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  • Five Unstoppable Trends That Will Transform TV Advertising by 2030

    Partner Content   March 19, 2024  

    How AI, the deprecation of cookies, and three other emerging trends will shape the course of marketing over the next five years.

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  • Marketing News Quiz for March 16, 2024

    Marketing News Quiz   March 16, 2024  

    Crack open a cold one and try your hand at this week's quiz.

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  • How Generative AI Can Give SMBs' Content Marketing Efforts a Jumpstart

    B2C   March 15, 2024  

    SMBs have struggled with content marketing for years. Can generative AI help them embark on a different and more profitable course?

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  • How Marketing Agencies Can Ensure "Zoom Fidelity" with Media

    Industry Insights   March 14, 2024  

    If you’re doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don’t exactly line up?

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  • AI in Customer Experience: Beyond Chatbots

    POVs   March 13, 2024  

    Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.

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  • Direct Mail Marketing

    ASK Answers   March 13, 2024  

    What are some trends and best practices for direct mail marketing?

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  • Brand Purpose and Sustainability

    Industry Insights   March 12, 2024  

    As the effects of climate change threaten society in more and more ways, a growing number of companies are working to integrate sustainability initiatives into their brand purposes. Efforts to do so, however, can often be beset with questions and uncertainty. To bring added clarity to the matter, consider three tips shared by guests on the ANA Center for Brand Purpose’s Beyond Profit podcast.

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  • Katie Williams, Chief Marketing & PR Officer at Haleon, Talks Purpose

    Industry Insights   March 12, 2024  

    Katie Williams, chief marketing and PR officer at Haleon U.S., will discuss the process of developing purpose while accelerating growth, as well as share learnings at the upcoming ANA Brand Masters Conference on April 15 to 17.

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  • ChatGPT's Meteoric Rise in Popularity

    Money Slides   March 12, 2024  

    Varun Grover of Veritas Technologies graphs the most popular platforms’ race to reach 100 million users, with ChatGPT outpacing TikTok, Instagram, Snapchat, Facebook, and WhatsApp by orders of magnitude.

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  • The Projected Growth in Size of AI Models

    Money Slides   March 12, 2024  

    Adopting a forecast developed by Mustafa Suleyman, CEO at InflectionAI and co-founder of DeepMind, Varun Grover of Veritas Technologies graphs the projected growth in size of AI models over the next decade.

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  • Creating Campaigns Consumers Love: America’s Favorite Ads of 2023

    Industry Insights   March 8, 2024  

    Every year, advertisers bring new creative to all platforms: TV, digital, print, audio and out of home. There are larger-than-life Super Bowl commercials that bring comedy, action, celebrities, cultural references, and lovable characters to a couple hundred million eyeballs. There are holiday ads that celebrate the magic of the festive season and the joy of togetherness. And there are major moments for brand presence, like March Madness, Fourth of July, Halloween, Black Friday, and more.

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  • How AT&T Enhanced Its Purpose

    Event Recaps   March 7, 2024  

    Jasmine Allen of AT&T explained how the brand aligned a culturally relevant sponsorship campaign with its newly launched purpose program.

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  • Making B2B Marketing More Relatable

    B2B   March 6, 2024  

    Tony Ezell, EVP, president North America, and CMO at medical technology provider BD, says B2B marketers should think about crafting advertising campaigns that reflect more on human experiences than product specifications.

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  • Email Marketing Trends and Best Practices

    ASK Answers   March 6, 2024  

    What are trends and best practices in email marketing?

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  • Trailblazers of Tomorrow

    Knowledge Partners   March 6, 2024  

    VML’s Trailblazers of Tomorrow report looks at the next generation of consumers – with a special focus on Generation Alpha – and the role that social commerce plays for them.

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  • Content Authenticity and Transparency in the Age of Generative AI

    Event Recaps   March 6, 2024  

    Adam Buhler, SVP and head of creative technology at Digitas, discussed a potential means for combatting the rise of AI-related deceptive media, highlighting an emerging program known as Creative Credentials.

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  • Bridging the AI Gap

    Event Recaps   March 6, 2024  

    Varun Grover from Veritas Technologies unpacked some of the challenges around AI and talked about how marketers can navigate the AI landscape to take advantage of this once-in-a-generation opportunity.

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  • Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer

    Marketing Futures Podcast   March 5, 2024  

    Chris Stauffer, founder of the Stauffer agency, joined podcast host Mike Berberich to discuss tech, branding, and, of course, artificial intelligence.

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  • Brand Purpose as Competitive Advantage

    Industry Insights   March 5, 2024  

    More and more companies are embracing brand purpose; however, many continue to do so simply because “it’s the right thing to do.” While true, this position ignores the competitive advantage that the adoption of a brand purpose can afford an organization. To illuminate this matter, guests of the ANA Center for Brand Purpose’s Beyond Profit podcast shared three observations on the benefits of purpose that go beyond altruism.

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  • 2024 Advertising Outlook Report

    Knowledge Partners   March 5, 2024  

    Mediaocean’s 2024 Advertising Outlook Report shares key insights on marketing trends that will likely impact the coming year, with data gathered from more than 1,000 leading marketing industry professionals.

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