Media Transparency: Prescriptions, Principles, and Processes for Marketers - External Resources

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Resources for Media Agency Contract Compliance, Media Auditing and Related Services

The companies listed below are available resources for media audits and media agency contract compliance. ANA is unable to recommend or endorse any one organization. For companies not listed, but would like to be, please contact Bill Duggan (

Download the available resources list

Ad | Optics

Relevant services:

  • Guide internal audit, procurement, finance, and marketing operations on performing agency audits
  • Internal marketing, advertising, and media process assessments
  • Advertising, media, and marketing financial and operational contract compliance audits (all agency types)
  • Transparency assessments
  • Operational process improvement services and leading practices

Ken Fakler

Advertising Audit and Risk Management (AARM)

Relevant services:

  • Agency financial management auditing and advisory services
  • Media contract compliance and transparency auditing

Jim Bean
Principal and Co-founder

ami+partners (Advantage Media, Inc.)

Relevant services:

  • Media performance auditing
  • Media financial auditing
  • Transparent media benchmark pricing
  • Contract compliance review
  • Media agency review

Matthew Reiss

Cortex Media

Relevant services:

  • Agency contract review, best practices, and transparency
  • Financial media audits and contract compliance
  • Media cost/quality benchmarking and performance auditing

Roland Janisse
Managing Partner

Deloitte Marketing and Advertising Risk Services

Relevant Services:

  • Agency contract reviews, transparency assessments, financial compliance audits (all agency types)
  • Traditional and digital media audits
  • International experience with operational audits and third-party data use reviews
  • Performance evaluations and ROI calculations
  • Sponsorship contract compliance and KPI evaluation
  • Media investment guidelines & rebate  

David Cutbill
Advisory Principal & Lead Principal, Marketing Advertising Risk Services

DG2 Worldwide Group

Relevant services:

  • Advertising and marketing audits
  • Contract review, best practices, and transparency
  • Financial compliance
  • Media benchmarking
  • Media strategy and consulting
  • Media verification

Michael Lay
Chief Executive Officer

Ebiquity and FirmDecisions

Ebiquity relevant services:

  • Marketing performance optimization
  • Media value measurement

Christine Merrifield
Managing Director, Ebiquity

FirmDecisions relevant services:

  • Contract compliance
  • Marketing auditing

Stephen Broderick
Chief Executive Officer, Firm Decisions

Note: FirmDecisions is a subsidiary of Ebiquity

ECI Media Management

Relevant services:

  • Pitch management
  • Media benchmarking and auditing
  • Financial auditing, remuneration, and contract compliance
  • Media strategy consulting
  • Media training and workshops

Joakim Attac
Chief Commercial Officer and Partner

Grant Thornton

Relevant services:

  • Contract review
  • Media agency contract compliance audits
  • Forensic, investigative, and dispute services

Lawrence Griff
Partner in Charge

isd, Inc.

Relevant services:

  • Media audits and benchmarking
  • Media process and performance evaluation
  • Media attribution and optimization

George Searle
Chief Executive Officer


Relevant services:

  • Internal media management process assessments
  • Media agency buying performance assessments
  • Media agency financial and operational contract compliance assessments

Ryan Bricker


Relevant services:

  • Agency contract review, compensation benchmarking, and transparency best practices
  • Client media management operations, benchmarking, and best practices
  • Marketing organizational structures and processes
  • Agency performance evaluation, relationship optimization, and agency reviews

Michael Kassan
Chairman and Chief Executive Officer

Media Management Inc. (MMI)

Relevant services:

  • Contract development
  • Media audits
  • Media performance criteria development

Thomas Bridge
Chief Executive Officer

Media Path Network

Relevant services:

  • Agency management process optimization
  • Media agency pitch management
  • Cost guarantee management for media agency pitches
  • Cost guarantee tracking and cost validation audits
  • Media benchmark and auditing
  • Media consultancy
  • Cost validation audits
  • Media performance audits

Susanne Elias
Chief Executive Officer


  • Relevant services:
  • Media auditing; performance analysis
  • Transparency consulting; contract review and guidance
  • Analytics; bespoke dashboards
  • Pitch management; partner match guidance

P.J. Leary

PricewaterhouseCoopers (PwC)

Relevant services:

  • Agency contract compliance assessments (all agency types, inclusive of media)
  • Agency media buying performance assessments
  • Agency media management process assessments

Todd Bialick
Trust and Transparency Solutions Leader

Rick Gonzalez
Media and Advertising Assurance Services Leader


Relevant services:

  • Agency contract review, remuneration and benchmarking
  • Pitch management and agency relationship management
  • Media effectiveness and efficiency audits, financial and process audits
  • Digital ecosystem benchmarking
  • Marketing effectiveness audit

Greg Paull
Co-founder and Principal

ReedSmith LLP

Relevant services:

Reed Smith has developed a media
agency Master Media Planning &
Buying Services Agreement
can be used by advertisers in
developing their own agency agreements.

Douglas Wood

Siegal Advisory Solutions, Inc.

Relevant services:

  • Media auditing
  • Collaborative, non-confrontational marketing and media agency compliance auditing
  • Operational process improvement services

Bob Siegal

Wanamaker Associates

Relevant services:

  • Agency performance evaluations with client satisfaction benchmarking
  • Contract and compensation design/evaluation/audit
  • Media auditing and benchmarking
  • Process improvement studies

Kenneth Bowes
President, Founding Partner

As of August 2020