Content Marketing Committee, West Coast Chapter
Description & Purpose
As a cornerstone in Brand Activation, Content Marketing encompasses the strategic use of content, regardless of source or placement, which helps to advance the strategic initiatives and the brand or product and helps to drive the engagement of the target audience. Discussions will focus on strategic content marketing best practices that engage, entertain and are relevant to core audiences while delivering on desired key performance indicators.
The Content Marketing Committee is for members who are responsible for their organization's content marketing initiatives. Content marketing is becoming a vitally important component of Brand Activation campaigns that builds a brand’s image AND drives a specific consumer behavior or action. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other's expertise and make their organizations more effective.
All meetings are free for ANA client-side and MSP Gold/ Platinum members to attend in-person or via webinar. To join the West Coast or NYC Committee please contact Paul P. Robinson.
Co-Chair
Geoff Colon, Head of Brand Studio, Microsoft
Brian C. Price, Executive Director, Entertainment + Sports Brand Solutions, Disney
Amy Stroud, SVP, Content Marketing, Bank of America
Opportunities For Involvement
If you would like to submit a brand case study for Committee presentation consideration, please contact Paul Robinson.
The Content Marketing Committee is managed by Paul Robinson.
Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Marketing Solutions Provider Membership. There are no costs to join or attend meetings.
Stay informed with ANA Brand Activation SmartBrief. Check out summaries of what matters to you, written by expert editors in the key content pillars of brand activation: influencer, commerce, relationship, content, promotion, and experiential marketing. Sign up now!
| name | title | company |
|---|---|---|
| Geoffrey Colon (Co-chairperson) | Head, Brand Studio | Microsoft Corporation |
| Brian Price (Co-chairperson) | Executive Director | The Walt Disney Company Worldwide Services |
| Amy Stroud (Co-chairperson) | Senior Vice President, Content Marketing | Bank of America |
| Shirin Alipanah | Senior Director, Program Management Office, Enterprise Analytics | Bumble Bee Foods, Inc. |
| MéLisa Best | Marketing Coordinator | Icahn School of Medicine at Mount Sinai |
| Kyle Blake | Video Producer | MSG Company |
| Stephanie Borges | Global Vice President, head, Strategic Marketing and Partnerships | Six Flags Entertainment |
| Dennise Carrera | Marketing and Communications Specialist | Jones Lang LaSalle (JLL) |
| Janet Cho | Senior. Director, Global Communications and Corporate Marketing | Medtronic Inc. |
| Elysia Cook McDermott | Copy Writing Manager | Dexcom |
| Dina DiBrito | Sr. Director Global Content Production | Visa Inc. |
| Kristen Filiaggi | Content Strategist | Be The Match-National Marrow Donor Program |
| Erin Flood | Business Development | Content Partnerships | Verizon Consumer Group |
| Lissa Forsterer | Director of Business Development | Owen Jones |
| Meghan Freeman | Marketing Manager | Indiana University Health |
| Maryna Frolova | ISG Marketing Communications | Dell Inc. |
| Lauren Gallo | Marketing Manager, Campaign & Content | Sephora USA, Inc |
| Dayna Garwacki | Brand Marketing Manager | Behr Paint |
| Amanda Gawin | Content Marketing Manager | Intel Corporation |
