Content Marketing Committee, West Coast Chapter


Description & Purpose
As a cornerstone in Brand Activation, Content Marketing encompasses the strategic use of content, regardless of source or placement, which helps to advance the strategic initiatives and the brand or product and helps to drive the engagement of the target audience. Discussions will focus on strategic content marketing best practices that engage, entertain and are relevant to core audiences while delivering on desired key performance indicators.

The Content Marketing Committee is for members who are responsible for their organization's content marketing initiatives. Content marketing is becoming a vitally important component of Brand Activation campaigns that builds a brand’s image AND drives a specific consumer behavior or action. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other's expertise and make their organizations more effective.

All meetings are free for ANA client-side and MSP Gold/ Platinum members to attend in-person or via webinar. To join the West Coast or NYC Committee please contact Paul P. Robinson

Co-Chair
Geoff Colon, Head of Brand Studio, Microsoft
Brian C. Price, Executive Director, Entertainment + Sports Brand Solutions, Disney
Amy Stroud, SVP, Content Marketing, Bank of America

Opportunities For Involvement
If you would like to submit a brand case study for Committee presentation consideration, please contact Paul Robinson.

The Content Marketing Committee is managed by Paul Robinson.


 

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Marketing Solutions Provider Membership. There are no costs to join or attend meetings.

Stay informed with ANA Brand Activation SmartBrief. Check out summaries of what matters to you, written by expert editors in the key content pillars of brand activation: influencer, commerce, relationship, content, promotion, and experiential marketing. Sign up now!

name title company
Geoffrey Colon (Co-chairperson) Head, Brand Studio Microsoft Corporation
Brian Price (Co-chairperson) Executive Director The Walt Disney Company Worldwide Services
Amy Stroud (Co-chairperson) Senior Vice President, Content Marketing Bank of America
Shirin Alipanah Senior Director, Program Management Office, Enterprise Analytics Bumble Bee Foods, Inc.
MéLisa Best Marketing Coordinator Icahn School of Medicine at Mount Sinai
Kyle Blake Video Producer MSG Company
Stephanie Borges Global Vice President, head, Strategic Marketing and Partnerships Six Flags Entertainment
Dennise Carrera Marketing and Communications Specialist Jones Lang LaSalle (JLL)
Janet Cho Senior. Director, Global Communications and Corporate Marketing Medtronic Inc.
Elysia Cook McDermott Copy Writing Manager Dexcom
Stacie Dauffenbach Digital Brand Director ADT Security Services
Dina DiBrito Sr. Director Global Content Production Visa Inc.
Allison Emery Brand Identity Director McKesson Corporation
Kristen Filiaggi Content Strategist Be The Match-National Marrow Donor Program
Erin Flood Business Development | Content Partnerships Verizon Consumer Group
Lissa Forsterer Director of Business Development Owen Jones
Meghan Freeman Marketing Manager Indiana University Health
Maryna Frolova ISG Marketing Communications Dell Inc.
Lauren Gallo Marketing Manager, Campaign & Content Sephora USA, Inc
Dayna Garwacki Brand Marketing Manager Behr Paint
Amanda Gawin Content Marketing Manager Intel Corporation
Josh Goldowsky Copy Director, Marketing Getty Images
Lizette Gonzalez Manager, Social, Digital Media Northgate Gonzalez Markets
Maura Hallam   MultiCare Health System
Nigel Harris Content Manager 3 Day Blinds, Inc.
Michele Hoo Senior Manager Sony Pictures Entertainment - (SS&P)
Sam Jhans-Mehra Director, Marketing Content Strategy & Operations Shutterfly
Michael Kaufman Senior Vice President, Brand Activation Division ANA
Katia Kravtchenko Group Account Director MGM Resorts International
Stephanie Kuehne VP Fisher Investments, Inc.
Laura Landoll B2B Content Manager Wells Fargo & Co.
Darrick Law Digital Media Specialist Insignia Systems, Inc.
Juleantonette Lopez Clients & Markets KPMG LLP
Sue Luong Managing Director Charles Schwab & Company, Inc.
Jessica Mandroc Marketing Director Blue Heron
Danielle Mason Vice President, Consumer Marketing Teleflora
Brooke Ness Director, Inbound Marketing and Client Loyalty Entercom
Thomas Neuner Field Marketing Advisor Exxon Mobil Corporation
Dena O'Loughlin Vice President of Marketing and Product Development JAFRA Cosmetics International, Inc
Jennifer Oium Consumer Relations Rep Organic Valley
Matt Phipps Director, Marketing Activation Silicon Valley Bank
Ranjit Raju Vice President Knotch Inc.
Dawn Reese SVP, U.S. Managing Director, UM Studios Universal McCann - LA
Elissa Robins Director of Marketing SADA
Paul Robinson Director, Brand Activation ANA
Yasmin Roodbari Director, Medicare Marketing, Consumer Experience & Loyalty Centene Corporation
Dan Rubin Strategy & Marketing Meredith Corporation
Kristen Russell Director of Content Strategy Smartsheet
Mallory Russell Head of Content Marketing Square, Inc.
Eliza Sadler Director of Strategy Danone North America
Emily Saunderson Marketing Director Sway Group
Steven Schwartzman Head, Marketing Strategic Sourcing Hulu LLC (marketing, procurement, legal)
Nathan Shain Story and Content Manager World Vision U.S.
Ying Shen Social Media Intuit Inc.
Vickie Sherman Director of Integrated Marketing Mechanics Bank
Jen Sinconis Manager, Creative Studio Operations Alaska Airlines, Inc.
Gwynne Spann Director, Consumer Content Visit California
Alyse Tognotti   Speck Products
ALEXANDRA WALSH Marketing Specialist 3 Day Blinds, Inc.
Catherine Wigert Writer SanMar
Danielle Wiley Founder, CEO Sway Group
  • Name

