Where B2B Leaders Build Advantage
REGISTRATION
Registration for this event is no longer available.
To reinstate your registration, please email [email protected].
Thank you for registering for the 2026 ANA Masters of B2B Marketing Conference, available remotely through our virtual platform and the ANA Events app.
To change, cancel, or reinstate your registration, please email [email protected].
REGISTRATION
Thank you for registering for the 2026 ANA Masters of B2B Marketing Conference, available remotely through our virtual platform and the ANA Events app.
To change, cancel, or reinstate your registration, please email [email protected].
B2B marketing doesn’t get enough credit. It should.
The Masters of B2B Marketing Conference is the industry’s biggest signal that B2B has grown up — and grown powerful. For the first time, it anchors ANA B2B Masters Week, a full week dedicated to the ideas, tools, and brands that actually drive enterprise growth. Because in a world obsessed with consumer marketing, B2B is quietly responsible for most of the economy that matters.
This conference spotlights the world’s highest‑value B2B brands — not for vanity, but for performance. The focus is simple: bold ideas, creative leverage, and practical systems that turn brand into revenue. If marketing doesn’t move the business, it’s not marketing. It’s decoration.
We start with the ANA B2B Masters Academy*, curated by PwC and Google — because theory without execution is useless. This is hands‑on exposure to Google AI, PwC frameworks, and Demandbase expertise, designed to help marketers build more human, more effective buyer connections at scale. Attendees leave with prioritized AI use cases — and, more importantly, an executive‑ready roadmap to operationalize them across campaigns and go‑to‑market workflows. Less hype. More lift.
The Masters of B2B Marketing Conference marks a defining moment for the discipline. AI acceleration, buying‑group complexity, and unyielding quarterly pressure have changed the game. The brands that win aren’t louder — they’re relentlessly relevant. The “Marketing Masters” showcased here connect creativity, innovation, and customer experience into a growth engine that compounds over time. They don’t talk about awareness; they prove impact.
Through evidence, practical frameworks, and real case studies, this conference makes the case that marketing is not a cost center — it’s a growth multiplier. The B2 Awards Gala recognizes the work that actually delivers, judged by ANA members and industry experts. The final day is all about translation: turning insight into strategy, measurement, and immediate action. Each layer builds on the next, sharpening judgment and confidence when it matters most.
B2B marketing is having a moment.
The only real question is whether you were in the room when it claimed it.
* The Academy is available exclusively to ANA client‑side members who are Brand Manager-level and above and registered for the Masters of B2B Marketing Conference. Academy attendance is limited to 50–100 participants. ANA reserves the right to decline registrations that do not meet eligibility requirements.
REGISTRATION
Registration for this event is no longer available.
To reinstate your registration, please email [email protected].
Who You’ll Hear From
Explore standout voices shaping the future of marketing. These speakers will challenge perspectives, share actionable strategies, and spark bold ideas to help you navigate what’s next.