| Josh Goldowsky | Copy Director, Marketing | Getty Images |
| Lizette Gonzalez | Manager, Social, Digital Media | Northgate Gonzalez Markets |
| Maura Hallam | MultiCare Health System | |
| Nigel Harris | Content Manager | 3 Day Blinds, Inc. |
| Michele Hoo | Senior Manager | Sony Pictures Entertainment - (SS&P) |
| Sam Jhans-Mehra | Director, Marketing Content Strategy & Operations | Shutterfly |
| Michael Kaufman | Senior Vice President, Brand Activation Division | ANA |
| Katia Kravtchenko | Group Account Director | MGM Resorts International |
| Stephanie Kuehne | VP | Fisher Investments, Inc. |
| Laura Landoll | B2B Content Manager | Wells Fargo & Co. |
| Darrick Law | Digital Media Specialist | Insignia Systems, Inc. |
| Juleantonette Lopez | Clients & Markets | KPMG LLP |
| Sue Luong | Managing Director | Charles Schwab & Company, Inc. |
| Brooke Ness | Director, Inbound Marketing and Client Loyalty | Entercom |
| Thomas Neuner | Field Marketing Advisor | Exxon Mobil Corporation |
| Dena O'Loughlin | Vice President of Marketing and Product Development | JAFRA Cosmetics International, Inc |
| Jennifer Oium | Consumer Relations Rep | Organic Valley |
| Matt Phipps | Director, Marketing Activation | Silicon Valley Bank |
| Ranjit Raju | Vice President | Knotch Inc. |
| Dawn Reese | SVP, U.S. Managing Director, UM Studios | Universal McCann - LA |
| Paul Robinson | Director, Brand Activation | ANA |
| Yasmin Roodbari | Director, Medicare Marketing, Consumer Experience & Loyalty | Centene Corporation |
| Kristen Russell | Director of Content Strategy | Smartsheet |
| Mallory Russell | Head of Content Marketing | Square, Inc. |
| Eliza Sadler | Director of Strategy | Danone North America |
| Emily Saunderson | Marketing Director | Sway Group |
| Steven Schwartzman | Head, Marketing Strategic Sourcing | Hulu LLC (marketing, procurement, legal) |
| Nathan Shain | Story and Content Manager | World Vision U.S. |
| Ying Shen | Social Media | Intuit Inc. |
| Vickie Sherman | Senior Vice President | Director of Integrated Marketing Marketing & Communications | Mechanics Bank |
| Jen Sinconis | Manager, Creative Studio Operations | Alaska Airlines, Inc. |
| Gwynne Spann | Director, Consumer Content | Visit California |
| Alyse Tognotti | Speck Products | |
| ALEXANDRA WALSH | Marketing Specialist | 3 Day Blinds, Inc. |
| Catherine Wigert | Writer | SanMar |
| Danielle Wiley | Founder, CEO | Sway Group |
-
Name
Geoffrey Colon (Co-chairperson)Title
Head, Brand StudioCOMPANY
Microsoft Corporation -
Name
Brian Price (Co-chairperson)Title
Executive DirectorCOMPANY
The Walt Disney Company Worldwide Services -
Name
Amy Stroud (Co-chairperson)Title
Senior Vice President, Content MarketingCOMPANY
Bank of America -
Name
Shirin AlipanahTitle
Senior Director, Program Management Office, Enterprise AnalyticsCOMPANY
Bumble Bee Foods, Inc. -
Name
MéLisa BestTitle
Marketing CoordinatorCOMPANY
Icahn School of Medicine at Mount Sinai -
Name
Kyle BlakeTitle
Video ProducerCOMPANY
MSG Company -
Name
Stephanie BorgesTitle
Global Vice President, head, Strategic Marketing and PartnershipsCOMPANY
Six Flags Entertainment -
Name
Dennise CarreraTitle
Marketing and Communications SpecialistCOMPANY
Jones Lang LaSalle (JLL) -
Name
Janet ChoTitle
Senior. Director, Global Communications and Corporate MarketingCOMPANY
Medtronic Inc. -
Name
Elysia Cook McDermottTitle
Copy Writing ManagerCOMPANY
Dexcom -
Name
Dina DiBritoTitle
Sr. Director Global Content ProductionCOMPANY
Visa Inc. -
Name
