Ethics Policy

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Navigating Privacy, Transparency, and Consumer Trust: Setting the Standard for Ethical Marketing in the AI Age and Data-Driven World

Reserve Your Spot -- Open to All ANA Members!

Join a collaborative forum dedicated to advancing ethical marketing. The Ethics Policy Committee provides education, shares insights, and fosters peer engagement to help members navigate evolving standards. We review policy developments, enforcement trends, and best practices to strengthen consumer trust, protect privacy, and uphold industry accountability — keeping you ahead of the regulatory curve.

2:00 pm – 2:05 pm ET: Welcome

2:05 pm – 2:20 pm ET: Center for Ethical Marketing Update, Committee Discussion 

We’ll share the latest activity with the ANA Ethics Code of Marketing Best Practices and other Center for Ethical Marketing initiatives

2:20 pm – 3:00 pm ET: Edelman Trust Barometer 2026: What Ethical Marketers Should Know (Download the Presentation)

Join Edelman Trust Institute’s Tess Peterson for an inside look at the 2026 Edelman Trust Barometer and its relevance for marketers operating in a rapidly changing trust landscape. Tess will discuss how dynamics around misinformation, insularity, and emerging technologies influence consumer expectations, and how marketing leaders can advance transparency, responsible AI practices, and purpose to reinforce trust.

  •  Tess Peterson | Senior Vice President of Thought Leadership | Edelman Trust Institute

3:00 pm – 3:30 pm ET: Navigating Ethical AI in 2026: Risks, Governance, and Trust

As AI capabilities expand and intertwine, marketers face new responsibilities and new risks. In this session, Nicole Alexander will discuss key risk areas, emerging governance needs, and practical guidance on what responsible adoption looks like for marketing teams in 2026. A grounded, forward‑looking conversation on building trust in an AI‑driven landscape.

  • Nicole Alexander | Author, Ethical AI in Marketing | Global Marketing Leader | Professor, Marketing & Technology | Board Member