Using AI to Drive Differentiated Creativity (B2B Committee Meeting)


Start: Wednesday, December 14, 2022 at 11:00am

End: Wednesday, December 14, 2022 at 12:30pm


Virtual Meeting (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


I. Opening Remarks from the ANA: 11:00 am - 11:10 am ET

II. Creative Distinction: B2B’s New Competitive Advantage: 11:10 am - 11:40 am ET

According to a significant body of data, creative distinction is a wide open playing field in B2B – an opportunity for brands in every sector to secure competitive advantage. ZS is a consulting and technology firm focused on transforming global healthcare and beyond. To drive growth, it sought to advance its positioning from excellence in analytics and technology to excellence in connecting data to human outcomes. This session explores how, in a world awash with brands seeking to push their data and digital credentials, ZS developed a powerful creative approach by using AI -- one of its strongest differentiators – to achieve brand distinction above and beyond category convention.

Presented by:

Andrew Greenwood
Chief Marketing & Communications Officer


Jeremy Cochran
President, Americas
Stein IAS

III. Roundtable Discussion
: 11:40 am - 12:20 pm ET

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed-door” environment and to leverage and share knowledge and insights with marketing peers. Oftentimes, many marketers have similar challenges so come prepared to talk about key areas of focus and the challenges tied to creative distinction. Get ready to turn on your cameras and unmute your microphones to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of B2B Marketing.

IV. Closing Remarks from the ANA: 12:20 pm - 12:30 pm ET

(Schedule subject to change)

Webinar information, if available, will be provided to registrants only.