MARKETING IN THE POST-PANDEMIC

Web Analytics Switch Tracks

Marketers confront a slew of changes for how they monetize consumer data

By Michael J. McDermott

Recalibrating how their audiences consume information is just one of the key challenges facing marketers on the analytics front post-pandemic. The death of cookies and the rise of online privacy concerns will also spur brands and organizations to bring new strategies to bear when it comes to data management. First-party data awaits.