getting Social! 

• Senny Boone | SVP | ANA Center for Ethical Marketing
• Lisa Brown Shosteck | Consulting Director | ANA Center for Ethical Marketing