Media Transparency: Prescriptions, Principles, and Processes for Marketers - External Resources


Overview | Press Release | Download the full ANA and Ebiquity/Firm Decisions Report
Download the Contract Template | Download the full K2 Intelligence Report
 External Resources  |  2021 Reflections

Resources for Media Agency Contract Compliance, Media Auditing, and Related Services

Please note that the above is simply a list of available resources for media audits and media agency contract compliance. ANA is not in the position to provide specific recommendations. For companies not listed here, but wish to, please contact Barbie Romero (bromero@ana.net)

Download the available resources list


Ad | Optics

Relevant services:

  • Media, advertising, and marketing financial and operational contract compliance audits (includes ALL marketing supplier/agency types)Guide internal audit, procurement, finance, and marketing operations on performing agency audits
  • Internal marketing, advertising, and media process and internal controls assessments
  • Transparency assessments, including digital media, programmatic, etc.
  • Operational process improvement services and leading practices
  • Contract assessments and assistance with leading practices within agency contracts

Ken Fakler
Partner

Advertising Audit & Risk Management (AARM)

Relevant services:

  • Advertising and media agency financial contract compliance audits (all agency types)
  • Test historical agency billings, costs, related party use, staff mix, and accounting systems
  • Agency timekeeping testing and labor/fee reconciliations
  • Holistic advertising and media expense risk mitigation advisory services

Jim Bean
Principal and Co-Founder


ami+partners (Advantage Media, Inc.)

Relevant services:

  • Media performance auditing
  • Media financial auditing
  • Transparent media benchmark pricing
  • Contract compliance review
  • Media agency review

Matthew Reiss
President

Cortex Media

Relevant services:

  • Agency contract commercial terms review and compensation and fee analysis
  • Financial audits, contract compliance, and transparency reviews
  • Media cost and quality benchmarking and savings tracking

Roland Janisse
Managing Partner


Deloitte Marketing and Advertising Risk Services

Relevant Services:

  • Agency contracting, management, and performance
  • Agency financial transparency and compliance reviews
  • Traditional and digital media performance audits
  • Media measurement, analytics, and insights
  • Data governance, data use, and privacy impact reviews

David Cutbill
Advisory Principal and Lead Principal, Marketing Advertising Risk Services

DG2 Worldwide Group
(DG2)

Relevant services:

  • Advertising and marketing compliance audits and technology solutions (all types)
  • Marketing contract review, process evaluation, data governance, risk management, and transparency assessment
  • Media/digital benchmarking, verification, and performance and advisory support
  • Agency organizational structure, labor efficiency, resource assessment, and KPI recommendations (Should-Cost Analysis)
  • Monthly agency invoice validation and documentation and MSA compliance review
  • Continuous Monitoring as a Service (CMaaS)
  • Agency orientation transition support
  • Global marketing spend data scrubbing and cleansing analysis

Michael Lay
Founder and CEO


Ebiquity and FirmDecisions

Ebiquity relevant services:

  • Validation of agency performance and savings commitments
  • Media benchmarks and auditing
  • Digital operations reviews
  • Agency pitch management
  • Agency relationship management
  • Agency staffing and remuneration
  • Media organization / process review
  • Advertising technology strategy and data governance

Paul Williamson
Paul Williamson, Managing Director, North America, Ebiquity

FirmDecisions relevant services:

  • Contract compliance audits across all marketing supplier types:
    • Media
    • Digital supply chain
    • Influencers / key opinion leaders
    • E-commerce
    • Creative / BT
    • Field force / merchandisers
    • PR
    • Sponsorship / activation
    • Point of sale
  • Exit audits to provide a financial reconciliation once the agency contract is terminated
  • Transparency audits for in-house media buying and technical costs
  • Invoice reconciliation audits

Christine A. Moore
Managing Director, North America, FirmDecisions

Note: FirmDecisions is a subsidiary of Ebiquity

 

 

ECI Media Management

Relevant services:

  • Pitch management
  • Media benchmarking and auditing
  • Financial auditing, remuneration, and contract compliance
  • Media strategy consulting
  • Media training and workshops

Colin Linggo
SVP, Head of Media Investments and Operations, North America

 

 


Grant Thornton

Relevant services:

  • Contract review
  • Media agency contract compliance audits
  • Forensic, investigative, and dispute services
  • Data governance, data use, and privacy reviews
  • Traditional and digital media performance audits
  • Financial media audits

Lawrence Griff
Partner in Charge

ID Comms

Relevant services:

  • Media investment auditing
  • Agency performance management
  • Investment tracking and KPI benchmarking
  • Media optimization management
  • Media quality management
  • Supply chain management
  • Programmatic control assessment
  • Media operations assessment and optimization
  • Pitch management support

P.J. Leary
Global CEO, Optimization

 

 


isd, Inc.

