Beyond the Dashboard: How Ting Scaled World-Class MROI with Agentic MMM
Henry Innis of Mutinex and JD Prater of Ting showed how continuous, AI-enabled marketing mix modeling helped Ting move beyond stale reporting, reallocate spend in real time, and improve performance without adding budget
At the 2026 ANA Masters of Data Conference, Henry Innis of Mutinex and JD Prater of Ting explained how Ting used agentic marketing mix modeling to move from delayed measurement to a continuous decision loop. By reallocating spend across channels and markets based on model-informed insights, Ting improved performance, achieved its most orders ever, lowered CAC, and generated ROI gains without adding new budget.
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