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U.S. Bank's Gus Fernandez on the Difference Between Representation and Resonance in Inclusive Marketing
Pulse July 8, 2026Gus Fernandez, VP of inclusive growth and community impact at U.S. Bank, shares what separates exceptional multicultural marketing from work that is merely good. His perspective on the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards jury could reshape how teams approach cultural authenticity and submission strategy.
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AARP'S Edna Kane Williams on the Importance of Connecting Inclusive Marketing to Business KPIs
Pulse July 6, 2026Edna Kane Williams, EVP at AARP and 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Juror, shares what separates exceptional inclusive marketing from work that merely acknowledges diverse audiences. Her perspective on cultural depth, measurable results, and strategic investment could reshape how marketers approach submissions — and their broader growth strategies.
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Carla Ibarra of NRG Energy on the Importance of Connecting Brand Purpose with Audience Needs
Pulse July 2, 2026Carla Ibarra, senior director of change management communications at NRG Energy, shares what the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury is looking for. Her insights into cultural authenticity, AI risk, and measurable impact could reshape how teams approach award submissions.
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Julia Huang of Intertrend on How to Win More than the Moment with Marketing
Pulse June 30, 2026Julia Huang, founder of and CEO at Intertrend, shares what separates good marketing from truly exceptional work as a 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury member. Her perspective on cultural speed, AI's limits, and the cost of forgettable work may reshape how teams approach this year's submissions.
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Marketers Can't Solve 2026's Biggest Problems Alone
Pulse June 29, 2026Collaboration may be the most underrated tool in a marketer's arsenal, and a timeless proverb makes the case better than any strategy deck. The host of On Scope: The Marketing Podcast explores why shared effort — not solo speed — could define the marketing industry's future in 2026.
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ANA VP Peter Kenigsberg Breaks Down the Current State of In-House Agencies
Pulse June 29, 2026Creative complacency and disruption driven by artificial intelligence (AI) are reshaping what in-house agencies must prove to survive. A new ANA report reveals how teams are repositioning from cost centers to strategic partners — and what metrics could make or break that shift.
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Anibal Casso of Ogilvy on the Importance of Human Truth in Marketing
Pulse June 26, 2026Anibal Casso, chief strategic officer at Ogilvy North America, shares what separates exceptional multicultural work from work that merely gets the surface right. His perspective as a 2026 ANA Multicultural and Inclusive Marketing Awards Grand Jury member may reshape how teams approach insight, risk, and cultural fluency.
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Chris Crawford of Elite Media on What Marketing Drives Real, Sustainable Growth
Pulse June 24, 2026Chris Crawford, founder of and CEO at Elite Media, shares what separates exceptional multicultural marketing from work that merely acknowledges culture. As a 2026 ANA Multicultural and Inclusive Marketing Awards Grand Jury member, Crawford reveals what sustainable growth, real insight, and creative accountability look like in winning submissions.
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Your Brand Is Every Single Touchpoint You Have with Your Consumers
Pulse June 15, 2026Every customer interaction — not just advertising — shapes brand perception, and marketers may hold more influence over that reality than they realize. A new op-ed series explores how brand touchpoints extend beyond campaigns and why marketers must advocate for the customer experience across the entire organization.
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Synthetic Audiences Could Mean Fewer Campaign Misses
Pulse June 9, 2026Synthetic audiences, predictive planning, and organizational redesign are reshaping how marketers approach artificial intelligence (AI) — but most teams are still using it for isolated tasks. Shiv Gupta, founder and CEO of U of Digital, explains where the capability gap is widest and why closing it may require more than new tools.
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What I Got Right — and Wrong — About the 2026 Brand Masters | ICONS Conference
Pulse May 29, 2026Iconic brand status may be less about creative fame and more about operational discipline, according to sessions at the ANA Brand Masters ICONS Conference in Los Angeles. Findings from System1, WARC, YETI, and others suggest that brands combining creative quality, measurement rigor, and AI visibility could hold a compounding advantage over competitors.
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In-Housing Creativity: A Conversation with Saatva's David Link
Pulse May 27, 2026Saatva chief creative officer David Link reveals how a 16-person in-house team produces more than 100 social videos and multiple TV spots a year — while saving millions. His model may signal how brands can reclaim creative control without sacrificing quality.
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The Importance of Provenance in the AI Era
Pulse May 20, 2026The ANA is recommending a tiered provenance framework for brand creative as generative AI makes authentic and fake content nearly indistinguishable. The proposal, developed with hundreds of member companies, could reshape how marketers verify, protect, and distribute AI-enhanced advertising assets.
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What AI Means for Media Agencies
Pulse May 13, 2026Omnicom Media North America CEO Ralph Pardo argues AI is finally delivering tangible value across media agencies.
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Turning Insight into Advantage: Interview with Lindsay Egan of Gain Theory
Pulse May 11, 2026Gain Theory argues that marketing's value gap persists because insights rarely translate into decisions. Ahead of the ANA conference, Lindsay Egan explains how data excellence, AI, and long-term measurement could turn analytics into competitive advantage.
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Data Integrity as Differentiator: Interview with Jerry Nichols of Bottomline
Pulse May 7, 2026Jerry Nichols of Bottomline argues that data integrity, not AI alone, determines marketing intelligence. Ahead of ANA's Closing the Value Gap conference, Nichols explains how governance, quality frameworks, and trusted data could shape more defensible AI-driven decisions.
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ANA and 4As 10 Positive Pitch Principles
Pulse May 6, 2026The ANA and 4As release 10 principles designed to make the agency pitch process more transparent, fair, and efficient for both marketers and agencies. Mismanaged reviews could cost agencies significant resources and damage long-term partnerships, making this framework a timely guide for both sides.
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Interview with Matt Andrew of Ekimetrics on How to Drive Business Success
Pulse May 4, 2026Ekimetrics partner Matt Andrew explains how marketing measurement and MMM are evolving into decision systems for accountable growth, with case studies from L'Oreal and Accor. The discussion explores ROI, tradeoffs CMOs face, and why speed and adoption may matter more than perfect rigor.
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Advertising Day on the Hill: Interview with ANA's David Buzby
Pulse April 30, 2026Ahead of ANA's Advertising Day on the Hill, David Buzby explains why advertising supports more than twenty percent of U.S. economic activity and outlines industry priorities on privacy, taxes, and AI. The discussions highlight growing regulatory pressure and the case for a unified federal approach.
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PR and Procurement: A Conversation With PR Council's Kim Sample
Pulse April 28, 2026PR Council president Kim Sample discusses how AI, procurement, and reputation are reshaping PR ahead of the ANA Advertising Financial Management Conference. The conversation frames earned media as a balance sheet asset and outlines what finance leaders now expect from communications.
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