Media Transparency: Prescriptions, Principles, and Processes for Marketers - External Resources

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 External Resources  |  2021 Reflections

Resources for Media Agency Contract Compliance, Media Auditing and Related Services

Please note that the above is simply a list of available resources for media audits and media agency contract compliance. ANA is not in the position to provide specific recommendations. For companies not listed here, but wish to, please contact Bill Duggan (

Download the available resources list

Ad | Optics

Relevant services:

  • Perform media, advertising, and marketing financial and operational contract compliance audits (includes ALL marketing supplier/agency types)
  • Guide internal audit, procurement, finance, and marketing operations on performing agency audits
  • Internal marketing, advertising, and media process and internal controls assessments
  • Transparency assessments, including digital media, programmatic, etc.
  • Operational process improvement services and leading practices
  • Contract assessments and assistance with leading practices within agency contracts

Ken Fakler

Advertising Audit and Risk Management (AARM)

Relevant services:

  • Advertising and media agency contract compliance, and financial management auditing (all agency types)
  • Agency time-of-staff and fee reconciliations
  • Holistic marketing transparency and risk mitigation advisory support
  • In-house studio and agency evaluations
  • Agency network optimization consulting

Jim Bean
Principal and Co-founder

ami+partners (Advantage Media, Inc.)

Relevant services:

  • Media performance auditing
  • Media financial auditing
  • Transparent media benchmark pricing
  • Contract compliance review
  • Media agency review

Matthew Reiss

Cortex Media

Relevant services:

  • Agency contract review, best practices, and transparency
  • Financial media audits and contract compliance
  • Media cost/quality benchmarking and performance auditing

Roland Janisse
Managing Partner

Deloitte Marketing and Advertising Risk Services

Relevant Services:

  • Agency contracting, management, and performance
  • Agency financial transparency and compliance reviews
  • Traditional and digital media performance audits
  • Media measurement, analytics, and insights
  • Data governance, data use, and privacy impact reviews

David Cutbill
Advisory Principal and Lead Principal, Marketing Advertising Risk Services

DG2 Worldwide Group

Relevant services:

  • Media, digital, creative/production and all other marketing compliance audits
  • Marketing contract review, process, risk management, and transparency assessments
  • Media/Digital benchmarking, verification, performance, and advisory support
  • Agency organizational structure and benchmarking assessment
  • Invoice Processing Services (IPS)
  • Continuous Monitoring as a Service (CMaaS)

Michael Lay
Founder and CEO

Ebiquity and FirmDecisions

Ebiquity relevant services:

  • Marketing performance optimization
  • Media value measurement

Paul Williamson
Managing Director, North America

FirmDecisions relevant services:

  • Contract compliance
  • Marketing auditing

Christine A. Moore
Managing Director, North America

Note: FirmDecisions is a subsidiary of Ebiquity

ECI Media Management

Relevant services:

  • Pitch management
  • Media benchmarking and auditing
  • Financial auditing, remuneration, and contract compliance
  • Media strategy consulting
  • Media training and workshops

Joakim Attack
Chief Commercial Officer and Partner

Grant Thornton

Relevant services:

  • Contract review
  • Media agency contract compliance audits
  • Forensic, investigative, and dispute services

Lawrence Griff
Partner in Charge

ID Comms Assurance

Relevant services:

  • Media investment assurance
  • Pitch management support
  • Agency performance management and continuous improvement program
  • Investment tracking and KPI benchmarking
  • Media optimization management
  • Media quality management
  • Supply chain management
  • Media operations assessment and optimization 

P.J. Leary

isd, Inc.

Relevant services:

  • Media audits and benchmarking
  • Media process and performance evaluation
  • Media value and savings measurement
  • Media attribution and optimization

George Searle


Relevant services:

  • Internal media management process assessments
  • Agency contract reviews
  • Financial, operational, and remuneration contract compliance audits (all agency types)
  • Ad-exchange buyer compliance audits
  • Forensic, investigative, and dispute services
  • Marketing procurement services
  • Agency management and marketing transformation

Ryan Bricker
Director, Contract Compliance Services


Relevant services:

  • Agency contract review, compensation benchmarking, and transparency best practices
  • Client media management operations, benchmarking, and best practices
  • Marketing organizational structures and processes
  • Agency performance evaluation, relationship optimization, and agency reviews

Michael Kassan
Chairman and CEO

Media Management Inc. (MMI)

Relevant services:

  • Independent media audits and performance analysis (including national TV (broadcast syndication, cable, Hispanic), local TV, local cable, national and local radio, national and local print, OOH, esports and sponsorships)
  • Digital media audits (including display, OTT, CTV, desktop, mobile, social and paid search)
  • Agency contract review/compliance tracking
  • Media performance criteria including measurement and methodology/performance development and tracking
  • Media cost/savings validation and media benchmarking for delivery, pricing, and compliance
  • Transparency assessments
  • International Alliance Network

Thomas Bridge

Media Path Network

Relevant services:

  • Agency management process optimization
  • Media agency pitch management
  • Cost guarantee management for media agency pitches
  • Cost guarantee tracking and cost validation audits
  • Media benchmark and auditing
  • Media consultancy
  • Cost validation audits
  • Media performance audits

Stephen Broderick

Media Plus Advisors

Relevant services:

  • Media performance management 
  • Partnership appraisal and improvement
  • Contract and transparency assessment
  • Agency and vendor selection and pitch
  • Consulting and solution services

Perianne Grignon


Relevant services:

  • Agency selection and pitch management
  • Agency governance and contract (re)negotiation
  • Operating model assessment and digital transformation
  • In-housing and data/tech evaluation
  • Media auditing and agency performance management
  • Digital performance tracking and optimization

David Strome
Client Development Director, USA

PricewaterhouseCoopers (PwC)

Relevant services:

  • Agency contract reviews and financial compliance audits (all agency types)
  • Transparency assessments
  • Media Intelligence - traditional and digital media performance assessments and benchmarking
  • Marketing/media effectiveness
  • Media operations, risk management, process, and controls assessments and best practices

Rick Gonzalez
Media and Advertising Assurance Services Leader


Relevant services:

  • Agency contract review, remuneration, and benchmarking
  • Pitch management and agency relationship management
  • Media effectiveness and efficiency audits, financial, and process audits
  • Digital ecosystem benchmarking
  • Marketing effectiveness audit

Greg Paull
Co-Founder and Principal

ReedSmith LLP

Relevant services:

Agency contract review and guidance, including:

  • Agency contract review and guidance, including:
  • Drafting and negotiation of advertiser/agency agreement templates and amendments
  • Review and analysis to improve current advertiser/agency agreements
  • Advice and counsel on transparency issues, data access, data monetization, and industry best practices on both a U.S. and global basis
  • Oversight of audits and implementation of governance principles
  • RFP consulting
  • Representation of advertisers in litigation and dispute resolution between advertisers and agencies

Reed Smith has developed a media
agency Master Media Planning and
Buying Services Agreement
can be used by advertisers in
developing their own agency agreements.

Douglas Wood

Keri Bruce

Siegal Advisory Solutions, Inc.

Relevant services:

  • Media auditing
  • Collaborative, non-confrontational marketing and media agency compliance auditing
  • Operational process improvement services

Bob Siegal

Wanamaker Associates

Relevant services:

  • Agency performance evaluations with client satisfaction benchmarking
  • Contract and compensation design/evaluation/auditing
  • Media auditing and benchmarking
  • Process improvement studies

Kenneth Bowes
President, Founding Partner

As of April 2021