McDonald's Shares Its Experience Using a Measurement Tool Designed to Solve the Fragmented Media Problem
The solution lies in a tool developed by Aquila, which aims to standardize reporting across digital media's various channels
McDonald's and Aquila are tackling one of marketing's most stubborn problems: fragmented measurement across media platforms. A new industry tool could help marketers reclaim roughly 10 percent of media spend by eliminating duplicated audiences.
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