Building a Movement, Not a Moment

Jennifer Breithaupt discusses the power of sponsorships and why Citi is investing in women representation in music

By Emma Phipps

Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.