On Scope: Setting the Record Straight
Your Brand Is Every Single Touchpoint You Have with Your Consumers
'On Scope' host Mike Berberich on the one responsibility marketers can't forget
Every customer interaction — not just advertising — shapes brand perception, and marketers may hold more influence over that reality than they realize. A new op-ed series explores how brand touchpoints extend beyond campaigns and why marketers must advocate for the customer experience across the entire organization.
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