B2B Committee, West Coast Chapter

Description & Purpose

B2B Committees focus on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI and more.  Each committee provides a forum for education, networking and discussion that helps elevate individuals in their respective roles and organizations. B2B committees enhance B2B marketing throughout the marketing industry as a whole.

The West Coast B2B Committee is open to marketers who are responsible for a wide-range of initiatives unique to the B2B space like account-based marketing, sales and marketing alignment, content marketing, digital transformation, lead generation, and more.

All meetings are free for ANA client-side members to attend in-person or via webinar. To join the West Coast Committee, please contact Sonia David at sdavid@ana.net.

National Committee Chair
Linda Brunner, Vice President, Marketing, Siemens Corporation

West Region Chair
Kellie Krug, EVP Head of Global Wholesale/Enterprise Marketing, Wells Fargo

Opportunities For Involvement
If you would like to submit a B2B case study for Committee presentation consideration, please contact Sonia David.

ANA staff managing the B2B Committee are Bill Zengel and Sonia David.

Join The B2B Committee

Participation in B2B Committees is a benefit of ANA membership. There are no costs to join or attend meetings.

To learn more about what the ANA has to offer B2B marketers, click here. Get the latest on our on-demand content by B2B discipline, monthly webinars, one-day conferences and more.