Do Marketers Have an Emerging Ally in the C-Suite?
The Minnesota Timberwolves, Liberty Mutual, Edelman, and other major brands are hiring chief experience officers to gain better insights about what their audiences want
A growing number of brands, including Edelman, the Minnesota Timberwolves, and Volkswagen, are hiring chief experience officers. The moves come as tolerance for a bad or mediocre consumer experience continues to plummet, with more than half of brands reporting that those who are dissatisfied with the company will switch brands, per a recent survey.
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