Marketers Must Join the Fight Against Cyberattacks

Helping to prevent a breach — and protecting proprietary data — is mission-critical for brand managers

By Michael J. McDermott

With cyberattacks on the rise, marketers must understand the scope of the threat and be proponents for consistently updating their companies’ online defenses. However, to have an effect, CMOs first have to make sure they have a seat at the table when cyber issues are discussed and strategies crafted.