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The Global Data Landscape: EU Privacy, DPF, and Key Watchouts for Marketers
Webinar Rewinds July 11, 2026Get a practical “lay of the land” on international data privacy and ethics in this webinar. It covered the latest developments in the EU-U.S. Data Privacy Framework (DPF), with a focus on what marketers need to know right now.
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New Bain Report: Luxury Market Takes on New Meaning
Marketing News June 30, 2026Global luxury spending hits $1.65 trillion U.S. dollars as artificial intelligence, secondhand shopping, and experiences reshape how consumers engage with the market. Brands may need to rethink relevance as meaning — not product — increasingly drives luxury purchasing decisions.
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Why Advertising During the FIFA World Cup Could Be a Net-Net for Brands
Trends and Technology May 25, 2026The FIFA World Cup 2026 is drawing brands like The Coca-Cola Co. and The Home Depot into expansive, full-funnel campaigns targeting a projected global audience of 6 billion. With soccer's U.S. popularity rising, the tournament signals the ways marketers approach multicultural and long-term fan engagement.
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When Global Truth Meets Local Reality
Leading Edge March 23, 2026For more than a decade, digital advertising performance has been built on the same foundation: addressable signals. Cookies, device IDs, deterministic identifiers, and identity graphs made it possible to target, measure, and optimize at scale. That foundation is now steadily eroding. Coverage is shrinking, consumer tolerance is thinning, and regulation continues to narrow what’s usable.
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Updates on NAD Self-Regulation, Price Advertising, and Marketing in Canada
Event Recaps March 10, 2026During a recent meeting of the ANA Legal Affairs Committee, attendees learned about the National Advertising Division, the laws governing price advertising, and the legal essentials of advertising in Canada.
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Merrell Kicks Off First Global Ad Campaign
Marketing News March 3, 2026Merrell launches its first global ad campaign, "It Starts Outside," marking its 45th anniversary and expanding its brand platform around everyday outdoor culture.
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Kate Hudson and Team USA Kick Off NBCU's LA28 Olympic Coverage
Marketing News February 24, 2026NBCUniversal on Sunday debuted “LA28 Dreamin’,” the first ad plugging the network’s coverage of the 2028 Summer Olympics in Los Angeles. The two minute promo, starring Kate Hudson and Team USA athletes, premiered during the closing ceremony of the Milan Cortina 2026 Olympic Winter Games.
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How Marketers Spur Business Transformation Through Best-in-Class Measurement
Partner Content February 10, 2026Meeting a company's strategic goals depends on ensuring every commercial activity is aligned with driving the best incremental business results. It's not about revenue or profit alone, but how marketing teams maximize the value of their brands' products, services, and business operations.
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Marketing News Quiz for January 30, 2026
Marketing News Quiz January 30, 2026In this week's marketing news quiz: Budweiser's new Super Bowl LX ad, a teaser for Oakley Meta's latest campaign shows off its smart glasses, a beer brand hits the slopes to align with both Super Bowl LX and the Winter Olympics, and more.
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Coca-Cola Launches Ad Campaign for FIFA World Cup 2026
Marketing News January 28, 2026The Coca-Cola Co. on Tuesday rolled out a new global campaign for FIFA World Cup 2026. The campaign — focusing on the emotional highs and lows that fans experience watching the tournament — will feature three spots that will run throughout the next few months leading up to the start of the tournament on June 11.
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How Marketers Strengthen Global Partnerships
Trends and Technology January 26, 2026Similar to other global sporting events taking place this year, including the upcoming FIFA World Cup, the 2026 Winter Olympic Games are an opportunity for brands not only to reach massive audiences, but strengthen global partnerships with linear and streaming networks, creators, and other marketing vehicles.
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Disney Rolls Out New Enterprise Marketing Organization
Marketing News January 15, 2026The Walt Disney Co. on Tuesday announced the launch of an enterprise marketing and brand organization designed to align the media giant's marketing teams, bolster its ability to reach consumers throughout the world, and sharpen the company's ad campaigns.
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Entering the European Market Successfully
Tools January 1, 2026Read this guide to learn the steps needed in order to successfully enter the European market.
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Marketing News Quiz: End-of-Year Recap Edition
Marketing News Quiz December 27, 2025This end-of-year recap of the marketing news quiz includes ANA magazine editors' favorite news items from 2025 that were published in previous quizzes.
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Marketing News Quiz for November 22, 2025
Marketing News Quiz November 22, 2025In this week's marketing news quiz: a new survey from Gartner about CMOs, Walmart's latest addition to its holiday campaign, Edelman rolls out a new lab for a certain demographic, and more.
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Johnnie Walker Freshens Its "Keep Walking" Campaign
Marketing News November 20, 2025Scotch whisky brand Johnnie Walker on Tuesday announced the return of its 25-plus-year-old "Keep Walking" global campaign. The new iteration includes a 30-second spot featuring various vignettes showing how people "keep" every day — such as "keep playing" and "keep dreaming" — and move forward.
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Marketing News Quiz for November 8, 2025
Marketing News Quiz November 8, 2025In this week's marketing news quiz: a new holiday campaign from LEGO, SONIC's latest marketing effort has an interesting flavor, results from the ANA's "Q3 2025 Programmatic Transparency Benchmark" study, and more.
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LEGO Says 'Hello' in New Holiday Ad Campaign
Marketing News November 7, 2025LEGO on Tuesday announced its holiday campaign that celebrates the magic of togetherness and the joy of creative play. The campaign includes a 90-second spot featuring a rendition of Lionel Richie's classic tune, "Hello," performed by the LEGO Holiday Choir.
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Building Connection, Culture, and Community for Growth in the NFL
Conference Session Videos November 1, 2025During an October 24 session held at the ANA’s 2025 Masters of Marketing Conference, attendees learned from CMO and EVP Tim Ellis how the NFL is growing its fanbase by showcasing its players’ personal identities and values and by casting the net of its outreach beyond its traditional limits.
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PepsiCo Rolls Out New Corporate Brand Identity
Marketing News October 31, 2025PepsiCo on Tuesday debuted a corporate rebranding, the first in nearly 25 years. The marketing effort features a new logo designed to highlight PepsiCo's portfolio of more than 500 brands, which include Gatorade, Lay's, and Tostitos. Just 21 percent of consumers can name a PepsiCo brand other than Pepsi, the company says.
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