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  • Report: AI in Advertising Market Set to Grow to $14.1 Billion This Year

     Marketing News   July 6, 2026  

    The artificial intelligence advertising market is projected to reach $14.12 billion in 2026, up from $11.17 billion in 2025. A new ResearchAndMarkets.com report finds programmatic advertising and personalization are driving growth that could push the market to $36.34 billion by 2030.

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  • How General Mills Rebuilt MarTech Procurement

     Event Recaps   July 2, 2026  

    General Mills is rebuilding its marketing technology procurement model around governance and capability — not cost-cutting. The approach may offer a replicable framework for marketers navigating fragmented vendor portfolios and constrained budgets.

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  • Many Ads Are Too Boring – Here's How to Change That

     Leading Edge   July 1, 2026  

    What if watching paint dry beats nearly one-third of ads? New DAIVID research shows boredom is quietly undermining ad effectiveness, with AI-powered creative testing revealing how emotional engagement, attention, and brand recall may be failing at massive scale.

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  • TikTok Debuts New Agentic AI Tools for Marketers

     Marketing News   June 25, 2026  

    TikTok unveils Symphony Agent at Cannes Lions 2026, bringing agentic artificial intelligence to ad creation, creator discovery, and content scaling. The tools may reshape how brands engage with the platform's more than 1 billion users.

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  • How Georgia-Pacific Built an In-House Media Advantage

     Event Recaps   June 23, 2026  

    At the 2026 ANA In-House Agency Conference, Georgia-Pacific’s Javier Bustillos explained how the company built an in-house media capability that improved transparency, agility, efficiency, and business performance.

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  • Why Outcomes Measurement Is Becoming a Budget Imperative

     Leading Edge   June 19, 2026  

    As budgets tighten, marketers must link brand awareness to business outcomes. Outcomes measurement is becoming essential to defend spend, guide decisions, and prove marketing's role in growth.

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  • How Prudential Finance Is Implementing AI While Maintaining Compliance

     Event Recaps   June 18, 2026  

    Prudential Financial's Jennifer Massicotte shows how embedding AI into each phase of the marketing lifecycle could turn compliance from a bottleneck into a competitive advantage. Her framework may offer a replicable model for marketers in regulated industries seeking speed without sacrificing governance.

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  • How AI Is Reshaping B2B Discovery

     Leading Edge   June 17, 2026  

    AI-led discovery is reshaping B2B buying, compressing early research and reducing visible intent signals. Marketers must influence demand earlier as AI-driven answers reshape how buyers research and decide.

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  • The Car: Media's Last High-Attention Environment at Scale

     Partner Content   June 16, 2026  

    AM/FM radio commands 84 percent of ad-supported in-car listening time, making the car a rare high-attention media environment at scale. New connected car data and in-dash visuals may be reshaping how marketers measure and act on that captive audience.

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  • Dynamic Creative Optimization (DCO): Best Practices and Trends

     ASK Answers   June 11, 2026  

    Dynamic creative optimization is reshaping how marketers personalize ads at scale, using real-time data to serve relevant creative across the customer journey. Brands like Viator are already deploying DCO, but experts say human creative judgment may still determine whether the approach succeeds.

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  • AI Can Make 100 Ad Variants in Minutes — Most Marketers Have No Idea Which Ones Work

     Leading Edge   June 8, 2026  

    Picture this: A performance marketing team generates 40 AI-powered ad variants for a product launch on Monday morning. AI can make ads faster than ever—but without a testing framework, teams optimize blindly. Why structure, not volume, is the real competitive edge.

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  • Marketers Deconstruct Their Technology Stack

     Trends and Technology   June 8, 2026  

    Agentic artificial intelligence is forcing marketers to dismantle long-held assumptions about how their technology stacks work. Brands like HubSpot, Asana, and Adobe are redesigning workflows in real time — and the organizational stakes could not be higher.

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  • From First Pitch to Lifelong Fans: How the Chicago Cubs Use Email to Stack up Business Wins

     Event Recaps   June 5, 2026  

    At the ANA 1-Day event "The Next Chapter of Email Evolution — From Inbox to Impact," Jen Martindale at the Chicago Cubs explained how the organization drives business results with an email program built for relevance — not volume.

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  • Bayer Put Direct Contracts at the Center of Programmatic Control

     Event Recaps   June 5, 2026  

    Bayer is restructuring programmatic advertising around direct contracts with DSPs, SSPs, and verification partners to regain data control and transparency. The approach, discussed with the ANA, could reduce waste, improve portability, and reshape supply-path decisions.

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  • Why AI-Powered Empathy Is the New Competitive Advantage

    Leading Edge   June 3, 2026  

    The advertising landscape is more fragmented than ever. As audiences scatter and budgets shift, the brands that win focus on understanding real consumer behavior—using AI to scale empathy, not noise.

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  • McDonald's Shares Its Experience Using a Measurement Tool Designed to Solve the Fragmented Media Problem

     Event Recaps   June 3, 2026  

    McDonald's and Aquila are tackling one of marketing's most stubborn problems: fragmented measurement across media platforms. A new industry tool could help marketers reclaim roughly 10 percent of media spend by eliminating duplicated audiences.

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  • New ANA Report: Widening Gap in Programmatic Advertising Spending

     Marketing News   June 2, 2026  

    A widening 21.9-point gap now separates top and lower programmatic performers, with higher-performing advertisers converting 54 percent of spending into qualified impressions. The ANA's Q1 2026 "Programmatic Transparency Benchmark" suggests quality governance — not cost — may be the defining factor in programmatic efficiency.

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  • AI Took Over Your Campaign Levers — Now What?

     Leading Edge   June 1, 2026  

    AI has automated bidding, targeting and budgets, shifting marketers’ advantage upstream. Success now depends on briefing AI well, creative experimentation, honest measurement and strategic judgment beyond algorithms.

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  • The Walled Gardens Aren't Cutting It Anymore for Incremental Growth

     Leading Edge   May 29, 2026  

    Rising CPMs and CPCs are challenging the long-standing walled garden strategy as Google, Meta, and Amazon dominate ad spend. Advertisers are increasingly shifting from platform dependence toward orchestration across streaming, retail media, and the open web.

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  • Why Auditing Media Twice a Year Is No Longer Enough

     Leading Edge   May 27, 2026  

    Publicis Groupe's dispute with The Trade Desk exposes how automation is outpacing traditional media audits. As platforms like Performance Max and Advantage Plus evolve in real time, weak governance could magnify risk, cost, and brand exposure before anyone notices.

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