Deloitte Turns Digital Twins into Marketing Advantage
Frances Yu shows how Deloitte is applying digital twins and agentic AI to help marketers improve decisions, accelerate execution, and drive impact without simply scaling teams
Digital twins are moving from factory floors to marketing operations, and Deloitte's Frances Yu shows how the technology could reshape how brands allocate capital and model decisions. Faster execution, smarter trade-offs, and leaner scale may be within reach — without simply expanding teams.
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