The Continued Rise of the In-House Agency

A new ANA study concludes that the number of marketers with in-house agencies has grown substantially, and workloads for those agencies are increasing. In-house agencies provide a range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Services that have grown significantly in recent years are: content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media, and social media.

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"The Continued Rise of the In-House Agency." ANA, 2018.