A New Bond for B2B Marketers | ANA

A New Bond for B2B Marketers

Victoria Morrissey of Caterpillar blazes new B2B marketing trails by fostering emotional connections with customers and prospects

For Victoria Keese Morrissey, Caterpillar’s Global Marketing and Brand Director, cultivating relationships is crucial for the nearly 100-year-old company to excel in the 21st century.