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Coach Looks to Redefine Luxury for Gen Z with New Brand Platform
Marketing News June 18, 2026Coach launches &Coach, a new brand platform repositioning luxury products as tools for self-expression rather than status symbols. The move targets gen Z, a generation that may reshape how brands build cultural relevance through co-creation and social media.
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Etsy's New Ad Campaign Celebrates 'Being Human'
Marketing News May 27, 2026Etsy launches "Celebrate Being Human," a new brand campaign spotlighting life's most meaningful moments as automation and artificial intelligence reshape daily life.
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Inside Walmart's Creator-Powered Retail Strategy
Event Recaps May 4, 2026Walmart is reframing social platforms as a primary engine for commerce discovery, using creators, visual search, and fast delivery to collapse the path from inspiration to purchase. The strategy highlights how intent signals, shoppable content, and measurement models may reshape retail media effectiveness.
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Marketing News Quiz for May 1, 2026
Marketing News Quiz May 1, 2026In this week's marketing news quiz: Integral Ad Science rolls out a suite of new solutions for streaming TV, a report on the measurement gaps in B2B advertising, CMO Council's study on pairing artificial intelligence with human oversight, and more.
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Expedia Announces New Collaboration with Content Creator IShowSpeed
Marketing News April 30, 2026Expedia names IShowSpeed its official travel partner, signaling a deeper push into creator-led marketing aimed at gen Z travelers. The collaboration highlights live-streamed travel, social platforms, and data showing younger audiences may trust creators more than traditional media.
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Nearly Half of Gen Z Is Ready to Switch Banks. Is Your Messaging Ready?
Knowledge Partners April 30, 202646% of banked Gen Z adults are open to switching providers — not out of frustration, but because no institution has made them a compelling enough reason to stay. The acquisition window is real, the audience is mid-to-higher income, and the messaging playbook is clear.
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What Gen Z Really Wants from Brand Activations
Knowledge Partners March 27, 2026Inspira's 2026 white paper reveals what drives gen Z to attend, engage with, and share brand activations, offering marketers a data-backed framework for building authentic, lasting connections with the most community-focused consumer generation yet.
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NBA and The Coca-Cola Co. Announce Multiyear Global Partnership
Marketing News March 17, 2026The NBA and The Coca-Cola Company on Tuesday announced a new multiyear global marketing partnership that brings Sprite back as the league's exclusive soft drink. PepsiCo, which previously held the position as official sponsor, will keep its ties to the NBA with sponsorships through its Ruffles and Gatorade brands.
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Study: Brand Loyalty Softens in the Grocery Aisle
Marketing News March 11, 2026U.S. grocery shoppers are open to trying new brands and are more averse to higher prices, a recent survey shows. At the same time, consumers are beginning to use online tools powered by artificial intelligence to vet products they're considering purchasing.
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Kellogg’s Frosted Flakes Teams Up with Hip-Hop Artist JID for New Ad Campaign
Marketing News February 19, 2026Kellogg’s Frosted Flakes has partnered with hip-hop artist JID for a new ad campaign that reimagines the cereal brand’s anthem. The campaign serves up a bowl of nostalgia with a musical twist catering to younger consumers.
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Why Nostalgia Sells to Gen Z
Leading Edge January 8, 2026Maddie Smiley, public relations account manager at BarkleyOKRP, discusses why nostalgia isn’t just a mindset, it’s a marketing superpower.
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Brands Level Up Their Ad Strategies for Gen Z
Trends and Technology December 24, 2025Gen Zers are increasingly informing brand marketing strategy, with their spending power expected to grow to $12 trillion by 2030. The challenge is how to connect with gen Zers, the first cohort of digital natives who are skeptical of traditional advertising and — despite an insatiable appetite for digital content — remain elusive consumers.
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How Chispa Used Live Theatre to Challenge Hispanic Romance Tropes
Multicultural and Inclusive Marketing Awards November 12, 2025Chispa’s “Amor with No BS” campaign used live theater to challenge stereotypes about Hispanic romance. By reimagining iconic love stories through a gen Z Latino lens, it celebrated authenticity and sparked cultural conversations that drove app growth and media impact.
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Relatable and Ready: The New Rules of Social in Travel Marketing
Leading Edge November 11, 2025Matt Brown, strategy director, We Are Social, discusses the latest trends with gen Z travelers.
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How the MLB Connected with Latino Fans
Multicultural and Inclusive Marketing Awards November 11, 2025Major League Baseball’s "El Béisbol Es Otra Cosa" campaign redefined how the league connects with U.S. Latine audiences by positioning baseball as a vibrant cultural experience rather than just a sport. Through bilingual storytelling, Spanglish humor, and immersive activations, the campaign celebrated Latine rituals, players, and fandom with authenticity and emotional depth.
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How P&G Empowered HBCU Students
Multicultural and Inclusive Marketing Awards November 11, 2025P&G’s HBCYOU campaign was a strategic, culturally immersive initiative designed to build lasting connections with HBCU students by meeting their unique needs through trusted products, meaningful experiences, and community-driven engagement.
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How Lenovo Used Empathy and AI to Build Trust Gen Z's Digital Selves
Conference Session Videos November 10, 2025Lenovo created a bold AI experiment where Gen Zers used AI-enabled digital avatars to say the things they couldn’t say IRL to their loved ones. In this video, explore how empathy, powered by AI and tech innovation, can rebuild trust — and why the future of AI must start with listening, empathy, and the courage to go deeper.
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Celebrating James Baldwin’s 100th Birthday
Multicultural and Inclusive Marketing Awards November 10, 2025The primary objective of the Baldwin 100 campaign was to transform the centennial of James Baldwin’s birth into a dynamic, year-long cultural moment that honored his legacy while expanding his reach. The campaign aimed to introduce Baldwin’s work to a new generation of readers — particularly younger, more diverse audiences — through emerging platforms such as TikTok, Instagram, podcasts, and digital kiosks.
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How Kraft Leveraged This Influencer to Appeal to Gen Z Hispanics
Multicultural and Inclusive Marketing Awards November 10, 2025Dorm-Buela was a culturally resonant campaign by Kraft Mac & Cheese aimed at reconnecting with Latine Gen Z students through creator-led, mobile-first storytelling. By partnering with TikTok creator Ana Regalado and placing her in a branded dorm at Florida International University, the campaign delivered emotionally authentic content that blended humor, food, and cultural connection.
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It Gets Better Launches Award-Winning Tool for Queer Youth Dialogue
Multicultural and Inclusive Marketing Awards November 5, 2025It Gets Better launched “Perfectly Queer,” a gamified conversation guide designed to help multicultural LGBTQ+ youth and their families break cultural silence around identity and sexual health. By blending education, empathy, and play, the campaign created safe spaces for dialogue and connection.
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