B2B Committee, West Coast Chapter


Description & Purpose

B2B Committees focus on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI and more.  Each committee provides a forum for education, networking and discussion that helps elevate individuals in their respective roles and organizations. B2B committees enhance B2B marketing throughout the marketing industry as a whole.

The West Coast B2B Committee is open to marketers who are responsible for a wide-range of initiatives unique to the B2B space like account-based marketing, sales and marketing alignment, content marketing, digital transformation, lead generation, and more.

All meetings are free for ANA client-side members to attend in-person or via webinar. To join the West Coast Committee, please contact Sonia David at sdavid@ana.net.

National Committee Chair
Linda Brunner, Vice President, Marketing, Siemens Corporation

West Region Chair
Kellie Krug, EVP Head of Global Wholesale/Enterprise Marketing, Wells Fargo

Opportunities For Involvement
If you would like to submit a B2B case study for Committee presentation consideration, please contact Sonia David.

ANA staff managing the B2B Committee are Bill Zengel and Sonia David.


 

Join The B2B Committee

Participation in B2B Committees is a benefit of ANA membership. There are no costs to join or attend meetings.

To learn more about what the ANA has to offer B2B marketers, click here. Get the latest on our on-demand content by B2B discipline, monthly webinars, one-day conferences and more.


name title company
Adam Christensen (Chairperson) Vice President, Global Marketing, Brand and Communications Ingram Micro, Inc.
Amanda Baiada Director of Marketing Bumble Bee Foods, Inc.
Amy Walker Barrs Director, Brand Strategy Teradata Corporation
Caitie Bossart Marketing Specialist One Medical Group
April Burke Principle Product Marketing Specialist LifeLock, Inc.
Michael Doshier Head of Retirement & College Savings; Global Marketing Services Franklin Templeton Investments
Katie Imming Marketing Manager Franklin Templeton Investments
Mahnaz Irani U.S. RA Associate Amgen Inc.
Denee Jones VP, SME Strategy Manager Bank of the West
Jason Lakeman Senior Manager, Demand Generation Bill.com
Stephnee Leathers Senior Director, Creative Services Robert Half International
Brittany Lollier Marketing Manager Belkin International
Harbinder Maan Senior Manager, Trade Stewardship Almond Board of California
Monya Mandich Global Senior Director, Marketing Communications Expedia, Inc.
Ivette Martinez Client Journey Manager Invesco
Keri McGhee Sr. Director Supplier Marketing Zillow, Inc.
Laura Misdom Senior Director, Global Brand Marketing Avaya Inc.
Rhett Nadolny Client Journey Manager Invesco, Ltd.
Lissa Nakhwa Marketing Program Manager, Genomics Agilent Technologies
Srini Namineni Sr. Director, Financial Planning & Analysis Salesforce.com
Kristina Nielsen VP, Digital Marketing Bank of the West
Tracie Padilla Global Strategic Sourcing Manager Intel Corporation
Tejal Patel Commodity Manager Intel Corporation
Holly Phillips Usability and Research Manager Keysight Technologies, Inc.
Tricia Pino Vice President of Marketing First American Education Finance
Vanessa Rodriguez Digital & Social Media Specialist Keysight Technologies, Inc.
Susan Vanin Director, Global Marketing Operations Juniper Networks
Lionel White Strategy and Operations Hewlett Packard Enterprise
  • Name

    Adam Christensen (Chairperson)

    Title

    Vice President, Global Marketing, Brand and Communications

    COMPANY

    Ingram Micro, Inc.
  • Name

    Amanda Baiada

    Title

    Director of Marketing

    COMPANY

    Bumble Bee Foods, Inc.
  • Name

    Amy Walker Barrs

    Title

    Director, Brand Strategy

    COMPANY

    Teradata Corporation
  • Name

    Caitie Bossart

    Title

    Marketing Specialist

    COMPANY

    One Medical Group
  • Name

    April Burke

    Title

    Principle Product Marketing Specialist

    COMPANY

    LifeLock, Inc.
  • Name

    Michael Doshier

    Title

    Head of Retirement & College Savings; Global Marketing Services

    COMPANY

    Franklin Templeton Investments
  • Name

    Katie Imming

    Title

    Marketing Manager

    COMPANY

    Franklin Templeton Investments
  • Name

    Mahnaz Irani

    Title

    U.S. RA Associate

    COMPANY

    Amgen Inc.
  • Name

    Denee Jones

    Title

    VP, SME Strategy Manager

    COMPANY

    Bank of the West
  • Name

    Jason Lakeman

    Title

    Senior Manager, Demand Generation

    COMPANY

    Bill.com
  • Name

    Stephnee Leathers

    Title

    Senior Director, Creative Services

    COMPANY

    Robert Half International
  • Name

    Brittany Lollier

    Title

    Marketing Manager

    COMPANY

    Belkin International
  • Name

    Harbinder Maan

    Title

    Senior Manager, Trade Stewardship

    COMPANY

    Almond Board of California
  • Name

    Monya Mandich

    Title

    Global Senior Director, Marketing Communications

    COMPANY

    Expedia, Inc.
  • Name

    Ivette Martinez

    Title

    Client Journey Manager

    COMPANY

    Invesco
  • Name

    Keri McGhee

    Title

    Sr. Director Supplier Marketing

    COMPANY

    Zillow, Inc.
  • Name

    Laura Misdom

    Title

    Senior Director, Global Brand Marketing

    COMPANY

    Avaya Inc.
  • Name

    Rhett Nadolny

    Title

    Client Journey Manager

    COMPANY

    Invesco, Ltd.
  • Name

    Lissa Nakhwa

    Title

    Marketing Program Manager, Genomics

    COMPANY

    Agilent Technologies
  • Name

    Srini Namineni

    Title

    Sr. Director, Financial Planning & Analysis

    COMPANY

    Salesforce.com
  • Name

    Kristina Nielsen

    Title

    VP, Digital Marketing

    COMPANY

    Bank of the West
  • Name

    Tracie Padilla

    Title

    Global Strategic Sourcing Manager

    COMPANY

    Intel Corporation
  • Name

    Tejal Patel

    Title

    Commodity Manager

    COMPANY

    Intel Corporation
  • Name

    Holly Phillips

    Title

    Usability and Research Manager

    COMPANY

    Keysight Technologies, Inc.
  • Name

    Tricia Pino

    Title

    Vice President of Marketing

    COMPANY

    First American Education Finance
  • Name

    Vanessa Rodriguez

    Title

    Digital & Social Media Specialist

    COMPANY

    Keysight Technologies, Inc.
  • Name

    Susan Vanin

    Title

    Director, Global Marketing Operations

    COMPANY

    Juniper Networks
  • Name

    Lionel White

    Title

    Strategy and Operations

    COMPANY

    Hewlett Packard Enterprise