Content Marketing Committee, West Coast Chapter


Description & Purpose
As a cornerstone in Brand Activation, Content Marketing encompasses the strategic use of content, regardless of source or placement, which helps to advance various initiatives and the brand, as well as drive the engagement of the target audience. Discussions will focus on strategic content marketing best practices that engage, entertain and are relevant to core audiences while delivering on desired key performance indicators.

The Content Marketing Committee is for members who are responsible for their organization's content marketing initiatives. Content marketing is becoming a vitally important component of Brand Activation campaigns that builds a brand’s image AND drives a specific consumer behavior or action. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other's expertise and make their organizations more effective.

Committee Locations
The Content Marketing Committee will return to having 2 chapters – the NYC Chapter, and this West Coast Chapter. Both will be back with a mix of in-person and virtual-only meetings. All meetings are free for ANA CSMs and MSP Gold/Platinum members to attend. Come join us! 

Co-Chairs
TBD

Opportunities for Involvement

If you would like to submit a brand case study for Committee presentation consideration, please contact John Paquin.

The Content Marketing Committee is managed by John Paquin and Tori Carr

Join a Committee
Participation in the Content Marketing Committee is a benefit of ANA membership and Platinum/Gold Marketing Solutions Provider Membership. There are no costs to join or attend meetings. To join the NYC or West Coast Committee, please contact John Paqui

Subscribe Now
Stay informed with ANA Brand Activation SmartBrief. Check out summaries of what matters to you, written by expert editors in the key content pillars of brand activation: influencer, commerce, relationship, content, promotion, and experiential marketing.

Enter the 2023 ANA REGGIE Awards: 2023 will mark the 40th year for the REGGIES as the premiere industry awards program recognizing the very best in brand activation marketing campaigns, and it’s not too early to start thinking about your winning entry, as we’ll begin accepting entries as early as September! Categories range from national and local campaigns with different budget levels to specific discipline options and include Experiential, Promotion, Relationship, Content, Shopper/Retail, Influencer Marketing focused campaigns and many others. Visit www.reggieawards.org for the latest information and updates.

