Elevating Brand as a Driver of Enterprise Value
Alfred DuPuy and Laurence Newell of Brand Finance explained how marketers can quantify brand value, connect branding investments to financial outcomes, and communicate brand's contribution to enterprise growth and shareholder value
At the 2026 ANA Advertising Financial Management Conference, Alfred DuPuy and Laurence Newell of Brand Finance presented a framework for quantifying brand value and translating marketing investments into financial terms. Their session demonstrated how strong brands drive customer preference, revenue growth, profitability, lower financing costs, and long-term shareholder value.
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