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Rethinking Growth for Retail Media
CMO Content July 8, 2026DoorDash is a child of the mobile revolution, and the AI revolution will create the same kind of opportunity for those willing to move toward it. During the Global CMO Growth Council Leadership Summit in Cannes, on June 24, 2026, Tim Castree and Toby Espinosa grounded their discussion in insights gained through DoorDash's engagement platform data.
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New Febreze Ad Campaign Turns Soccer's Odor Problem into a Marketing Opportunity
Marketing News July 7, 2026Febreze launches "Can't Wash This," targeting soccer's odor problem as Major League Soccer eyes 47 million new fans from the FIFA World Cup 2026. The Procter & Gamble brand's partnership with Trevor Noah and four MLS clubs could reframe how consumer brands tap into surging U.S. soccer culture.
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Mike's Hot Honey Partners with The Roots' Tariq Trotter for New Marketing Effort
Marketing News July 2, 2026Mike's Hot Honey debuts a short film starring Tariq "Black Thought" Trotter of The Roots as the centerpiece of a nationwide campaign. The effort shifts from awareness to ambassador recruitment, inviting fans to join a commission-based community that could reshape how the brand drives sales.
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Dove Partners with 'Legally Blonde' Prequel Series to Celebrate Pink Beauty Bar
Marketing News July 1, 2026Dove is partnering with the Prime Video series "Elle," the "Legally Blonde" prequel, to weave its Pink Beauty Bar into the show's 1990s storyline. The deal — spanning in-show integrations, creator collaborations, and a live experience — reflects a growing trend of brands embedding into TV narratives.
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RECAP: Global CMO Growth Council Leadership Forum from Cannes, 2026
CMO Content June 30, 2026The Global CMO Growth Council convened one of its most consequential forums to date — bringing together someof the world's leading CMOs withleadership from the ANA, 4A's, and IAB. The forum covered Growth Council progress across its core working teams, as well as focusing on critical growth areas including Commerce Media, Marketing Talent, and AI Leadership.
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Bill Proposes Federal Agency to Focus on AI
Marketing News June 26, 2026A new House bill proposes a federal department dedicated to AI oversight, as bipartisan legislation and a White House executive order signal accelerating regulatory momentum. Marketers tracking AI governance, NIL sponsorship, and state privacy compliance may face significant new rules ahead.
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National Basketball Players Association Rolls Out NIL Platform
Marketing News June 23, 2026The National Basketball Players Association launches PLYRS UNTD, a collective NIL venture giving more than 500 NBA players direct stakes in licensing, content, and brand partnerships. The move signals a broader shift in how athletes are claiming ownership — and what that could mean for sports marketers.
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How Kimberly-Clark Is Rewiring Retail Media with AI
Event Recaps June 23, 2026Kimberly-Clark is using artificial intelligence-driven audience models inside clean rooms to deliver return-on-ad-spend improvements two to five times over prior benchmarks. Head of Strategy Ali Kefali argues that privacy-safe data collaboration with retailers may reshape how CPG brands find and act on demand signals.
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Coach Looks to Redefine Luxury for Gen Z with New Brand Platform
Marketing News June 18, 2026Coach launches &Coach, a new brand platform repositioning luxury products as tools for self-expression rather than status symbols. The move targets gen Z, a generation that may reshape how brands build cultural relevance through co-creation and social media.
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Retail Media that Performs: Turning Shopper Signals into Media Outcomes
Event Recaps June 16, 2026At the 2026 ANA Media Conference presented by A+E Global Media, leaders from Google and Kroger Precision Marketing explored how retail media is evolving into a core performance channel. The session showed how retail signals, cross-channel activation, and faster measurement are helping marketers drive accountability and growth.
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Electronic Arts Launches EA Advertising
Marketing News June 15, 2026Electronic Arts (EA) launches EA Advertising, a platform embedding brands directly into gameplay through real-time placements and live experiences. The move could reshape how marketers reach gaming audiences at scale.
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Kid-Powered, Parent-Approved: How Gen Alpha Is Rewriting the Path to Purchase
Knowledge Partners June 11, 2026Collage Group’s 2026 Gen Alpha study explores how the traditional purchase funnel has evolved into a dynamic, non-linear system shaped by kids, parents, and culture. Drawing on survey data of households with children ages 6–13, the research highlights how Gen Alpha drives discovery, co-creation, and influence, while parents act as filters of trust and value.
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Cross-Retailer Intelligence: Understand Consumer Spend Patterns across the RMNs
Webinar Rewinds June 9, 2026It’s time to shine a light on a key blind spot in retail media networks (RMNs) —retail media “rest of market.” This webinar spotlighted retail media “rest of market” intelligence and the types of spend migration patterns that can help optimize budgets.
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New Indeed Campaign Sets Out to Prove 'Jobs Need People'
Marketing News June 4, 2026Indeed is launching "Jobs Need People," a brand campaign addressing the growing impersonality of job searching. With 81 percent of applicants never hearing back, the campaign may reshape how job seekers and employers connect.
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Hyundai Motor Debuts Global Campaign for FIFA World Cup 2026
Marketing News June 1, 2026Hyundai Motor launches "Next Starts Now," a global FIFA World Cup 2026 campaign pairing young soccer players with Boston Dynamics' Atlas robot. The campaign blends human ambition with robotics to extend Hyundai's 27-year FIFA partnership.
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How Challenger Brands Are Rewriting the Media Playbook
Event Recaps June 1, 2026Frontier Airlines and Good Good Golf reveal how challenger brands are winning without traditional media budgets. Their strategies — rooted in cultural insight, owned media, and community — could reshape how marketers think about brand building.
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Marketing News Quiz for May 29, 2026
Marketing News Quiz May 29, 2026In this week's marketing news quiz: A new brand campaign from Etsy, Chili's reimagines its classic jingle with an assist from Lizzo, DemandBird launches a social media management platform, and more.
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New Chipotle Promotion Gamifies Loyalty
Marketing News May 28, 2026Chipotle Mexican Grill is gamifying its loyalty program with the return of "Summer of Extras," adding local leaderboards and shareable stats to a promotion that drove $12 million in incremental sales last year.
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Lizzo Belts Out a Tune in New Chili's Ad
Marketing News May 27, 2026Chili's taps Grammy-winning singer and flutist Lizzo to reimagine its iconic baby back ribs jingle alongside a menu upgrade.
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Marketing News Quiz for May 22, 2026
Marketing News Quiz May 22, 2026In this week's marketing news quiz: Pringles collaborates with a beer brand for a new chip flavor, Oscar Mayer preps for the second year of the Wienie 500, Google updates its search engine, and more.
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