Name Title Company
Geoffrey Colon (Co-chairperson) Head, Brand Studio Microsoft Corporation
Amy Stroud (Co-chairperson) Senior Vice President, Content Marketing Bank of America
Shirin Alipanah Senior Director, Program Management Office, Enterprise Analytics Bumble Bee Foods, Inc.
MéLisa Best Communications and Marketing Manager Icahn School of Medicine at Mount Sinai
Christopher Byrd Director - Customer Solutions KPMG LLP
Dennise Carrera Marketing and Communications Specialist Jones Lang LaSalle (JLL)
Janet Cho Senior. Director, Global Communications and Corporate Marketing Medtronic Inc.
Chris Colombo Senior Director, Global Business Insights Mattel, Inc.
Emma Cook Senior Digital Marketing Manager BraunAbility
Elysia Cook McDermott Manager, Creative Content + Copy Dexcom
Charles Costa Content Designer, Product Marketing EBay, Inc.
Stacie Dauffenbach Digital Brand Director ADT Security Services
Dina DiBrito Sr. Director Global Content Production and Creative Agency Management Visa Inc.
Eve Fenty-Otway Project Manager Fidelity Information Services, LLC (FIS)
Kristen Filiaggi Content Strategist Be The Match-National Marrow Donor Program
Kayla Fiore Brand Strategy Mayo Clinic
Katharina Fischer Sr. Content Insights Manager Tubular Labs
Erin Flood Business Development | Content Partnerships Verizon Consumer Group
Maryna Frolova Global Campaigns Content Dell Inc.
Lauren Gallo Marketing Manager, Campaign & Content Sephora USA, Inc
Amanda Gawin Content Marketing Manager Intel Corporation
Anna George Associate Digital Marketing Manager Bumble Bee Foods, Inc.
Josh Goldowsky Copy Director, Marketing Getty Images
Maura Hallam   MultiCare Health System
DeeJay Harris Content Strategist Kalispel Tribal Economic Authority
Nigel Harris Content Manager 3 Day Blinds, Inc.
Michele Hoo Director Sony Pictures Entertainment - (SS&P)
Amy Hurtado Sr. Director, Marketing Strategy & Digital Communications Joni and Friends
Sam Jhans-Mehra Director, Marketing Content Strategy & Operations Shutterfly
Shannon Johnson   T-Mobile USA, Inc.
Michael Kaufman Senior Vice President, Brand & Media ANA
Carol Kessel Associate Digital Project Specialist BraunAbility
Katia Kravtchenko Group Account Director MGM Resorts International
Stephanie Kuehne VP Fisher Investments, Inc.
Laura Landoll B2B Content Manager Wells Fargo & Co.
Sara Lewis Executive Director, Digital Marketing City of Hope
Beatrice Livioco Director of Marketing Rain the Growth Agency
Juleantonette Lopez Clients & Markets KPMG LLP
Sue Luong Managing Director Charles Schwab & Company, Inc.
Danielle Mason Vice President, Consumer Marketing Teleflora
Susan Maynard Vice President Morgan Stanley
Sable Mi VP, Analytics Epsilon
Brooke Ness Director, Inbound Marketing and Client Loyalty Audacy
Nahida Nisa Writer/Editor Nonprofits Insurance Alliance (NIA)
Dena O'Loughlin Head of Marketing Alchemee (Proactiv)
Jennifer Oium Consumer Relations Rep Organic Valley
Alyssa Ortiz Senior Campaign Planner Genpact LLC
Matt Phipps Director, Marketing Activation Silicon Valley Bank
Olga Pyanova Brand Coordinator Meyer U.S.
Ranjit Raju Vice President Knotch Inc.
Andy Rebhun Chief Marketing Officer El Pollo Loco, Inc.
Dawn Reese SVP, U.S. Managing Director, UM Studios Universal McCann - LA
Lyanca Reyna Client Engagement Manager Advanced Group LLC
Elissa Robins Director of Marketing SADA
Paul Robinson Senior Director, Partnerships Shopkick, A Trax Company
Dan Rubin Strategy & Marketing Dotdash Meredith
Mallory Russell Head of Content Marketing Square, Inc.
Cody Saben Associate Director L-Nutra Inc
Eliza Sadler Director of Strategy Danone North America
Cathy Schreiber Senior Director, Digital Marketing Meyer U.S.
Steven Schwartzman Head, Marketing Strategic Sourcing Hulu LLC (marketing, procurement, legal)
Hani Seleim Senior Marketing Manager GE Healthcare
Nathan Shain Story and Content Manager World Vision U.S.
Ying Shen Social Media Intuit Inc.
Gregory Trani Commercial Lead- Video SuperAwesome
Eric Wahlgren Director, Content Programs Pinterest
Alexandra Walsh Social Media Manager 3 Day Blinds, Inc.
Katie Weddle Langer Content Lead Securian Financial Group, Inc.
Catherine Wigert Writer SanMar
Mary Wood Marketing Content TL Fisher Investments, Inc.
  • Name

    Geoffrey Colon (Co-chairperson)

    Title

    Head, Brand Studio

    COMPANY

    Microsoft Corporation
  • Name

    Amy Stroud (Co-chairperson)

