Brands Level Up Their Ad Strategies for Gen Z
Advertisers focus on the most salient ways to engage the cohort
Gen Zers are increasingly informing brand marketing strategy, with their spending power expected to grow to $12 trillion by 2030. The challenge is how to connect with gen Zers, the first cohort of digital natives who are skeptical of traditional advertising and — despite an insatiable appetite for digital content — remain elusive consumers.
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