B2B Committee, West Coast Chapter
Open to Client-Side Marketer members only
Description & Purpose
B2B Committees focus on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI and more. Each committee provides a forum for education, networking and discussion that helps elevate individuals in their respective roles and organizations. B2B committees enhance B2B marketing throughout the marketing industry as a whole.
The West Coast B2B Committee is open to marketers who are responsible for a wide-range of initiatives unique to the B2B space like account-based marketing, sales and marketing alignment, content marketing, digital transformation, lead generation, and more.
All meetings are free for ANA client-side members to attend in-person or via webinar. To join the West Coast Committee, please contact Sonia David at sdavid@ana.net.
National Committee Chairs:
Anne Valentzas, SVP, B2B and Product Marketing, Mastercard
David Blackburn, Director, Head of Digital Marketing, DTCC
Opportunities For Involvement
If you would like to submit a B2B case study for Committee presentation consideration, please contact Sonia David.
ANA staff managing the B2B Committee are Bill Zengel and Sonia David.
Participation in B2B Committees is a benefit of ANA membership. There are no costs to join or attend meetings.
To learn more about what the ANA has to offer B2B marketers, click here. Get the latest on our on-demand content by B2B discipline, monthly webinars, one-day conferences and more.
Enter the 2023 ANA B2 Awards: For nearly half a century, the ANA B2 Awards have been and are the pinnacle of Business Marketing - attracting the 'best of the best' globally, nationally, and locally. This year, there are 50 categories that have evolved to reflect the growing role of B2B marketing and the rapid changes in our industry. The B2 Awards are thoughtfully crafted to reflect today’s wide-ranging forms of B2B marketing practices — from traditional tactics used in innovative ways to rapidly changing technologies. The award categories are inclusive and recognize excellence in solutions and campaigns of all sizes, budgets, and scopes. The 2023 ANA B2 Award program is accepting entries until February 24, 2023.
Visit www.b2awards.com for more info.
Name | Title | Company |
---|---|---|
Kellie Krug (Chairperson) | ||
Hamish Cheng | Coordinator, Business Marketing | ANA |
Annamaria Cotroneo | Strategic Sourcing | Global Strategic Agency Lead | Salesforce.com |
Gemma Davies | Sr. Director, Global ABM Strategy | ServiceNow |
Angel Davis | Head of Brand Strategy | EXOS |
Raju Doshi | Director of Marketing | LEGO Education |
Craig Downing | Salesforce.com | |
Michele Eggers | Senior Director, Marketing Sciences, Technology & Digital Experience | SAS Institute Inc. |
Eve Fenty-Otway | Project Manager | Fidelity Information Services, LLC (FIS) |
Narine Galstian | Chief Marketing Officer | SADA |
Kathryn Guinn | Vice President Marketing Strategist | Zions Bancorporation |
Joella Hopkins | Director, Business Development | The 360 Agency |
Stacy Hower | Marketing Director | National Instruments |
Katie Imming | Marketing Manager | Franklin Templeton Investments |
Denee Jones | VP, SME Strategy Manager | Bank of the West |
Sampath Kummam | AVP | Synchrony Financial |
Jason Lakeman | Senior Manager, Demand Generation | Bill.com |
Anna Lassalle | Senior Marketing Manager | Upshot |
Stephnee Leathers | Senior Director, Creative Services | Robert Half International |
Nicole Llido | VP, Administration & Community Engagement | Visit Huntington Beach |
Harbinder Maan | Senior Manager, Trade Stewardship | Almond Board of California |
Roopa Maniktala | Program Director | IBM Corporation |
Kristina Maury | Associate Content Marketing Manager | SADA |
Cayla Millar | Marketing Coordinator | Insight Enterprise |
David Morgan | Manager, Business Marketing Practice | ANA |
Kristina Nielsen | VP, Digital Marketing | Bank of the West |
Tracie Padilla | Global Strategic Sourcing Manager | Intel Corporation |
Tejal Patel | Commodity Manager | Intel Corporation |