    Title

    Senior Vice President, Content Marketing

    COMPANY

    Bank of America
  • Name

    Shirin Alipanah

    Title

    Senior Director, Program Management Office, Enterprise Analytics

    COMPANY

    Bumble Bee Foods, Inc.
  • Name

    MéLisa Best

    Title

    Communications and Marketing Manager

    COMPANY

    Icahn School of Medicine at Mount Sinai
  • Name

    Christopher Byrd

    Title

    Director - Customer Solutions

    COMPANY

    KPMG LLP
  • Name

    Dennise Carrera

    Title

    Marketing and Communications Specialist

    COMPANY

    Jones Lang LaSalle (JLL)
  • Name

    Janet Cho

    Title

    Senior. Director, Global Communications and Corporate Marketing

    COMPANY

    Medtronic Inc.
  • Name

    Chris Colombo

    Title

    Senior Director, Global Business Insights

    COMPANY

    Mattel, Inc.
  • Name

    Emma Cook

    Title

    Senior Digital Marketing Manager

    COMPANY

    BraunAbility
  • Name

    Elysia Cook McDermott

    Title

    Manager, Creative Content + Copy

    COMPANY

    Dexcom
  • Name

    Charles Costa

    Title

    Content Designer, Product Marketing

    COMPANY

    EBay, Inc.
  • Name

    Stacie Dauffenbach

    Title

    Digital Brand Director

    COMPANY

    ADT Security Services
  • Name

    Dina DiBrito

    Title

    Sr. Director Global Content Production and Creative Agency Management

    COMPANY

    Visa Inc.
  • Name

    Eve Fenty-Otway

    Title

    Project Manager

    COMPANY

    Fidelity Information Services, LLC (FIS)
  • Name

    Kristen Filiaggi

    Title

    Content Strategist

    COMPANY

    Be The Match-National Marrow Donor Program
  • Name

    Kayla Fiore

    Title

    Brand Strategy

    COMPANY

    Mayo Clinic
  • Name

    Katharina Fischer

    Title

    Sr. Content Insights Manager

    COMPANY

    Tubular Labs
  • Name

    Erin Flood

    Title

    Business Development | Content Partnerships

    COMPANY

    Verizon Consumer Group
  • Name

    Maryna Frolova

    Title

    Global Campaigns Content

    COMPANY

    Dell Inc.
  • Name

    Lauren Gallo

    Title

    Marketing Manager, Campaign & Content

    COMPANY

    Sephora USA, Inc
  • Name

    Amanda Gawin

    Title

    Content Marketing Manager

    COMPANY

    Intel Corporation
  • Name

    Anna George

    Title

    Associate Digital Marketing Manager

    COMPANY

    Bumble Bee Foods, Inc.
  • Name

    Josh Goldowsky

    Title

    Copy Director, Marketing

    COMPANY

    Getty Images
  • Name

    Maura Hallam

    Title

     

    COMPANY

    MultiCare Health System
  • Name

    DeeJay Harris

    Title

    Content Strategist

    COMPANY

    Kalispel Tribal Economic Authority
  • Name

    Nigel Harris

    Title

    Content Manager

    COMPANY

    3 Day Blinds, Inc.
  • Name

    Michele Hoo

    Title

    Director

    COMPANY

    Sony Pictures Entertainment - (SS&P)
  • Name

    Amy Hurtado

    Title

    Sr. Director, Marketing Strategy & Digital Communications

    COMPANY

    Joni and Friends
  • Name

    Sam Jhans-Mehra

    Title

    Director, Marketing Content Strategy & Operations

    COMPANY

    Shutterfly
  • Name

    Shannon Johnson

    Title

     

