California’s Data Privacy Law Stirs Uncertainty for Marketers | ANA

California’s Data Privacy Law Stirs Uncertainty for Marketers

Final regulations of the CCPA don’t take effect until July, forcing marketers to play the percentages for the next several months

California’s data privacy law is a sea change for brands, enabling consumers to opt out of data sales and compelling marketers to track down any party to whom it has sold that consumer’s data during the preceding 90 days.