    Geoffrey Colon (Co-chairperson)

    Title

    Head, Brand Studio

    COMPANY

    Microsoft Corporation
  • Name

    Brian Price (Co-chairperson)

    Title

    Executive Director

    COMPANY

    The Walt Disney Company Worldwide Services
  • Name

    Amy Stroud (Co-chairperson)

    Title

    Senior Vice President, Content Marketing

    COMPANY

    Bank of America
  • Name

    Shirin Alipanah

    Title

    Senior Director, Program Management Office, Enterprise Analytics

    COMPANY

    Bumble Bee Foods, Inc.
  • Name

    MéLisa Best

    Title

    Marketing Coordinator

    COMPANY

    Icahn School of Medicine at Mount Sinai
  • Name

    Kyle Blake

    Title

    Video Producer

    COMPANY

    MSG Company
  • Name

    Stephanie Borges

    Title

    Global Vice President, head, Strategic Marketing and Partnerships

    COMPANY

    Six Flags Entertainment
  • Name

    Dennise Carrera

    Title

    Marketing and Communications Specialist

    COMPANY

    Jones Lang LaSalle (JLL)
  • Name

    Janet Cho

    Title

    Senior. Director, Global Communications and Corporate Marketing

    COMPANY

    Medtronic Inc.
  • Name

    Elysia Cook McDermott

    Title

    Copy Writing Manager

    COMPANY

    Dexcom
  • Name

    Stacie Dauffenbach

    Title

    Digital Brand Director

    COMPANY

    ADT Security Services
  • Name

    Dina DiBrito

    Title

    Sr. Director Global Content Production

    COMPANY

    Visa Inc.
  • Name

    Allison Emery

    Title

    Brand Identity Director

    COMPANY

    McKesson Corporation
  • Name

    Kristen Filiaggi

    Title

    Content Strategist

    COMPANY

    Be The Match-National Marrow Donor Program
  • Name

    Erin Flood

    Title

    Business Development | Content Partnerships

    COMPANY

    Verizon Consumer Group
  • Name

    Lissa Forsterer

    Title

    Director of Business Development

    COMPANY

    Owen Jones
  • Name

    Meghan Freeman

    Title

    Marketing Manager

    COMPANY

    Indiana University Health
  • Name

    Maryna Frolova

    Title

    ISG Marketing Communications

    COMPANY

    Dell Inc.
  • Name

    Lauren Gallo

    Title

    Marketing Manager, Campaign & Content

    COMPANY

    Sephora USA, Inc
  • Name

    Dayna Garwacki

    Title

    Brand Marketing Manager

    COMPANY

    Behr Paint
  • Name

    Amanda Gawin

    Title

    Content Marketing Manager

    COMPANY

    Intel Corporation
  • Name

    Josh Goldowsky

    Title

    Copy Director, Marketing

    COMPANY

    Getty Images
  • Name

    Lizette Gonzalez

    Title

    Manager, Social, Digital Media

    COMPANY

    Northgate Gonzalez Markets
  • Name

    Maura Hallam

    Title

     

