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Editor Highlights: YouTube Effectiveness, Media Transparency, and Innovation
Pulse September 26, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Transforming Customer Engagement: How Verizon Business Leverages Technology for Marketing Innovation
Pulse September 25, 2024As digital marketing and customer engagement evolve, the companies that lead the pack are those who have embraced technological innovation as wholeheartedly as Verizon Business Group. At the forefront of this transformation is Kris Narayanan, SVP of digital experience platforms, whose extensive experience in digital transformation across various industries has positioned him as a key driver of change within Verizon Business.
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3 B2B Campaigns That Created Powerful Experiences
Pulse September 17, 2024Below are B2B companies that successfully utilized experiential marketing to increase brand awareness and affinity.
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The B2B Campaigns Promoting Racial and Gender Equality
Pulse September 17, 2024Below are three campaigns that successfully broke down barriers and bridged the equity gaps.
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These Three Brands Promote and Support Gender Equality
Pulse September 17, 2024Whether it is International Women’s Day, or just another day of the week, it’s powerful to see brands promoting and celebrating women throughout campaigns. With the multitude of brands available to choose from, consumers these days want to support a brand that they are emotionally connected to and that makes a positive impact on society.
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4 Marketing Experts on Building Trust
Pulse September 13, 2024ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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Editor Highlights: Gen Z, TikTok, and Partnerships
Pulse September 12, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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ANA's POVs: You Need to Watch These
Pulse September 11, 2024In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
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These B2B Campaigns Highlighted Sustainability and Sustainable Growth
Pulse September 10, 2024In a time when sustainability can feel like an empty buzzword, it’s important to highlight the real work brands are doing to make change in the space, regardless of industry. Climate change is top-of-mind for people, whether as consumers or producers; mitigating its negative consequences should therefore become an integral part of a company’s processes.
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AI for Marketing Strategy: Unleashing Creativity and Efficiency
Pulse September 10, 2024In today's fast-paced marketing landscape, artificial intelligence (AI) is no longer just a buzzword — it's a powerful tool that can revolutionize your marketing strategies. Many marketers only utilize AI for more downstream marketing work like content creation and data analysis. While this can and should be used for this work, there are numerous opportunities further upstream that marketers are not utilizing AI to its fullest.
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Bogged Down from Burnout? This Hiring Expert Shared Helpful Tips
Pulse September 9, 2024Burnout bumming you out? Many workers feel the same, according to recent data from Robert Half. The consulting firm reported that 34 percent of professionals surveyed reported that their burnout level was at a seven or higher on a scale of 10, indicating high levels of burnout.
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These B2B Campaigns Took Partnerships and Content to the Next Level
Pulse September 3, 2024Partnership is an integral part of marketing successfully and resonating with consumers more authentically. Effectively partnering with organizations, celebrities, and/or creators is also a foundational way to create content that provides valuable experiences, information, and context. For instance, if someone’s favorite celebrity or creator, or a reputable organization, credibly touts a needed product (like a new toothpaste), the consumer will trust the brand more.
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Podcast Tips & Tricks for International Podcast Day
Pulse September 2, 2024September 30th, for the uninitiated, is International Podcast Day; this gives us a moment to focus on the growing media of podcasts and the technologies surrounding them. It can also be an occasion to deepen our familiarity with the craft of podcasts. For those new to this budding media form, the ANA, with its Knowledge Partner Libsyn, offers a sequence of instructional videos on all its many facets — from the gear you’ll need to the editing process to marketing and monetizing your production.
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2025 U.S. LGBTQ+ Dates and Observances
Pulse August 30, 2024This resource provides a year-round guide to significant dates and observances in the LGBTQ+ community, enabling advertisers to create timely, relevant, and impactful campaigns that go beyond performative allyship.
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List of LGBTQ+ Media Outlets
Pulse August 30, 2024Only 34 percent of advertisers who engage in inclusive marketing utilize LGBTQ+-targeted media. To facilitate meaningful engagement, the ANA has compiled a list of U.S. LGBTQ+ media outlets, including periodicals, radio stations, and streaming services that offer advertising.
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Editor Highlights: State Privacy Laws, Customer Acquisition, and Gen AI
Pulse August 29, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The ANA Launches New MarTech Foundations Training Curriculum
Pulse August 27, 2024The Association of National Advertisers (ANA) has unveiled a new educational initiative aimed at growing the skill base of the marketing technology community with its new MarTech Foundations Certificate Program. Developed in partnership with Transparent Partners, this new training curriculum offers a comprehensive pathway to mastering the complexities of the rapidly evolving MarTech landscape.
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ANA's Knowledge Partners: These Are the Top Pieces
Pulse August 23, 2024In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
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5 Marketing Experts on What's Important to Them
Pulse August 19, 2024ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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ANA's Event Recaps: These Are the Top Recaps
Pulse August 16, 2024In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
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