Media Transparency: Prescriptions, Principles, and Processes for Marketers - ANA Contract Template



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ANA Contract Template

As a companion to the Media Transparency: Prescriptions, Principles, and Processes for Advertisers report, the ANA, in conjunction with its General Counsel, Reed Smith LLP, has developed a media agency Master Media Planning & Buying Services Agreement (Version 2.0) which can be used by advertisers in developing their own agency agreement.

The ANA would like to thank ISBA (the Incorporated Society of British Advertisers) and its legal counsel Fieldfisher, for their consent to use the ISBA Framework Agreement For Media Buying and Planning Services as a guide for some of the provisions in the ANA template.


ANA Non-Disclosure Agreement Template 

This ANA Non-Disclosure Agreement (NDA) Template is for use between an auditor and a media buying agency. It can be used as an exhibit to the master services Agreement between an advertiser and its agency. This NDA Template should therefore be considered in conjunction with the ANA Contract Template.