How Verizon’s In-House Agency 140 Came to Be

The telecom’s new in-house agency aims to play an integral role in the brand’s repositioning

By Anne Field

While the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.