B2B Marketers Learn What It Means to Live in the Moment | ANA

B2B Marketers Learn What It Means to Live in the Moment

Counterintuitively, mobile purchasing surges amid the pandemic

Despite working from home for the past year, business pros are tapping into mobile apps to do their bidding. With a growing reliance on mobile platforms, buyers are cutting to the chase even quicker than before the pandemic hit, and B2B marketers must respond accordingly.