Content Marketing Committee, West Coast Chapter

Description & Purpose
As a cornerstone in Brand Activation, Content Marketing encompasses the strategic use of content, regardless of source or placement, which helps to advance various initiatives and the brand, as well as drive the engagement of the target audience. Discussions will focus on strategic content marketing best practices that engage, entertain and are relevant to core audiences while delivering on desired key performance indicators.

The Content Marketing Committee is for members who are responsible for their organization's content marketing initiatives. Content marketing is becoming a vitally important component of Brand Activation campaigns that builds a brand’s image AND drives a specific consumer behavior or action. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other's expertise and make their organizations more effective.

Committee Locations
The Content Marketing Committee will return to having 2 chapters – the NYC Chapter, and this West Coast Chapter. Both will be back with a mix of in-person and virtual-only meetings. All meetings are free for ANA CSMs and MSP Gold/Platinum members to attend. Come join us! 

Co-Chairs
TBD

Opportunities for Involvement

If you would like to submit a brand case study for Committee presentation consideration, please contact John Paquin.

The Content Marketing Committee is managed by John Paquin and Tori Carr

Join a Committee
Participation in the Content Marketing Committee is a benefit of ANA membership and Platinum/Gold Marketing Solutions Provider Membership. There are no costs to join or attend meetings. To join the NYC or West Coast Committee, please contact John Paqui

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Enter the 2023 ANA REGGIE Awards: 2023 will mark the 40th year for the REGGIES as the premiere industry awards program recognizing the very best in brand activation marketing campaigns, and it’s not too early to start thinking about your winning entry, as we’ll begin accepting entries as early as September! Categories range from national and local campaigns with different budget levels to specific discipline options and include Experiential, Promotion, Relationship, Content, Shopper/Retail, Influencer Marketing focused campaigns and many others. Visit www.reggieawards.org for the latest information and updates.