The Continued Rise of the In-House Agency

October 15, 2018

A new ANA study concludes that the number of marketers with in-house agencies has grown substantially, and workloads for those agencies are increasing. In-house agencies provide a range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Services that have grown significantly in recent years are: content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media, and social media.

Click the DOWNLOAD NOW button for the full report.

Source

"The Continued Rise of the In-House Agency." ANA, 2018.