Kristen FiliaggiTitle
Content StrategistCOMPANY
Be The Match-National Marrow Donor Program -
Name
Erin FloodTitle
Business Development | Content PartnershipsCOMPANY
Verizon Consumer Group -
Name
Lissa ForstererTitle
Director of Business DevelopmentCOMPANY
Owen Jones -
Name
Meghan FreemanTitle
Marketing ManagerCOMPANY
Indiana University Health -
Name
Maryna FrolovaTitle
ISG Marketing CommunicationsCOMPANY
Dell Inc. -
Name
Lauren GalloTitle
Marketing Manager, Campaign & ContentCOMPANY
Sephora USA, Inc -
Name
Dayna GarwackiTitle
Brand Marketing ManagerCOMPANY
Behr Paint -
Name
Amanda GawinTitle
Content Marketing ManagerCOMPANY
Intel Corporation -
Name
Josh GoldowskyTitle
Copy Director, MarketingCOMPANY
Getty Images -
Name
Lizette GonzalezTitle
Manager, Social, Digital MediaCOMPANY
Northgate Gonzalez Markets -
Name
Maura HallamTitle
COMPANY
MultiCare Health System -
Name
Nigel HarrisTitle
Content ManagerCOMPANY
3 Day Blinds, Inc. -
Name
Michele HooTitle
Senior ManagerCOMPANY
Sony Pictures Entertainment - (SS&P) -
Name
Sam Jhans-MehraTitle
Director, Marketing Content Strategy & OperationsCOMPANY
Shutterfly -
Name
Michael KaufmanTitle
Senior Vice President, Brand Activation DivisionCOMPANY
ANA -
Name
Katia KravtchenkoTitle
Group Account DirectorCOMPANY
MGM Resorts International -
Name
Stephanie KuehneTitle
VPCOMPANY
Fisher Investments, Inc. -
Name
Laura LandollTitle
B2B Content ManagerCOMPANY
Wells Fargo & Co. -
Name
Darrick LawTitle
Digital Media SpecialistCOMPANY
Insignia Systems, Inc. -
Name
Juleantonette LopezTitle
Clients & MarketsCOMPANY
KPMG LLP -
Name
Sue LuongTitle
Managing DirectorCOMPANY
Charles Schwab & Company, Inc. -
Name
Brooke NessTitle
Director, Inbound Marketing and Client LoyaltyCOMPANY
Entercom -
Name
Thomas NeunerTitle
Field Marketing AdvisorCOMPANY
Exxon Mobil Corporation -
Name
Dena O'LoughlinTitle
Vice President of Marketing and Product DevelopmentCOMPANY
JAFRA Cosmetics International, Inc -
Name
Jennifer OiumTitle
Consumer Relations RepCOMPANY
Organic Valley -
Name
Matt PhippsTitle
Director, Marketing ActivationCOMPANY
Silicon Valley Bank -
Name
Ranjit RajuTitle
Vice PresidentCOMPANY
Knotch Inc. -
Name
Dawn ReeseTitle
SVP, U.S. Managing Director, UM StudiosCOMPANY
Universal McCann - LA -
Name
Paul RobinsonTitle
Director, Brand ActivationCOMPANY
ANA -
Name
Yasmin RoodbariTitle
Director, Medicare Marketing, Consumer Experience & LoyaltyCOMPANY
Centene Corporation -
Name
Kristen RussellTitle
Director of Content StrategyCOMPANY
Smartsheet -
Name
Mallory RussellTitle
Head of Content MarketingCOMPANY
Square, Inc. -
Name
Eliza SadlerTitle
Director of StrategyCOMPANY
Danone North America -
Name
Emily SaundersonTitle
Marketing DirectorCOMPANY
Sway Group -
Name
Steven SchwartzmanTitle
Head, Marketing Strategic SourcingCOMPANY
Hulu LLC (marketing, procurement, legal) -
Name
Nathan ShainTitle
Story and Content ManagerCOMPANY
World Vision U.S. -
Name
Ying ShenTitle
Social MediaCOMPANY
Intuit Inc. -
Name
Vickie ShermanTitle
Senior Vice President | Director of Integrated Marketing Marketing & CommunicationsCOMPANY
Mechanics Bank -
Name
Jen SinconisTitle
Manager, Creative Studio OperationsCOMPANY
Alaska Airlines, Inc. -
Name
Gwynne SpannTitle
Director, Consumer ContentCOMPANY
Visit California -
Name
Alyse TognottiTitle
COMPANY
Speck Products -
Name
ALEXANDRA WALSHTitle
Marketing SpecialistCOMPANY
3 Day Blinds, Inc. -
Name
Catherine WigertTitle
WriterCOMPANY
SanMar -
Name
Danielle WileyTitle
Founder, CEOCOMPANY
Sway Group