2022 ANA B2B Marketing Conference: A Virtual Experience | Events & Webinars | ANA

About  |  Speakers  |  Agenda

Thank You

Thank you to our speakers and everyone who attended the 2022 ANA B2B Marketing Conference!

Videos and Presentations

All available conference presentations and videos can be viewed and accessed through the Agenda.

Save the Date

Mark your calendars for the 2023 ANA Masters of B2B Marketing Conference, June 7 – 9, 2023 in Naples, Fla. and virtually!

About the Conference

December 7–8, 2022 | Virtual

At the virtual 2022 ANA B2B Marketing Conference, leading CMOs and top marketers shared their latest strategies and discussed the hottest topics in B2B marketing, including sustainability, DEI, and branding.

 

Relive the conversation at #ANAB2B

The 2022 ANA B2B Marketing Conference in Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Dean Aragon, CEO of Shell Brands International and Global VP of Brands, Shell
  • Mike Bourdeau, President and GM, Global General Industrial Coatings, Sherwin-Williams
  • Therese Parkes, Director of Technology B2B, Google
  • Gerald Youngblood, CMO, Lenovo North America

Hosts and Speakers

Dean Aragon

CEO & Vice-Chairman - Shell Brands International AG

Shell

Kristine Baumgardner

Creative Director

Wunderman Thompson

Mike Bourdeau

President & GM, Global General Industrial Coatings

Sherwin-Williams

Jennifer Chase

CMO

SAS Institute

Jeremy Cochran

President, America

Stein IAS

Joe Cohen

Chief Marketing & Communications Officer

AXIS

Sonia David

Vice President, Business Marketing

ANA

Sarah Doughty

VP, Strategy

Merkle

Michele Eggers

Senior Director of Marketing Sciences, Technology & Digital Experience

SAS

Karie Ford

Director - Corporate Communications & Sustainability Marketing

The LYCRA Company

Amy Gath

VP - North America Marketing & Strategy

Formica

Erin Gaughan

SVP Global Client Lead

Merkle

Jean Hegedus

Director Of Sustainability

The LYCRA Company

Carolyn Henry

VP, GM Americas Regional Marketing

Intel

Mounir Ibrahim

VP, Public Affairs & Impact

Truepic

Kari Janavitz

Chief Marketing Officer

e2open

Jill Kramer

Chief Marketing and Communications Officer

Accenture

Jon Lombardo

Global Brand Strategy Lead

LinkedIn

Sarah Meiburg

Senior Director, Industry Outreach

The Paper and Packaging Board

Portia Mount

Vice President Marketing, Commercial HVAC Americas

Trane Technologies

Emily Pachuta

Chief Marketing & Analytics Officer for the Americas

Invesco

Therese Parkes

Director of Technology B2B

Google

Faith Popcorn

Founder and CEO

Faith Popcorn's BrainReserve

Michael Ruby

President and Chief Creative Officer

Park & Battery

Saber Sherrard

Partner

Bain

Bill Tucker

Group Executive Vice President

ANA

Gerald Youngblood

CMO

Lenovo North America

Yusuf Chuku

EVP, Client Strategy & Insights, Advertising and Partnerships

NBC Universal

Bill Zengel

Senior Vice President, Business Marketing Practice

ANA

About  |  Speakers  |  Agenda