Marketers Get Flexible with Payment Options
Demand for buy-now-pay-later offers is surging among younger consumers
By Emma Phipps
Brands are accelerating their buy-now-pay-later (BNPL) financing options to appeal to younger consumers looking for more flexible ways to pay for their stuff. At the same time, retailers are trying to increase the appeal of BNPL to older generations used to traditional credit cards.
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