B2B Committee, West Coast Chapter

Open to Client-Side Marketer members only

Description & Purpose

B2B Committees focus on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI and more.  Each committee provides a forum for education, networking and discussion that helps elevate individuals in their respective roles and organizations. B2B committees enhance B2B marketing throughout the marketing industry as a whole.

The West Coast B2B Committee is open to marketers who are responsible for a wide-range of initiatives unique to the B2B space like account-based marketing, sales and marketing alignment, content marketing, digital transformation, lead generation, and more.

All meetings are free for ANA client-side members to attend in-person or via webinar. To join the West Coast Committee, please contact Sonia David at sdavid@ana.net.

National Committee Chairs:

Anne Valentzas, SVP, B2B and Product Marketing, Mastercard

David Blackburn, Director, Head of Digital Marketing, DTCC

Opportunities For Involvement
If you would like to submit a B2B case study for Committee presentation consideration, please contact Sonia David.

ANA staff managing the B2B Committee are Bill Zengel and Sonia David.

Join The B2B Committee

Participation in B2B Committees is a benefit of ANA membership. There are no costs to join or attend meetings.

To learn more about what the ANA has to offer B2B marketers, click here. Get the latest on our on-demand content by B2B discipline, monthly webinars, one-day conferences and more.

Enter the 2023 ANA B2 Awards: For nearly half a century, the ANA B2 Awards have been and are the pinnacle of Business Marketing - attracting the 'best of the best' globally, nationally, and locally. This year, there are 50 categories that have evolved to reflect the growing role of B2B marketing and the rapid changes in our industry. The B2 Awards are thoughtfully crafted to reflect today’s wide-ranging forms of B2B marketing practices — from traditional tactics used in innovative ways to rapidly changing technologies. The award categories are inclusive and recognize excellence in solutions and campaigns of all sizes, budgets, and scopes. The 2023 ANA B2 Award program is accepting entries until February 24, 2023. 
Visit www.b2awards.com for more info.