Your Conference Hosts
Confirmed Speakers
Eddie Alvarran
Manager, Customer Marketing Mail
USPS
Dean Aragon
Chairman of the ANA Board
Nalina Athyantha
Senior Vice President
ServiceNow
Archana Basarur
Senior Vice President, Marketing Analytics
U.S. Bank
David Blackburn
Senior Vice President, B2B Marketing Practice
ANA
Gregory Boosin
Chief Marketing Officer
Equitable
Ned Brown
Chief Creative Officer
Bader Rutter
Mimi Chakravorti
Brand Strategist for Enterprise Tech
Former VP of Marketing at Okta
Jennifer Chase
CMO
SAS Institute
Toni Clayton-Hine
Chief Marketing Officer
EY Americas
Stephanie Crockett
President and Chief Executive Officer
Mower
Sonia David
Vice President, B2B Marketing Practice
ANA
Michael Donnelly
Executive Vice President, Technology Practice
ANA
Michele Eggers
Vice President of Marketing Shared Services
SAS
David Fogarty
EVP, Data Excellence & Privacy
ANA
David Haigh
Founder and Chief Executive Officer
Brand Finance
John Hardy
SVP, Marketing Technology Practice
ANA
Emily Hean
Senior Strategy Director
Pretzl
Eva Heath
Vice President, Commercial Group Growth and Retention Marketing
Kaiser Permanente
Burke Henderson
Vice President, National Sales
Captivate
Eric van den Heuvel
Managing Director, Media
Walk-In Media
Allison Johnson
Former VP Marketing Communications
Apple
Emily Ketchen
SVP and CMO, Intelligent Devices Group and International Markets
Lenovo
Ted Kohnen
Co-Founder and Chief Executive Officer
Park & Battery
Daniel Lee
Vice President, Product Management
Quantcast
Bob Liodice
Chief Executive Officer
ANA
Michelle Lynn
Global Head of Data Science & Insights
Bloomberg Media
Kate MacNevin
Global Chief Executive Officer
Stein
Whitney Magnuson
Vice President, Head of Brand & Media
Zoom
Lisa Maxwell
Vice President, B2B Marketing for Digital Partnerships
Mastercard
Kim McNeil-Downs
Managing Director, US Marketing Excellence Leader
Deloitte
Jeni Neiswonger
Data Excellence & Privacy Practice
ANA
Wilhelm Oehl
Chief Experience Officer
8 Inc.
Kira O’Sullivan
VP of Marketing
ProShares
Shelly Palmer
Chief Executive Officer
The Palmer Group
Richard Parkinson
Chief Brand and Marketing Officer
Prudential Financial
Suraj Rajdev
Head of Data, Analytics & Measurement
Juliet Randall
Chief Marketing Officer
SAP Americas
Anca Rhone
The MX Group
Hayley Romer
Managing Director US Advertising
Bloomberg Media
Michael Ruby
Co-Founder and Chief Creative Officer
Park & Battery
Brad Schlaikowski
Co-Founder & Executive Director
Courage+
Jann Schwarz
Senior Director of Marketplace Innovation
Sabrina Sexton
Chief Marketing Officer
Arthritis Foundation
Daniel Sills
Vice President, Partnerships
NewtonX
Dagmara Szulce
Executive Vice President
ANA
Siddharth Taparia
Chief Marketing Officer
JLL
Robert Tas
Partner
McKinsey & Company
Rachel Thornton
CMO
Adobe
Al Torres
SVP Demandbase Ads
Demandbase
Michael Treff
CEO
Code and Theory
Karina Vivas
Executive Director, Global Brand, Creative, and Editorial Payments
JP Morgan Chase
Melissa Washko
Chief Brand Officer
GE Aerospace
Peter Weinberg
Co-Founder
Evidenza
Jon Werther
Head of US Business
Brandlight
Steve Zucker
Marketing Director
monday.com
THE CONVERSATIONS THAT DEFINED 2025
Revisit the
2025 ANA Masters of B2B Marketing Conference
From the first‑ever AI Ad‑Athon to sessions showcasing how leading B2B brands are redefining the future of marketing through data, creativity, and technology, relive the ideas, insights, and innovations that set the stage for what’s ahead. See what happened
Your Venue
Marriott Magnificent Mile Chicago | 540 North Michigan Avenue, Chicago, IL 60611
Please note the room block closed on May 20.
HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.
The 2026 ANA Masters of B2B Marketing Conference will be hosted by the Marriott Magnificent Mile Chicago. Steps away from iconic attractions, flagship shopping, and the historical landmarks the city is famous for, the Marriott Magnificent Mile Chicago features 1,200 spacious guest rooms and suites offering floor-to-ceiling windows with views of Lake Michigan or the skyline, modern furnishings, and entertainment for all types of travelers.
For those registered to attend the conference, the ANA negotiated a special room rate of $369 per night at the hotel. The cut-off date to obtain this discounted rate was Wednesday, May 20, and now prevailing rates apply.
