Q&A
Marketers Need to Pivot From Tasks to Solutions
Kirsten Allegri Williams, CMO at Optimizely, says marketers need to show that they can take the guesswork out of their decision-making
A growing number of brands are cutting the CMO role altogether and shifting marketing responsibilities to other members of the C-suite. The churn rate is also accelerating. Kirsten Allegri Williams, CMO at Optimizely, says the overriding challenge for CMOs is closing the gap between the expectations among their customers and what marketers can deliver — and then effectively communicating the process back to the C-suite.
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