Content Marketing Committee, West Coast Chapter


Description & Purpose
As a cornerstone in Brand Activation, Content Marketing encompasses the strategic use of content, regardless of source or placement, which helps to advance the strategic initiatives and the brand or product and helps to drive the engagement of the target audience. Discussions will focus on strategic content marketing best practices that engage, entertain and are relevant to core audiences while delivering on desired key performance indicators.

The Content Marketing Committee is for members who are responsible for their organization's content marketing initiatives. Content marketing is becoming a vitally important component of Brand Activation campaigns that builds a brand’s image AND drives a specific consumer behavior or action. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other's expertise and make their organizations more effective.

All meetings are free for ANA client-side and MSP Gold members to attend in-person or via webinar. To join the West Coast or NYC Committee please contact Annie DeKraker

Co-Chair
Geoff Colon, Head of Brand Studio, Microsoft
Stephanie Losee, Head of Content, Visa
Brian C. Price, Executive Director, Entertainment + Sports Brand Solutions, Disney
Amy Stroud, SVP, Content Marketing, Bank of America

Opportunities For Involvement
If you would like to submit a brand case study for Committee presentation consideration, please contact Paul Robinson

ANA staff managing the Content Marketing Committee are Paul Robinson and Annie DeKraker.


 

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Marketing Solutions Provider Membership. There are no costs to join or attend meetings.

Stay informed with ANA Brand Activation SmartBrief.  Check out summaries of what matters to you, written by expert editors in the key content pillars of brand activation: influencer, commerce, relationship, content, promotion, and experiential marketing. Sign up now!


name title company
Geoffrey Colon (Co-chairperson) Group Marketing Manager - Social Media - Bing Ads Microsoft Corporation
Stephanie Losee (Co-chairperson) Head of Content Visa Inc.
Brian Price (Co-chairperson) Executive Director The Walt Disney Company Worldwide Services
Amy Stroud (Co-chairperson) Senior Vice President, Content Marketing Bank of America
Shirin Alipanah Sr. Director Program Management Office / Enterprise Analytics Bumble Bee Foods, Inc.
Stephanie Borges Global Vice President, Strategic Marketing and Partnerships Six Flags Entertainment
Elysia Cook McDermott Copy Writing Manager Dexcom
Peter Czmielewski Director, Growth Marketing Ogilvy
Kristen Filiaggi Content Strategist Be The Match-National Marrow Donor Program
Maryna Frolova ISG Marketing Communications Dell Inc.
Dayna Garwacki Brand Marketing Manager Behr Paint
Amanda Gawin Content Marketing Manager Intel Corporation
Lizette Gonzalez Manager, Social & Digital Media Northgate Gonzalez Markets
Michael Kaufman Senior Vice President, Brand Activation Division ANA
Andrea Kinloch Senior Vice President, Business Development Fine Brothers Entertainment (FBE)
Katia Kravtchenko Group Account Director MGM Resorts International
Stephanie Kuehne VP Fisher Investments, Inc.
Laura Landoll B2B Content Manager Wells Fargo & Co.
Sue Luong Managing Director Charles Schwab & Company, Inc.
Brendan O'Brien RVP Business Development Fine Brothers Entertainment (FBE)
Matt Phipps Director, Marketing Activation Silicon Valley Bank
Ranjit Raju Vice President Knotch Inc.
Paul Robinson Director, Brand Activation ANA
Eliza Sadler Director of Strategy Danone North America
Ying Shen Social Media Intuit Inc.
Vickie Sherman Director, Integrated Marketing Rabobank N.A.
Alyse Tognotti   Speck Products
  • Name

    Geoffrey Colon (Co-chairperson)

    Title

    Group Marketing Manager - Social Media - Bing Ads

    COMPANY

    Microsoft Corporation
  • Name

    Stephanie Losee (Co-chairperson)

    Title

    Head of Content

    COMPANY

    Visa Inc.
  • Name

    Brian Price (Co-chairperson)

    Title

    Executive Director

    COMPANY

    The Walt Disney Company Worldwide Services
  • Name

    Amy Stroud (Co-chairperson)

    Title

    Senior Vice President, Content Marketing

    COMPANY

    Bank of America
  • Name

    Shirin Alipanah

    Title

    Sr. Director Program Management Office / Enterprise Analytics

    COMPANY

    Bumble Bee Foods, Inc.
  • Name

    Stephanie Borges

    Title

    Global Vice President, Strategic Marketing and Partnerships

    COMPANY

    Six Flags Entertainment
  • Name

    Elysia Cook McDermott

    Title

    Copy Writing Manager

    COMPANY

    Dexcom
  • Name

    Peter Czmielewski

    Title

    Director, Growth Marketing

    COMPANY

    Ogilvy
  • Name

    Kristen Filiaggi

    Title

    Content Strategist

    COMPANY

    Be The Match-National Marrow Donor Program
  • Name

    Maryna Frolova

    Title

    ISG Marketing Communications

    COMPANY

    Dell Inc.
  • Name

    Dayna Garwacki

    Title

    Brand Marketing Manager

    COMPANY

    Behr Paint
  • Name

    Amanda Gawin

    Title

    Content Marketing Manager

    COMPANY

    Intel Corporation
  • Name

    Lizette Gonzalez

    Title

    Manager, Social & Digital Media

    COMPANY

    Northgate Gonzalez Markets
  • Name

    Michael Kaufman

    Title

    Senior Vice President, Brand Activation Division

    COMPANY

    ANA
  • Name

    Andrea Kinloch

    Title

    Senior Vice President, Business Development

    COMPANY

    Fine Brothers Entertainment (FBE)
  • Name

    Katia Kravtchenko

    Title

    Group Account Director

    COMPANY

    MGM Resorts International
  • Name

    Stephanie Kuehne

    Title

    VP

    COMPANY

    Fisher Investments, Inc.
  • Name

    Laura Landoll

    Title

    B2B Content Manager

    COMPANY

    Wells Fargo & Co.
  • Name

    Sue Luong

    Title

    Managing Director

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Brendan O'Brien

    Title

    RVP Business Development

    COMPANY

    Fine Brothers Entertainment (FBE)
  • Name

    Matt Phipps

    Title

    Director, Marketing Activation

    COMPANY

    Silicon Valley Bank
  • Name

    Ranjit Raju

    Title

    Vice President

    COMPANY

    Knotch Inc.
  • Name

    Paul Robinson

    Title

    Director, Brand Activation

    COMPANY

    ANA
  • Name

    Eliza Sadler

    Title

    Director of Strategy

    COMPANY

    Danone North America
  • Name

    Ying Shen

    Title

    Social Media

    COMPANY

    Intuit Inc.
  • Name

    Vickie Sherman

    Title

    Director, Integrated Marketing

    COMPANY

    Rabobank N.A.
  • Name

    Alyse Tognotti

    Title

     

    COMPANY

    Speck Products