Content Marketing Committee, West Coast Chapter


Description & Purpose
As a cornerstone in Brand Activation, Content Marketing encompasses the strategic use of content, regardless of source or placement, which helps to advance the strategic initiatives and the brand or product and helps to drive the engagement of the target audience. Discussions will focus on strategic content marketing best practices that engage, entertain and are relevant to core audiences while delivering on desired key performance indicators.

The Content Marketing Committee is for members who are responsible for their organization's content marketing initiatives. Content marketing is becoming a vitally important component of Brand Activation campaigns that builds a brand’s image AND drives a specific consumer behavior or action. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other's expertise and make their organizations more effective.

All meetings are free for ANA client-side and MSP Gold members to attend in-person or via webinar. To join the West Coast or NYC Committee please contact Annie DeKraker

Co-Chair
Geoff Colon, Head of Brand Studio, Microsoft
Stephanie Losee, Head of Content, Visa
Brian C. Price, Executive Director, Entertainment + Sports Brand Solutions, Disney
Amy Stroud, SVP, Content Marketing, Bank of America

Opportunities For Involvement
If you would like to submit a brand case study for Committee presentation consideration, please contact Paul Robinson

ANA staff managing the Content Marketing Committee are Paul Robinson and Annie DeKraker.


 

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Marketing Solutions Provider Membership. There are no costs to join or attend meetings.

Stay informed with ANA Brand Activation SmartBrief.  Check out summaries of what matters to you, written by expert editors in the key content pillars of brand activation: influencer, commerce, relationship, content, promotion, and experiential marketing. Sign up now!


name title company
Geoffrey Colon (Co-chairperson) Group Marketing Manager - Social Media - Bing Ads Microsoft Corporation
Stephanie Losee (Co-chairperson) Head of Content Visa Inc.
Brian Price (Co-chairperson) Executive Director The Walt Disney Company Worldwide Services
Amy Stroud (Co-chairperson) Senior Vice President, Content Marketing Bank of America
Sue Luong Managing Director Charles Schwab & Company, Inc.
Ranjit Raju Vice President Knotch Inc.
  • Name

    Geoffrey Colon (Co-chairperson)

    Title

    Group Marketing Manager - Social Media - Bing Ads

    COMPANY

    Microsoft Corporation
  • Name

    Stephanie Losee (Co-chairperson)

    Title

    Head of Content

    COMPANY

    Visa Inc.
  • Name

    Brian Price (Co-chairperson)

    Title

    Executive Director

    COMPANY

    The Walt Disney Company Worldwide Services
  • Name

    Amy Stroud (Co-chairperson)

    Title

    Senior Vice President, Content Marketing

    COMPANY

    Bank of America
  • Name

    Sue Luong

    Title

    Managing Director

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Ranjit Raju

    Title

    Vice President

    COMPANY

    Knotch Inc.