Search Marketing Knowledge Center

AB InBev and Netflix Form a Global, Multiyear Partnership

Marketing News September 23, 2025

AB InBev and Netflix on Monday announced a global multiyear partnership that will connect the brewing company's portfolio of beer brands with the streamer's titles and live events. The collaboration is intended to weave the companies' shared love of sports, food, and entertainment through cross-promotional efforts.

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Infographic: Smarter Choices, Healthier Lives — How Consumers Are Making Food Choices in 2025

Knowledge Partners August 10, 2025

As interest in nutrient-dense diets grows, so does the demand for products that support a healthier lifestyle. This infographic from Inspira Marketing breaks down how consumer priorities around food are shifting.

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Coca-Cola Launches Global Campaign Targeting Gen Z

Marketing News June 3, 2025

Coca-Cola's new global ad campaign, "Enjoy the moment with a Coca‑Cola," encourages gen Zers to ditch their phones. The campaign is part of a growing trend among advertisers to move away from social media in favor of the real world.

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Ahead of Record Crop, Wonderful Pistachios Goes Big

Marketing News May 27, 2025

Wonderful Pistachios's new marketing campaign, "The Don't Hold Back Snack," takes a decidedly humorous approach to healthy snacking. The integrated ad campaign, which debuts June 2, features five TV spots, digital marketing, and a new out-of-home campaign including 60-plus large billboards in several U.S. markets.

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A New Chili's Marketing Campaign Dishes on a Fast Food Rival

Marketing News April 17, 2025

Chili's is taking to the street for its latest marketing effort and poking fun at its rivals in the process.

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Hostess Takes the High Road to Celebrate '420'

Marketing News April 16, 2025

Hostess is blazing a new trail, deploying the brand's Munchie Mobile to cruise the East Coast and hand out sweet treats leading up to (and on) April 20, a popular day of indulgence for marijuana enthusiasts.

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Are New Label Requirements an Opportunity for Brands?

Trends and Technology April 2, 2025

The U.S. Food and Drug Administration banning red dye No. 3 and recommending more detailed food and alcohol labeling underscores several questions for marketers. Namely, should brands be more proactive and opt for greater transparency about health concerns associated with their products?

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Marketing News Quiz for March 29, 2025

Marketing News Quiz March 29, 2025

In this week's marketing news quiz: Corona makes the beach a state of mind, a 100-year-old brand takes a new direction, a new West Virginia law that will affect CPG brands, and more.

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West Virginia Bans Seven Artificial Food Dyes

Marketing News March 27, 2025

West Virginia Gov. Patrick Morrisey this week signed a bill prohibiting the use of several artificial dyes in school lunches and food items sold throughout the state. The move comes less than a month after U.S. Health and Human Services Secretary Robert F. Kennedy Jr. told a group of food industry CEOs that getting rid of artificial colors in foods is a top priority of the Trump administration.

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False Advertising Snack Break: An Update on Recent Developments in Food and Beverage Litigation

Event Recaps March 26, 2025

In this session, get a review of the latest in food and beverage law while learning about some of the most recent pitfalls advertisers have encountered in this area and how to avoid them.

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PepsiCo Acquires Poppi for $1.95 Billion

Marketing News March 18, 2025

The PepsiCo acquisition of Poppi announced on Monday will enable Pepsi to compete for share with direct rival Coca-Cola, which in February launched prebiotic soda Simply Pop, and Olipop, the top nonalcoholic beverage brand in the U.S. The deal also raises Pepsi's visibility with gen Zers eager for healthier soda drinks.

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Kennedy Tells Food Executives to Get Rid of Artificial Dyes

Marketing News March 12, 2025

U.S. Health and Human Services Secretary Robert F. Kennedy Jr. this week told a group of food industry leaders that they must eliminate artificial dyes in their products, adding that if the industry doesn't take action on its own the Trump administration will do so.

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IHOP Celebrates Its National Pancake Day with a Full Plate

Marketing News February 28, 2025

To celebrate the 20th anniversary of IHOP's National Pancake Day on March 4, the restaurant chain specializing in flapjacks is looking to break the Guinness World Record for the most pancakes served in an eight-hour period. For every pancake served during the attempt, IHOP will donate $1 to Feeding America.

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Coca-Cola Joins Booming Market for Prebiotic Soda

Marketing News February 18, 2025

Coca-Cola is getting into the booming area of the prebiotic soda market, which is expected to reach $262.2 million by 2024 and $545.5 million by 2034, per Future Market Insights, while taxes on sugary drinks have cut soda sales by roughly a third. The launch is also an effort by Coca-Cola to grab some share from upstarts Olipop and Poppi, which are making a big splash in the market.

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Marketing News Quiz for January 4, 2025

Marketing News Quiz January 4, 2025

In this week's marketing news quiz: The next generational cohort is here; Dunkin' strikes a chord with a pop star; a new warning from the U.S. Surgeon General, and more.

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U.S. Surgeon General Calls for Cancer Warnings on Alcohol Products

Marketing News January 3, 2025

While the link between consuming alcohol and heightened risk for cancer has been growing for decades, less than half of Americans recognize it as a risk factor for cancer, according to a new advisory by the U.S. Surgeon General. To spread the message, the Surgeon General is recommending that alcohol products like beer and wine carry warnings of their links to cancer.

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Fab Food Lab: Creating Better Food for You and for the Planet. Or Are We?

Event Recaps November 11, 2024

This session will explore the benefits and risks in creating and marketing new food concepts, including health and sustainability claims, sourcing, plant-based meat alternatives, traceability, supplements, FDA regulatory interests, and more.

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Water — The Original 0 Calorie Drink

Event Recaps November 15, 2023

This panel explores the legal implications of beverage development and engineering, additives, sourcing and vendor approval, brand development and commercialization, regulatory requirements, sustainability goals, environmental issues, and much more.

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