    COMPANY

    MultiCare Health System
  • Name

    Nigel Harris

    Title

    Content Manager

    COMPANY

    3 Day Blinds, Inc.
  • Name

    Michele Hoo

    Title

    Senior Manager

    COMPANY

    Sony Pictures Entertainment - (SS&P)
  • Name

    Sam Jhans-Mehra

    Title

    Director, Marketing Content Strategy & Operations

    COMPANY

    Shutterfly
  • Name

    Michael Kaufman

    Title

    Senior Vice President, Brand Activation Division

    COMPANY

    ANA
  • Name

    Katia Kravtchenko

    Title

    Group Account Director

    COMPANY

    MGM Resorts International
  • Name

    Stephanie Kuehne

    Title

    VP

    COMPANY

    Fisher Investments, Inc.
  • Name

    Laura Landoll

    Title

    B2B Content Manager

    COMPANY

    Wells Fargo & Co.
  • Name

    Darrick Law

    Title

    Digital Media Specialist

    COMPANY

    Insignia Systems, Inc.
  • Name

    Juleantonette Lopez

    Title

    Clients & Markets

    COMPANY

    KPMG LLP
  • Name

    Sue Luong

    Title

    Managing Director

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Jessica Mandroc

    Title

    Marketing Director

    COMPANY

    Blue Heron
  • Name

    Danielle Mason

    Title

    Vice President, Consumer Marketing

    COMPANY

    Teleflora
  • Name

    Brooke Ness

    Title

    Director, Inbound Marketing and Client Loyalty

    COMPANY

    Entercom
  • Name

    Thomas Neuner

    Title

    Field Marketing Advisor

    COMPANY

    Exxon Mobil Corporation
  • Name

    Dena O'Loughlin

    Title

    Vice President of Marketing and Product Development

    COMPANY

    JAFRA Cosmetics International, Inc
  • Name

    Jennifer Oium

    Title

    Consumer Relations Rep

    COMPANY

    Organic Valley
  • Name

    Matt Phipps

    Title

    Director, Marketing Activation

    COMPANY

    Silicon Valley Bank
  • Name

    Ranjit Raju

    Title

    Vice President

    COMPANY

    Knotch Inc.
  • Name

    Dawn Reese

    Title

    SVP, U.S. Managing Director, UM Studios

    COMPANY

    Universal McCann - LA
  • Name

    Elissa Robins

    Title

    Director of Marketing

    COMPANY

    SADA
  • Name

    Paul Robinson

    Title

    Director, Brand Activation

    COMPANY

    ANA
  • Name

    Yasmin Roodbari

    Title

    Director, Medicare Marketing, Consumer Experience & Loyalty

    COMPANY

    Centene Corporation
  • Name

    Dan Rubin

    Title

    Strategy & Marketing

    COMPANY

    Meredith Corporation
  • Name

    Kristen Russell

    Title

    Director of Content Strategy

    COMPANY

    Smartsheet
  • Name

    Mallory Russell

    Title

    Head of Content Marketing

    COMPANY

    Square, Inc.
  • Name

    Eliza Sadler

    Title

    Director of Strategy

    COMPANY

    Danone North America
  • Name

    Emily Saunderson

    Title

    Marketing Director

    COMPANY

    Sway Group
  • Name

    Steven Schwartzman

    Title

    Head, Marketing Strategic Sourcing

    COMPANY

    Hulu LLC (marketing, procurement, legal)
  • Name

    Nathan Shain

    Title

    Story and Content Manager

    COMPANY

    World Vision U.S.
  • Name

    Ying Shen

    Title

    Social Media

    COMPANY

    Intuit Inc.
  • Name

    Vickie Sherman

    Title

    Director of Integrated Marketing

    COMPANY

    Mechanics Bank
  • Name

    Jen Sinconis

    Title

    Manager, Creative Studio Operations

    COMPANY

    Alaska Airlines, Inc.
  • Name

    Gwynne Spann

    Title

    Director, Consumer Content

    COMPANY

    Visit California
  • Name

    Alyse Tognotti

    Title

     

    COMPANY

    Speck Products
  • Name

    ALEXANDRA WALSH

    Title

    Marketing Specialist

    COMPANY

    3 Day Blinds, Inc.
  • Name

    Catherine Wigert

    Title

    Writer

    COMPANY

    SanMar
  • Name

    Danielle Wiley

    Title

    Founder, CEO

    COMPANY

    Sway Group