Relevant services:

  • Media audits, analysis, and optimization
  • Media cost and quality benchmarking
  • Media value and savings measurement
  • Continuous measurement, assessment, and improvement of media performance

George Searle
CEO

KPMG

Relevant services:

  • Internal media management process assessments
  • Agency contract reviews
  • Financial, operational, and remuneration contract compliance audits (all agency types)
  • Ad-exchange buyer compliance audits
  • Forensic, investigative, and dispute services
  • Marketing procurement services
  • Agency management and marketing transformation

Ryan Bricker
Director, Contract Compliance Services


MediaLink

Relevant services:

  • Agency contract review, compensation benchmarking, and transparency best practices
  • Client media management operations, benchmarking, and best practices
  • Marketing organizational structures and processes
  • Agency performance evaluation, relationship optimization, and agency reviews

Michael Kassan
Chairman and CEO

Media Management Inc. (MMI)

Relevant services:

  • Independent media audits and performance analysis (including national TV [broadcast syndication, cable, Hispanic], local TV, local cable, national and local radio, national and local print, OOH, esports, and sponsorships)
  • Digital media audits (including display, OTT, CTV, desktop, mobile, social, and paid search)
  • Agency contract review/compliance tracking
  • Media performance criteria, including measurement and methodology/performance development and tracking
  • Media cost/savings validation and media benchmarking for delivery, pricing, and compliance
  • Transparency assessments
  • International Alliance Network

Thomas Bridge
CEO


Media Marketing Compliance

Relevant services:

  • Financial contract compliance auditing of ALL marketing categories/agencies in the U.S. and worldwide
  • Agency remuneration reconciliation
  • Agency operations, processes, and risk management
  • MSA review, transparency assessment, and best practices
  • Training and workshops

Fiona Foy
Senior Partner, Americas

MediaSense

Relevant services:

  • Agency selection and pitch management
  • Agency governance and contract (re)negotiation
  • Operating model assessment and digital transformation
  • Bringing services in-house and data/tech evaluation
  • Media auditing and agency performance management
  • Digital performance tracking and optimization

David Strome
Client Development Director, USA


PricewaterhouseCoopers (PwC)

Relevant services:

  • Agency contract reviews and financial compliance audits (all agency types)
  • Transparency assessments
  • Media intelligence: Traditional and digital media performance assessments and benchmarking
  • Marketing/media effectiveness
  • Media operations, risk management, process, and controls assessments and best practices

Rick Gonzalez
Media and Advertising Assurance Services Leader

R3

Relevant services:

  • Agency model consulting
  • Marketing technology effectiveness audit
  • Best practice analysis for bringing services in-house

Greg Paull
Co-Founder and Principal


ReedSmith LLP

Relevant services:

Agency contract review and guidance, including:

  • Agency contract review and guidance, including:
    • Drafting and negotiation of advertiser/agency agreement templates and amendments
    • Review and analysis to improve current advertiser/agency agreements
    • Advice and counsel on transparency issues, data access, data monetization, and industry best practices on both a U.S. and global basis
    • Oversight of audits and implementation of governance principles
  • RFP consulting
  • Representation of advertisers in litigation and dispute resolution between advertisers and agencies

Reed Smith has developed a media agency Master Media Planning and Buying Services Agreement which can be used by advertisers in developing their own agency agreements.

Keri Bruce
Partner

Nick Swimer
Partner, London

Siegal Advisory Solutions, Inc.

Relevant services:

  • Media auditing
  • Collaborative, non-confrontational marketing and media agency compliance auditing
  • Operational process improvement services

Bob Siegal
Founder


Wanamaker Associates

Relevant services:

  • Agency performance evaluations with client satisfaction benchmarking
  • Contract and compensation design/evaluation/auditing
  • Media auditing and benchmarking
  • Process improvement studies

Kenneth Bowes
President, Founding Partner

 


As of April 2022