Alison Perico | Senior Marketing Manager, Demand Generation | S&P Global |
Holly Phillips | Usability and Research Manager | Keysight Technologies, Inc. |
Lisa Phipps | Brand & Creative Services Manager | SiteOne Landscape Supply |
Vince Pimentel | Data Analyst | Infor |
Trish Pino | VP, Strategic Marketing | First American Education Finance |
Vanessa Rodriguez | Digital & Social Media Specialist | Keysight Technologies, Inc. |
Nicole Schou | Director, Global Brand Marketing | DocuSign, Inc. |
Arturo Siguenza | Brand Strategy | Waymo |
Deepti Tiku | Director of Marketing | DocuSign, Inc. |
Matthew Vernhout | Vice President, Deliverability North America | Netcore Cloud |
Rick Weir | CMO | FastPay |
Lionel White | Senior Strategic Planning | Hewlett Packard Enterprise |
Diane Young | Strategic Account Manager | United States Postal Service |
-
Name
Kellie Krug (Chairperson)Title
COMPANY
-
Name
Hamish ChengTitle
Coordinator, Business MarketingCOMPANY
ANA -
Name
Annamaria CotroneoTitle
Strategic Sourcing | Global Strategic Agency LeadCOMPANY
Salesforce.com -
Name
Gemma DaviesTitle
Sr. Director, Global ABM StrategyCOMPANY
ServiceNow -
Name
Angel DavisTitle
Head of Brand StrategyCOMPANY
EXOS -
Name
Raju DoshiTitle
Director of MarketingCOMPANY
LEGO Education -
Name
Craig DowningTitle
COMPANY
Salesforce.com -
Name
Michele EggersTitle
Senior Director, Marketing Sciences, Technology & Digital ExperienceCOMPANY
SAS Institute Inc. -
Name
Eve Fenty-OtwayTitle
Project ManagerCOMPANY
Fidelity Information Services, LLC (FIS) -
Name
Narine GalstianTitle
Chief Marketing OfficerCOMPANY
SADA -
Name
Kathryn GuinnTitle
Vice President Marketing StrategistCOMPANY
Zions Bancorporation -
Name
Joella HopkinsTitle
Director, Business DevelopmentCOMPANY
The 360 Agency -
Name
Stacy HowerTitle
Marketing DirectorCOMPANY
National Instruments -
Name
Katie ImmingTitle
Marketing ManagerCOMPANY
Franklin Templeton Investments -
Name
Denee JonesTitle
VP, SME Strategy ManagerCOMPANY
Bank of the West -
Name
Sampath KummamTitle
AVPCOMPANY
Synchrony Financial -
Name
Jason LakemanTitle
Senior Manager, Demand GenerationCOMPANY
Bill.com -
Name
Anna LassalleTitle
Senior Marketing ManagerCOMPANY
Upshot -
Name
Stephnee LeathersTitle
Senior Director, Creative ServicesCOMPANY
Robert Half International -
Name
Nicole LlidoTitle
VP, Administration & Community EngagementCOMPANY
Visit Huntington Beach -
Name
Harbinder MaanTitle
Senior Manager, Trade StewardshipCOMPANY
Almond Board of California -
Name
Roopa ManiktalaTitle
Program DirectorCOMPANY
IBM Corporation -
Name
Kristina MauryTitle
Associate Content Marketing ManagerCOMPANY
SADA -
Name
Cayla MillarTitle
Marketing CoordinatorCOMPANY
Insight Enterprise -
Name
David MorganTitle
Manager, Business Marketing PracticeCOMPANY
ANA -
Name
Kristina NielsenTitle
VP, Digital MarketingCOMPANY
Bank of the West -
Name
Tracie PadillaTitle
Global Strategic Sourcing ManagerCOMPANY
Intel Corporation -
Name
Tejal PatelTitle
Commodity ManagerCOMPANY
Intel Corporation -
Name
Alison PericoTitle
Senior Marketing Manager, Demand GenerationCOMPANY
S&P Global -
Name
Holly PhillipsTitle
Usability and Research ManagerCOMPANY
Keysight Technologies, Inc. -
Name
Lisa PhippsTitle
Brand & Creative Services ManagerCOMPANY
SiteOne Landscape Supply -
Name
Vince PimentelTitle
Data AnalystCOMPANY
Infor -
Name
Trish PinoTitle
VP, Strategic MarketingCOMPANY
First American Education Finance -
Name
Vanessa RodriguezTitle
Digital & Social Media SpecialistCOMPANY
Keysight Technologies, Inc. -
Name
Nicole SchouTitle
Director, Global Brand MarketingCOMPANY
DocuSign, Inc. -
Name
Arturo SiguenzaTitle
Brand StrategyCOMPANY
Waymo -
Name
Deepti TikuTitle
Director of MarketingCOMPANY
DocuSign, Inc. -
Name
Matthew VernhoutTitle
Vice President, Deliverability North AmericaCOMPANY
Netcore Cloud -
Name
Rick WeirTitle
CMOCOMPANY
FastPay -
Name
Lionel WhiteTitle
Senior Strategic PlanningCOMPANY
Hewlett Packard Enterprise -
Name
Diane YoungTitle
Strategic Account ManagerCOMPANY
United States Postal Service