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Search returned: 4169 document(s).
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Four Questions Every Marketer Should Ask About AI
Leading Edge July 24, 2026Artificial intelligence (AI) governance, trust, and brand visibility are reshaping how marketers operate, as sessions at a recent ANA members-only conference hosted by Toyota surfaced urgent questions about measurement and autonomy. Marketers who cannot distinguish platform performance from real business outcomes may face growing opportunity costs as agentic systems move faster than their organizations can govern.
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New Study Reveals Marketers' Thwarted Tech Ambitions
Marketing News July 23, 2026Only a quarter of marketing leaders call themselves highly advanced in adopting emerging martech tools, a new CMO Council study finds. Organizational silos may be blocking companies from scaling AI's business value.
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Digital Asset Management (DAM): Trends and Best Practices
ASK Answers July 23, 2026AI is reshaping how brands manage digital assets, and the stakes for brand consistency are rising. Digital asset management systems may now serve as critical infrastructure — saving teams as many as 18 hours a week while tightening governance across the enterprise.
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Creativity: The Last Brand-Building Advantage
Event Recaps July 23, 2026At the 2026 ANA Brand Masters Conference, Andrew Tindall, chief growth officer at System1, shared findings from more than 1,260 U.S. and European campaigns showing that brand building has become more closely connected to business results even as advertising has become less effective at growing brands.
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ANA CMO MarTech Mastery Series: Driving Value Through Integrations
Knowledge Partners July 23, 2026This MarTech Mastery Workshop focused on how CMOs and marketing technology leaders can unlock greater value from their technology investments through more effective integration strategies. It examined how connecting systems enables more seamless data flow, improved collaboration, and greater operational efficiency across marketing and broader enterprise environments.
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Beyond the Dashboard: How Ting Scaled World-Class MROI with Agentic MMM
Event Recaps July 22, 2026At the 2026 ANA Masters of Data Conference, Henry Innis of Mutinex and JD Prater of Ting explained how Ting used agentic marketing mix modeling to move from delayed measurement to a continuous decision loop. By reallocating spend across channels and markets based on model-informed insights, Ting improved performance, achieved its most orders ever, lowered CAC, and generated ROI gains without adding new budget.
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Advancing Mission Through Modernization of Data Analytics
Event Recaps July 22, 2026At the 2026 ANA Masters of Data Conference, Matt Ryan, senior director of donor experience analytics, research, and insights at ALSAC/St. Jude Children's Research Hospital, explored how organizations can modernize analytics functions through investments in self-service analytics and analytics engineering. He provided a practical framework for building trusted data foundations, accelerating insight generation, and enabling better decision-making at scale.
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Perspective from the 4As CEO: Navigating a New Era for Agencies
Event Recaps July 21, 2026At the 2026 ANA Advertising Financial Management Conference, Justin Thomas-Copeland shared his perspective on the profound changes affecting agencies and marketers. Addressing AI, evolving business models, talent, in-housing, and client-agency relationships, he argued that the industry must focus on value creation, stronger partnerships, and new approaches to growth.
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Elevating Brand as a Driver of Enterprise Value
Event Recaps July 21, 2026At the 2026 ANA Advertising Financial Management Conference, Alfred DuPuy and Laurence Newell of Brand Finance presented a framework for quantifying brand value and translating marketing investments into financial terms. Their session demonstrated how strong brands drive customer preference, revenue growth, profitability, lower financing costs, and long-term shareholder value.
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Gen Z Is Lonely — And Brands Have an Opening
Leading Edge July 20, 2026Platform trust is collapsing — and brands renting relevance from social feeds may be losing credibility along with it. As artificial intelligence (AI) floods digital channels with synthetic content, the brands consumers have chosen over time could hold the only trust the algorithm cannot manufacture.
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How Brands Can Stay Visible in the Age of AI Search
Leading Edge July 20, 2026Nearly 60 percent of searches now end without a click, and AI tools are reshaping how consumers find answers. The ANA's new playbook examines how brands can stay visible as answer engine optimization (AEO) and generative engine optimization (GEO) redefine digital discovery.
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Deloitte Turns Digital Twins into Marketing Advantage
Event Recaps July 20, 2026Digital twins are moving from factory floors to marketing operations, and Deloitte's Frances Yu shows how the technology could reshape how brands allocate capital and model decisions. Faster execution, smarter trade-offs, and leaner scale may be within reach — without simply expanding teams.
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AI Webinar: ANA Mid-Year Public Policy Review on AI
Webinar Rewinds July 20, 2026Policies at the federal and state level are beginning to enact AI-centric laws that directly impact marketers. Christopher Oswald, EVP of government relations at the ANA, provided an overview of the current AI legislative and regulatory trends and insights on how public policy surrounding AI will affect the advertising and marketing industry.
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Naming Conventions Are Costing Advertisers More Than They Think
Leading Edge July 17, 2026Broken naming conventions may be quietly corrupting your campaign data before a single ad runs. A closer look at how advertisers label campaign elements could reveal why reporting gaps and misclassified spend are harder to fix than they appear.
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AI for Marketers Digest: Operating Reality Sets In
Leading Edge July 16, 2026AI is reshaping marketing infrastructure faster than most teams can track, with new agent networks, ad platforms, and search experiences emerging simultaneously. Shifts in access, pricing, and governance may force marketers to rethink how they evaluate and manage AI investments.
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Digital Marketing and Social Media: Trends and Best Practices
ASK Answers July 16, 2026Digital ad revenue hit a record $294.6 billion in 2025, reshaping how brands allocate spend across creator, AI-driven, and social channels. Shifting consumer trust and platform dynamics may force marketers to rethink the balance between automation and authentic human connection.
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The New Rules of AI Discovery
Event Recaps July 16, 2026AI systems are reshaping how consumers discover and choose products, and Kenvue is already adapting. The early work by the company across major brands may signal how marketers must rethink trust, content, and organizational structure to remain visible.
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Generative/Answer Engine Optimization (GEO/AEO)
ASK Answers July 15, 2026How can brands optimize their search strategy for the best AI-powered results?
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AI and Generative AI in Marketing
ASK Answers July 15, 2026How has the rapid development of artificial intelligence, especially generative AI, affected marketing and brands?
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Attention Is the Most Misunderstood Metric in Advertising
Leading Edge July 15, 2026Attention in advertising may be measured after a campaign runs, but research suggests it must be designed into creative from the start. Kantar finds creative quality drives 50 percent of brand impact, raising the stakes for how marketers approach every ad they build.
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