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When Empathy Converts: A Smarter Model for Nonprofit Marketing
Leading Edge July 8, 2026A stigma-first creative strategy helps TBC's awareness campaign for the Obesity Association reach 45 million impressions and drive 300,000 site visits. The results may reframe how agencies approach nonprofit marketing — and what disciplined, empathy-led work can achieve.
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New Febreze Ad Campaign Turns Soccer's Odor Problem into a Marketing Opportunity
Marketing News July 7, 2026Febreze launches "Can't Wash This," targeting soccer's odor problem as Major League Soccer eyes 47 million new fans from the FIFA World Cup 2026. The Procter & Gamble brand's partnership with Trevor Noah and four MLS clubs could reframe how consumer brands tap into surging U.S. soccer culture.
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AI Commerce Will Succeed Only If It Protects Consumer Trust
Leading Edge July 6, 2026Generative AI is reshaping how consumers discover and decide, and the ad models brands rely on may not translate. Marketers who treat conversational AI like search could erode the consumer trust that makes AI commerce viable in the first place.
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Sports Marketing Beyond the Field
Trends and Technology July 6, 2026Fan engagement is moving off the field as brands chase audiences through social media, docuseries, and multiyear athlete deals. Shifting sports consumption habits may be reshaping how marketers reach — and retain — younger and female fans.
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AARP'S Edna Kane Williams on the Importance of Connecting Inclusive Marketing to Business KPIs
Pulse July 6, 2026Edna Kane Williams, EVP at AARP and 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Juror, shares what separates exceptional inclusive marketing from work that merely acknowledges diverse audiences. Her perspective on cultural depth, measurable results, and strategic investment could reshape how marketers approach submissions — and their broader growth strategies.
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Rethinking Trust, Attention, and Outcomes in Local Marketing
Leading Edge July 3, 2026A YMCA of Metropolitan Dallas campaign on premium connected TV delivered a 300 percent return on ad spend, raising questions about how context shapes consumer trust and action. The results may signal a broader shift in how local marketers evaluate streaming as a performance channel.
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Mike's Hot Honey Partners with The Roots' Tariq Trotter for New Marketing Effort
Marketing News July 2, 2026Mike's Hot Honey debuts a short film starring Tariq "Black Thought" Trotter of The Roots as the centerpiece of a nationwide campaign. The effort shifts from awareness to ambassador recruitment, inviting fans to join a commission-based community that could reshape how the brand drives sales.
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Dove Partners with 'Legally Blonde' Prequel Series to Celebrate Pink Beauty Bar
Marketing News July 1, 2026Dove is partnering with the Prime Video series "Elle," the "Legally Blonde" prequel, to weave its Pink Beauty Bar into the show's 1990s storyline. The deal — spanning in-show integrations, creator collaborations, and a live experience — reflects a growing trend of brands embedding into TV narratives.
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Many Ads Are Too Boring – Here's How to Change That
Leading Edge July 1, 2026What if watching paint dry beats nearly one-third of ads? New DAIVID research shows boredom is quietly undermining ad effectiveness, with AI-powered creative testing revealing how emotional engagement, attention, and brand recall may be failing at massive scale.
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From MarTech Chaos to B2B Growth Engine
Event Recaps July 1, 2026John Hardy of the ANA and Robert Tas of McKinsey & Company introduced a new B2B marketing technology (martech) playbook built on global CMO research. They outlined how leading organizations align marketing and sales, integrate martech systems, and use data and AI to orchestrate account-based journeys that drive pipeline and revenue growth.
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New Bain Report: Luxury Market Takes on New Meaning
Marketing News June 30, 2026Global luxury spending hits $1.65 trillion U.S. dollars as artificial intelligence, secondhand shopping, and experiences reshape how consumers engage with the market. Brands may need to rethink relevance as meaning — not product — increasingly drives luxury purchasing decisions.
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Julia Huang of Intertrend on How to Win More than the Moment with Marketing
Pulse June 30, 2026Julia Huang, founder of and CEO at Intertrend, shares what separates good marketing from truly exceptional work as a 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury member. Her perspective on cultural speed, AI's limits, and the cost of forgettable work may reshape how teams approach this year's submissions.
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How Marketing's Most Confident Leaders Make a Financial Impact
Leading Edge June 30, 2026A new ANA and NewtonX report finds that 59 percent of senior B2B marketers can now measure and defend marketing's financial impact — up from 39 percent in 2025. A persistent "Vocabulary Gap" around pipeline, attribution, and effect may still be limiting how much finance is willing to trust marketing's numbers.
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Reddit Debuts New Campaign Celebrating Human Connection
Marketing News June 29, 2026Reddit launches "People Are The Best," a new campaign celebrating authentic human conversation amid the rise of artificial intelligence and chatbots. The campaign, developed by Mischief, may signal a broader industry shift toward brands championing real connection over digital noise.
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Evolution Over Revolution: Why the Strongest Brands Are Rejecting Reinvention
Leading Edge June 29, 2026Brand evolution is overtaking reinvention as leading brands prioritize equity, clarity, and stability, according to Fratzke's 2026 Brand Strategy Playbook. Survey data shows marketers favor research, storytelling, and strategy over sweeping rebrands that could dilute trust.
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Marketers Can't Solve 2026's Biggest Problems Alone
Pulse June 29, 2026Collaboration may be the most underrated tool in a marketer's arsenal, and a timeless proverb makes the case better than any strategy deck. The host of On Scope: The Marketing Podcast explores why shared effort — not solo speed — could define the marketing industry's future in 2026.
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Marketing News Quiz for June 2026
Marketing News Quiz June 26, 2026In this month's marketing news quiz: a media spending survey from Gartner, a new brand campaign from Indeed, a federal privacy proposal regarding consumer data, and more.
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Anibal Casso of Ogilvy on the Importance of Human Truth in Marketing
Pulse June 26, 2026Anibal Casso, chief strategic officer at Ogilvy North America, shares what separates exceptional multicultural work from work that merely gets the surface right. His perspective as a 2026 ANA Multicultural and Inclusive Marketing Awards Grand Jury member may reshape how teams approach insight, risk, and cultural fluency.
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TikTok Debuts New Agentic AI Tools for Marketers
Marketing News June 25, 2026TikTok unveils Symphony Agent at Cannes Lions 2026, bringing agentic artificial intelligence to ad creation, creator discovery, and content scaling. The tools may reshape how brands engage with the platform's more than 1 billion users.
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How AI Turns Data into Smarter Marketing Decisions
Partner Content June 25, 2026Artificial intelligence is reshaping direct mail from a broad-reach channel into a precision targeting tool within omnichannel strategy. Marketers who pair predictive analytics with clean, enriched data may unlock measurable results across both digital and physical channels.
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