LGBTQ+ Inclusive Marketing Committee

I. WELCOME REMARKS AND INTRODUCTIONS (11:00-11:15a.m. ET)

II. MEMBER ROUNDTABLE DISCUSSION: PRIDE (11:15 – 11:45a.m. ET)
Let’s take this time to celebrate what our brands are doing for the LGBTQ+ community, including at Pride and other events throughout the year. Come prepared to share your plans or ideas! We’ll also look at other activations we’ve seen to date.

III. HOW BRANDS CAN STILL SUPPORT THE COMMUNITY (11:45a.m. – 12:15p.m. ET) (Download the Presentation)
How is your brand approaching community giving and support in this politically charged environment? In this session, we’ll explore how brands can still show up for the community, tactics to consider, and how other brands are succeeding.

Speaker:
Sean Kosofsky, Owner - The Nonprofit Fixer
Roz Keith, Executive Director - Stand with Trans

IV. THE LESBIAN BAR PROJECT X JAGERMEISTER: LONG FORM BRANDED STORYTELLING 
(12:15 – 1:00p.m. ET) (Download the Presentation)

The Lesbian Bar Project and Jägermeister's Save The Night initiative collaborated to uplift underrepresented voices through powerful long-form documentary storytelling. The docuseries tells the stories of lesbian queer spaces and the people they serve around the world. The project has won multiple awards including an Emmy, two Webbys, a GLAAD Media award, multiple ANA awards and has been featured in Tribeca X and Brand Storytelling, a sanctioned event at the Sundance Film Festival. This session will explore how purpose-driven storytelling can spotlight marginalized communities, foster cultural connection, and reinforce brand values through authentic partnerships.

Speaker:
Erica Rose, Co-Founder – The Lesbian Bar Project