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Michael Kaufman

    Title

    Senior Vice President, Brand & Media

    COMPANY

    ANA
  • Name

    Carol Kessel

    Title

    Associate Digital Project Specialist

    COMPANY

    BraunAbility
  • Name

    Katia Kravtchenko

    Title

    Group Account Director

    COMPANY

    MGM Resorts International
  • Name

    Stephanie Kuehne

    Title

    VP

    COMPANY

    Fisher Investments, Inc.
  • Name

    Laura Landoll

    Title

    B2B Content Manager

    COMPANY

    Wells Fargo & Co.
  • Name

    Sara Lewis

    Title

    Executive Director, Digital Marketing

    COMPANY

    City of Hope
  • Name

    Beatrice Livioco

    Title

    Director of Marketing

    COMPANY

    Rain the Growth Agency
  • Name

    Juleantonette Lopez

    Title

    Clients & Markets

    COMPANY

    KPMG LLP
  • Name

    Sue Luong

    Title

    Managing Director

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Danielle Mason

    Title

    Vice President, Consumer Marketing

    COMPANY

    Teleflora
  • Name

    Susan Maynard

    Title

    Vice President

    COMPANY

    Morgan Stanley
  • Name

    Sable Mi

    Title

    VP, Analytics

    COMPANY

    Epsilon
  • Name

    Brooke Ness

    Title

    Director, Inbound Marketing and Client Loyalty

    COMPANY

    Audacy
  • Name

    Nahida Nisa

    Title

    Writer/Editor

    COMPANY

    Nonprofits Insurance Alliance (NIA)
  • Name

    Dena O'Loughlin

    Title

    Head of Marketing

    COMPANY

    Alchemee (Proactiv)
  • Name

    Jennifer Oium

    Title

    Consumer Relations Rep

    COMPANY

    Organic Valley
  • Name

    Alyssa Ortiz

    Title

    Senior Campaign Planner

    COMPANY

    Genpact LLC
  • Name

    Matt Phipps

    Title

    Director, Marketing Activation

    COMPANY

    Silicon Valley Bank
  • Name

    Olga Pyanova

    Title

    Brand Coordinator

    COMPANY

    Meyer U.S.
  • Name

    Ranjit Raju

    Title

    Vice President

    COMPANY

    Knotch Inc.
  • Name

    Andy Rebhun

    Title

    Chief Marketing Officer

    COMPANY

    El Pollo Loco, Inc.
  • Name

    Dawn Reese

    Title

    SVP, U.S. Managing Director, UM Studios

    COMPANY

    Universal McCann - LA
  • Name

    Lyanca Reyna

    Title

    Client Engagement Manager

    COMPANY

    Advanced Group LLC
  • Name

    Elissa Robins

    Title

    Director of Marketing

    COMPANY

    SADA
  • Name

    Paul Robinson

    Title

    Senior Director, Partnerships

    COMPANY

    Shopkick, A Trax Company
  • Name

    Dan Rubin

    Title

    Strategy & Marketing

    COMPANY

    Dotdash Meredith
  • Name

    Mallory Russell

    Title

    Head of Content Marketing

    COMPANY

    Square, Inc.
  • Name

    Cody Saben

    Title

    Associate Director

    COMPANY

    L-Nutra Inc
  • Name

    Eliza Sadler

    Title

    Director of Strategy

    COMPANY

    Danone North America
  • Name

    Cathy Schreiber

    Title

    Senior Director, Digital Marketing

    COMPANY

    Meyer U.S.
  • Name

    Steven Schwartzman

    Title

    Head, Marketing Strategic Sourcing

    COMPANY

    Hulu LLC (marketing, procurement, legal)
  • Name

    Hani Seleim

    Title

    Senior Marketing Manager

    COMPANY

    GE Healthcare
  • Name

    Nathan Shain

    Title

    Story and Content Manager

    COMPANY

    World Vision U.S.
  • Name

    Ying Shen

    Title

    Social Media

    COMPANY

    Intuit Inc.
  • Name

    Gregory Trani

    Title

    Commercial Lead- Video

    COMPANY

    SuperAwesome
  • Name

    Eric Wahlgren

    Title

    Director, Content Programs

    COMPANY

    Pinterest
  • Name

    Alexandra Walsh

    Title

    Social Media Manager

    COMPANY

    3 Day Blinds, Inc.
  • Name

    Katie Weddle Langer

    Title

    Content Lead

    COMPANY

    Securian Financial Group, Inc.
  • Name

    Catherine Wigert

    Title

    Writer

    COMPANY

    SanMar
  • Name

    Mary Wood

    Title

    Marketing Content TL

    COMPANY

    Fisher Investments, Inc.