B2B Committee, West Coast Chapter


Description & Purpose

B2B Committees focus on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI and more.  Each committee provides a forum for education, networking and discussion that helps elevate individuals in their respective roles and organizations. B2B committees enhance B2B marketing throughout the marketing industry as a whole.

The West Coast B2B Committee is open to marketers who are responsible for a wide-range of initiatives unique to the B2B space like account-based marketing, sales and marketing alignment, content marketing, digital transformation, lead generation, and more.

All meetings are free for ANA client-side members to attend in-person or via webinar. To join the West Coast Committee, please contact Sonia David at sdavid@ana.net.

National Committee Chair
David Blackburn, Director, Head of Digital Marketing, DTCC

Opportunities For Involvement
If you would like to submit a B2B case study for Committee presentation consideration, please contact Sonia David.

ANA staff managing the B2B Committee are Bill Zengel and Sonia David.


 

Join The B2B Committee

Participation in B2B Committees is a benefit of ANA membership. There are no costs to join or attend meetings.

To learn more about what the ANA has to offer B2B marketers, click here. Get the latest on our on-demand content by B2B discipline, monthly webinars, one-day conferences and more.



Enter the 2022 ANA B2 Awards: For nearly half a century, the ANA B2 Top Award Categories have been and are the pinnacle of Business Marketing - attracting the 'best of the best' globally, nationally, and locally. This year, there are over 40 categories that have evolved to reflect the growing role of B2B marketing and the rapid changes in our industry. The B2 Awards are thoughtfully crafted to reflect today’s wide-ranging forms of B2B marketing practices — from traditional tactics used in innovative ways to rapidly changing technologies. The award categories are inclusive and recognize excellence in solutions and campaigns of all sizes, budgets, and scopes. The 2022 ANA B2 Award program is accepting entries until March 4, 2022. 
Visit www.b2awards.com for more info.


Name Title Company
Kellie Krug (Chairperson)    
Hamish Cheng Coordinator, Business Marketing ANA
Annamaria Cotroneo Strategic Sourcing Salesforce.com
Gemma Davies Sr. Director, Global ABM Strategy ServiceNow
Angel Davis Head of Brand Strategy EXOS
Raju Doshi Director of Marketing LEGO Education
Craig Downing GCM Salesforce.com
Eve Fenty-Otway Project Manager Fidelity Information Services, LLC (FIS)
Narine Galstian Chief Marketing Officer SADA
Kathryn Guinn Vice President Marketing Strategist Zions Bancorporation
Stacy Hower Marketing Director National Instruments
Katie Imming Marketing Manager Franklin Templeton Investments
Denee Jones VP, SME Strategy Manager Bank of the West
Sampath Kummam AVP Synchrony Financial
Jason Lakeman Senior Manager, Demand Generation Bill.com
Anna Lassalle Senior Marketing Manager Upshot
Stephnee Leathers Senior Director, Creative Services Robert Half International
Nicole Llido VP, Administration & Community Engagement Visit Huntington Beach
Harbinder Maan Senior Manager, Trade Stewardship Almond Board of California
Kristina Maury Associate Content Marketing Manager SADA
Cayla Millar Marketing Coordinator Insight Enterprise
David Morgan Associate Manager, Business Marketing Practice ANA
Kristina Nielsen VP, Digital Marketing Bank of the West
Nahida Nisa Writer/Editor Nonprofits Insurance Alliance (NIA)
Tracie Padilla Global Strategic Sourcing Manager Intel Corporation
Tejal Patel Commodity Manager Intel Corporation
Holly Phillips Usability and Research Manager Keysight Technologies, Inc.
Lisa Phipps Brand & Creative Services Manager SiteOne Landscape Supply
Trish Pino VP, Strategic Marketing First American Education Finance
Lynne Pogue Product Marketing Manager Smartsheet
Andy Ramirez Sr. Director of Digital Marketing Smartsheet
Vanessa Rodriguez Digital & Social Media Specialist Keysight Technologies, Inc.
Arturo Siguenza Senior Manager, Brand Citrix Systems, Inc.
Matthew Vernhout Vice President, Deliverability North America Netcore Cloud
Rick Weir CMO FastPay
Lionel White Senior Strategic Planning Hewlett Packard Enterprise
  • Name