Alternate accommodations are also available at nearby hotels.
Please note the room block closed on May 20.
HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.
Seamless Virtual Access for Every Attendee
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Seamless Virtual Access for Every Attendee
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Seamless Virtual Access
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Seamless Virtual Access for Every Attendee
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences.
Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences. Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences.
Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences.
Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Registration Options and Pricing
Whether you're attending in person or virtually, we offer flexible registration options designed to meet your needs.
In-person attendees receive:
- Access to in-person and hybrid session content, including keynote and breakout sessions, conference meals, refreshment breaks, receptions, and exhibition hall and other networking opportunities.
- Exclusive, limited-time access to select conference replays, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the Grip platform.
- A discounted room rate at the host venue.
Virtual attendees receive:
- Access to hybrid session content, including select keynote and breakout sessions.
- Exclusive, limited-time access to select conference replays, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the Grip platform.
INDIVIDUAL REGISTRATION OPTIONS
| IN-PERSON REGISTRATION | Client-Side Tier* | Platinum Tier | Gold Tier | Silver Tier | Nonmember |
|---|---|---|---|---|---|
| Full Conference Pass (Includes Awards Gala) SOLD OUT | $0 | $1,299 | $1,499 | $1,599 | $1,999 |
| B2 Awards Gala Only SOLD OUT | $0 | $499 | $499 | $499 | $499 |
| IN-PERSON REGISTRATION |
|---|
| Full Conference Pass (Includes Awards Gala Dinner) |
| Client-Side Tier* |
| $0 |
| Platinum Tier |
| $1,299 |
| Gold Tier |
| $1,499 |
| Silver Tier |
| $1,599 |
| Nonmember |
| $1,999 |
| B2 Awards Gala Dinner Only |
| Client-Side Tier* |
| $0 |
| Platinum Tier |
| $499 |
| Gold Tier |
| $499 |
| Silver Tier |
| $499 |
| Nonmember |
| $499 |
| VIRTUAL REGISTRATION | Client-Side Tier* | Platinum Tier | Gold Tier | Silver Tier | Nonmember |
|---|---|---|---|---|---|
| Full Conference Pass | $0 | $1,099 | $1,299 | $1,399 | $1,799 |
| VIRTUAL REGISTRATION |
|---|
| Full Conference Pass |
| Client-Side Tier* |
| $0 |
| Platinum Tier |
| $1,099 |
| Gold Tier |
| $1,299 |
| Silver Tier |
| $1,399 |
| Nonmember |
| $1,799 |
* Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
The Partners Behind The Experience
This event wouldn’t be possible without the support of our sponsors — brands that believe in the power of connection, innovation, and industry leadership. These partners are here not just to be seen, but to contribute meaningfully to the experience. Learn more about our sponsorship opportunities
Presenting Sponsor
General Sponsors
Cancellation Policy and Notes
To help you plan with confidence, please review our cancellation policy, as well as important notes regarding registration changes, refunds, and virtual participation options for this event.
- A full refund for your registration will be granted if written request for cancellation is received by email 60 or more calendar days before the conference start date. A 50 percent refund will be granted if written request is received 59-45 days from the conference start date. No refund is available if cancellation is received 44 days or less before the conference start date. A $125 transfer fee will be charged for name changes, or to change the credit card on a registration. You may transfer your in-person registration to virtual at no additional cost.
- Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
- Unused registrations/applications have no monetary value and cannot be credited to future years or events.
- ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
- Hotel room cancellations and changes must be made directly with the hotel.
- Miscellaneous:
- The conference agenda is subject to change.
- Pricing is subject to change.
- A portion of your guest room rate will be used to offset conference costs.
- ANA accepts no responsibility for the loss of, or damage to, personal property.
If you have any issues while registering, please contact [email protected].
For all press inquiries and press registration requests, please contact [email protected].