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About the Conference

December 7–8, 2022 | Virtual


Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.


Connect with peers from businesses large and small to expand your personal network and sphere of influence.


Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

Register Now   Buy a Corporate Pass

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

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To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

The 2022 ANA Masters of B2B Marketing Conference in Two Minutes

Relive the best moments from the Masters of B2B Marketing Conference in this brief overview.

Highlighted speakers include:

  • Milton Hwang, VP of Marketing Operations, HSA Bank, a division of Webster Bank
  • Archie Lyons, Global Creative Director & Sr. Market Professional, Caterpillar
  • Heather Malenshek, Senior Vice President and Chief Marketing Officer, Land O’Lakes, Inc.

Hosts and Speakers

Confirmed Speakers
Dean Aragon

CEO of Shell Brands International & Global VP of Brands


Kristine Baumgardner

Creative Director

Wunderman Thompson

Mike Bourdeau

President & GM, Global General Industrial Coatings


Jennifer Chase


SAS Institute

Jeremy Cochran

President, America

Stein IAS

Joe Cohen

Chief Marketing & Communications Officer


Sonia David

Vice President, Business Marketing


Sarah Doughty

VP, Strategy


Michele Eggers

Senior Director of Marketing Sciences, Technology & Digital Experience


Karie Ford

Director - Corporate Communications & Sustainability Marketing

The LYCRA Company

Amy Gath

VP - North America Marketing & Strategy


Erin Gaughan

SVP Global Client Lead


Jean Hegedus

Director Of Sustainability

The LYCRA Company

Carolyn Henry

VP, GM Americas Regional Marketing


Mounir Ibrahim

VP, Public Affairs & Impact


Kari Janavitz

Chief Marketing Officer


Jill Kramer

Chief Marketing and Communications Officer


Jon Lombardo

Global Brand Strategy Lead


Sarah Meiburg

Senior Director, Industry Outreach

The Paper and Packaging Board

Portia Mount

Vice President Marketing, Commercial HVAC Americas

Trane Technologies

Emily Pachuta

Chief Marketing & Analytics Officer for the Americas


Therese Parkes

Director of Technology B2B


Faith Popcorn

Founder and CEO

Faith Popcorn's BrainReserve

Michael Ruby

President and Chief Creative Officer

Park & Battery

Saber Sherrard



Bill Tucker

Group Executive Vice President


Gerald Youngblood


Lenovo North America

Yusuf Chuku

EVP, Client Strategy & Insights, Advertising and Partnerships

NBC Universal

Bill Zengel

Senior Vice President, Business Marketing Practice


Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:


Google Play (for Android devices)  |  App Store (for iOS devices)


About  |  Speakers  |  Agenda  |  Virtual Platform  |  Pricing  |  Register