Committees | Events & Webinars | Content Marketing | ANA

Content Marketing

This event is over.

Welcome and Introductions (11:00am - 11:10am ET)

I. Your Definitive Creator Holiday Playbook (11:10am - 11:45am)
Yes, it’s still technically 1H and yes, we are talking about holiday 200 days in advance. As we gear up for the most critical time of year, join Influential’s Kristen Dolan (SVP, Growth) and Juan Olea (VP, Commerce) as they unveil the blueprint for success: “Your Definitive Creator Holiday Playbook”. Delve into the strategic integration of creators across the entire marketing funnel to outshine competitors, streamline resources, and prove tangible ROI. By cultivating your playbook now, you’ll be primed to dominate the holiday landscape with inspiration from brand strategies optimized for maximum impact. Join us to unlock the full potential of your ROI by testing and optimizing strategies now to ensure you’re primed for Q4 success.

Kristen Dolan,
SVP, Growth, Influential
Juan Olea,
VP, Commerce, Influential

 II. AI Adoption In Marketing — The Game Changer You Can’t Afford to Ignore (11:45am - 12:20pm ET)
The adoption of AI for marketing is no longer just an option – it’s a necessity. AI experimentation defined 2022 and 2023, and now AI is no longer a mere trend but a fundamental element of modern marketing strategies.
Knotch went out and surveyed over 200 marketing professionals, all involved in the creation or optimization of marketing content, in order to understand how perspectives on AI are shifting, the velocity of AI adoption, and where AI is currently being underutilized for marketing organizations. And the results are powerful.

Join Andrea Salerno, Director of Content and Community at Knotch, for an interactive presentation of the research findings. What you'll learn:
•The critical importance of adopting AI for staying competitive in 2024
•Strategies for optimizing AI integration to drive efficiency and effectiveness simultaneously
•Key insights into the current state of AI adoption, and fallacies in AI perception
•Practical recommendations for overcoming barriers to AI adoption and maximizing its potential
•A glimpse into the future of AI in marketing and how organizations can prepare for what’s to come

Speaker: Andrea Salerno, Director of Content and Community, Knotch

Closing Remarks (12:20pm - 12:30pm)

**Schedule subject to change


Juan Olea, VP, Commerce, Influential
Juan Olea is the Vice President of Commerce at Influential. With 15 years of retail experience, Juan has been spearheading transformative commerce initiatives and championing full-funnel influencer strategies for brands in various industries. Juan has also been instrumental in pioneering live shopping platforms in the U.S., reshaping the social commerce landscape. His innovative approaches continue to drive significant industry trends. Throughout his career, Juan has worked with leading brands such as Coke, Kenmore, Craftsman, L’Oreal, Pantene, and Free People.

Kristen Dolan, SVP, Growth, Influential
Kristen is the Senior Vice President of Growth at Influential, the largest influencer marketing company leading the industry in revenue. As the driving force behind innovation at Influential, Kristen is a catalyst for transformative ideas that redefine the influencer landscape. She collaborates closely with clients to craft groundbreaking solutions that not only resonate but also deliver measurable business outcomes. Prior to Influential, Kristen led programmatic digital & social practices across client portfolios for Publicis and Ogilvy & Mather.

Andrea Salerno, Director of Content and Community, Knotch
Andrea runs content and community at Knotch. She started her career as a journalist, and soon shifted to telling stories for brands. Prior to Knotch, Andrea led content and research at Kustomer, contributing to the $1.2B acquisition of Kustomer by Meta. She previously ran the B2C editorial team at NewsCred, where she crafted content strategies for leading brands like United Airlines, Huggies, IBM and Blue Cross Blue Shield. With more than a decade of experience creating content for high growth SaaS companies, Andrea's passion is to understand the needs of the end consumer, and explore how technology can deliver an exceptional experience.