MARKETING IN THE POST-PANDEMIC
Web Analytics Switch Tracks
Marketers confront a slew of changes for how they monetize consumer data
Recalibrating how their audiences consume information is just one of the key challenges facing marketers on the analytics front post-pandemic. The death of cookies and the rise of online privacy concerns will also spur brands and organizations to bring new strategies to bear when it comes to data management. First-party data awaits.
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