Marketers Get Flexible with Payment Options | ANA

Marketers Get Flexible with Payment Options

Demand for buy-now-pay-later offers is surging among younger consumers

Brands are accelerating their buy-now-pay-later (BNPL) financing options to appeal to younger consumers looking for more flexible ways to pay for their stuff. At the same time, retailers are trying to increase the appeal of BNPL to older generations used to traditional credit cards.