ANA Q&A
Synthetic Audiences Could Mean Fewer Campaign Misses
Advancing AI capability in marketing with Shiv Gupta, CEO of U of Digital
Synthetic audiences, predictive planning, and organizational redesign are reshaping how marketers approach artificial intelligence (AI) — but most teams are still using it for isolated tasks. Shiv Gupta, founder and CEO of U of Digital, explains where the capability gap is widest and why closing it may require more than new tools.
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