Gaming the System

As screen time and videogame play trend upwards during the pandemic, brands are finding new ways to level up their marketing

By Maureen McLaughlin

As consumers stay home during the pandemic, they are spending more time than ever with screens and video games. The trend, which has sent many brands scrambling for innovative ways to reach their audiences beyond traditional methods of digital marketing, is expected to continue post-pandemic. Here’s how Hellmann’s mayonnaise and Rock the Vote, among others, are engaging consumers in the virtual space.