    Kellie Krug (Chairperson)

    Title

     

    COMPANY

     
  • Name

    Hamish Cheng

    Title

    Coordinator, Business Marketing

    COMPANY

    ANA
  • Name

    Annamaria Cotroneo

    Title

    Strategic Sourcing

    COMPANY

    Salesforce.com
  • Name

    Gemma Davies

    Title

    Sr. Director, Global ABM Strategy

    COMPANY

    ServiceNow
  • Name

    Angel Davis

    Title

    Head of Brand Strategy

    COMPANY

    EXOS
  • Name

    Raju Doshi

    Title

    Director of Marketing

    COMPANY

    LEGO Education
  • Name

    Craig Downing

    Title

    GCM

    COMPANY

    Salesforce.com
  • Name

    Eve Fenty-Otway

    Title

    Project Manager

    COMPANY

    Fidelity Information Services, LLC (FIS)
  • Name

    Narine Galstian

    Title

    Chief Marketing Officer

    COMPANY

    SADA
  • Name

    Kathryn Guinn

    Title

    Vice President Marketing Strategist

    COMPANY

    Zions Bancorporation
  • Name

    Stacy Hower

    Title

    Marketing Director

    COMPANY

    National Instruments
  • Name

    Katie Imming

    Title

    Marketing Manager

    COMPANY

    Franklin Templeton Investments
  • Name

    Denee Jones

    Title

    VP, SME Strategy Manager

    COMPANY

    Bank of the West
  • Name

    Sampath Kummam

    Title

    AVP

    COMPANY

    Synchrony Financial
  • Name

    Jason Lakeman

    Title

    Senior Manager, Demand Generation

    COMPANY

    Bill.com
  • Name

    Anna Lassalle

    Title

    Senior Marketing Manager

    COMPANY

    Upshot
  • Name

    Stephnee Leathers

    Title

    Senior Director, Creative Services

    COMPANY

    Robert Half International
  • Name

    Nicole Llido

    Title

    VP, Administration & Community Engagement

    COMPANY

    Visit Huntington Beach
  • Name

    Harbinder Maan

    Title

    Senior Manager, Trade Stewardship

    COMPANY

    Almond Board of California
  • Name

    Kristina Maury

    Title

    Associate Content Marketing Manager

    COMPANY

    SADA
  • Name

    Cayla Millar

    Title

    Marketing Coordinator

    COMPANY

    Insight Enterprise
  • Name

    David Morgan

    Title

    Associate Manager, Business Marketing Practice

    COMPANY

    ANA
  • Name

    Kristina Nielsen

    Title

    VP, Digital Marketing

    COMPANY

    Bank of the West
  • Name

    Nahida Nisa

    Title

    Writer/Editor

    COMPANY

    Nonprofits Insurance Alliance (NIA)
  • Name

    Tracie Padilla

    Title

    Global Strategic Sourcing Manager

    COMPANY

    Intel Corporation
  • Name

    Tejal Patel

    Title

    Commodity Manager

    COMPANY

    Intel Corporation
  • Name

    Holly Phillips

    Title

    Usability and Research Manager

    COMPANY

    Keysight Technologies, Inc.
  • Name

    Lisa Phipps

    Title

    Brand & Creative Services Manager

    COMPANY

    SiteOne Landscape Supply
  • Name

    Trish Pino

    Title

    VP, Strategic Marketing

    COMPANY

    First American Education Finance
  • Name

    Lynne Pogue

    Title

    Product Marketing Manager

    COMPANY

    Smartsheet
  • Name

    Andy Ramirez

    Title

    Sr. Director of Digital Marketing

    COMPANY

    Smartsheet
  • Name

    Vanessa Rodriguez

    Title

    Digital & Social Media Specialist

    COMPANY

    Keysight Technologies, Inc.
  • Name

    Arturo Siguenza

    Title

    Senior Manager, Brand

    COMPANY

    Citrix Systems, Inc.
  • Name

    Matthew Vernhout

    Title

    Vice President, Deliverability North America

    COMPANY

    Netcore Cloud
  • Name

    Rick Weir

    Title

    CMO

    COMPANY

    FastPay
  • Name

    Lionel White

    Title

    Senior Strategic Planning

    COMPANY

    Hewlett Packard Enterprise